BACC is the leading organization in engaging community leaders in
understanding and shaping the future of the greater Green Bay area.
A view from a BACC futuring cohort particpant Natalie Bomstad

There is a common saying that nothing is certain but death and taxes. I would add one more: change. Our future will be different from our reality today. As part of BACC’s first Futuring Cohort, 11 of us are learning to lean into that change by utilizing futuring tools to anticipate what is on the horizon. Composed of representatives from business, philanthropy, nonprofits, and governments, our cohort began this fall with an all day deep-dive into futuring followed by subsequent sessions to specifically apply those concepts in each of our respective fields. Although our sectors may differ, there has been great benefit in learning from one another and identifying cross-sector commonalities. Our journey culminates in December with presentations on the application in our work.

But first, what is futuring? Also referred to as foresight analysis, futuring is a scientific discipline that uses evidence-based change models to build plausible, possible and preferable outcomes. In other words, it asks us to look at where an organization or group wants to go and prioritizes the steps to take to get there. Futuring identifies relevant signals of change (social, technology, economic, environmental, political, demographic, etc.) and then asks how these signals will impact a company, industry or sector. From this process of futuring, leaders are able to identify changes in their landscape, the implications of these changes, and how to effectively communicate the benefits of adapting to these changes. 

For example, as the Executive Director of Wello, a community initiative to equitably improve health and well-being in greater Green Bay, my presentation will focus on utilizing futuring tools to understand the role of community engagement data in driving behavior, health outcomes and democratizing well-being. Greater Green Bay is changing, with social and economic factors at play that will greatly affect both the physical and economic health of our community. Wello’s goal is to understand these shifts and plan accordingly. Two tools we’ve learned to scan for these shifts are Google Alerts for specific keywords or phrases and Diigo, an online tool to collect and organize signals of change. For example, I am searching for signals of change around “people powered place-making,” “human centered design,” and “community driven technology.” Signals of value can then be organized in Diigo to be utilized in planning and development of initiatives. Understanding trends and utilizing technology to hear directly from local residents allows Wello to advocate for the current and future well-being of our community.  
Futuring is undoubtedly important to individual organizations, businesses and governments, but equally important to the community as a whole. Locally, we have seen a flurry of change from downtown Green Bay redevelopment, Titletown development, and innovations in entrepreneurship and STEM education. We are also changing demographically, as was highlighted in the recent LIFE Study and during BACC’s Greater Green Bay: 2017 Envisioning the Future conference. How are we preparing today for the greater Green Bay community of tomorrow? If we want to build a resilient, inclusive community, we must begin to think about how signals of change interplay and collectively take action.
Peter Bishop said, “change is hard, but stagnation is fatal.” Futuring is about anticipating the changes ahead to evolve and prosper, not stand still. If you would like to dive in deeper, I would encourage you to participate in a futuring cohort hosted by the BACC. The world is changing, and we can be ready to ensure that greater Green Bay thrives for generations to come. 
Know your BACC Director: Larry Rose

Several years ago, I was asked to give a presentation to the senior accounting students at UWGB. One of the questions was “Who are you?” My answer was a CPA. Their response was not “What are you?” but “Who are you?” I again answered, a CPA. My point to the students was what you do and how you do it really can become who you are. I am now preparing for my 43rd tax season – I guess my answer to the students was correct.

My life is not just about work. During those forty-three tax seasons, I have been supported by my wonderful wife Deb. Our two sons, Eric and Craig and our daughters-in-law Sara and Diana have given us five grandchildren, Scarlett, Evelyn, Grace, Claire and Jack. They are teaching us a whole new world – like the names of the Disney Princesses, all the words to Frozen and that pink is a real color.

As my working career winds down, I have more time to spend as volunteer and a non-profit leader. I am an active member of Sunrise Optimist Club and the Jefferson Adopters, working Packer games to raise money to support the kids at Jefferson Elementary School. I enjoy tutoring Jefferson kindergartners about the magic and mystery of numbers. During the past five years, I have been an officer for CASA of Brown County helping to build an organization that does amazing work with abused and neglected kids in our hometown. My term as President of the Board ends in March but not my commitment to continue to help. This fall, I was elected President of Wisconsin CASA Association giving me an opportunity to spread the CASA mission throughout the state. The thousands of children who are victims of neglect and abuse deserve a strong, consistent adult in their life advocating for their best interest.

Two years ago, I was invited to join BACC. I wasn’t quite sure what it did but I was certainly impressed by its membership. Every meeting I attend, I am reminded that I am not smartest person in the room! Last year, that CPA thing came up and I became Treasurer for BACC. Typecast again! Much of the work of a CPA is looking back at what has already occurred. BACC is looking forward helping to make good things happen. BACC is going through an evolution extending its mission as the thought leader in Brown County to focus on futuring. As a group, we can help our government, business, and nonprofit leaders plan far out into the future – making Brown County an even better place to live, work and play.

Deb and I are relatively new residents of Brown County. We moved to Allouez in 2005 leaving 15 acres in the country outside of Shawano. Two years ago, we moved downtown to the Metreau Apartments. We love it. We can walk all around downtown enjoying the many attractions Green Bay has to offer. Our favorite events are the Saturday and Wednesday Farmers Markets. We can grab a breakfast pizza at The Grounded Café or spring rolls at May’s Egg Rolls and enjoy the crowds.

I am regularly asked when will you and Deb slow down and become snowbirds? That won’t happen – we still have too much to do.
NOVEMBER 8 BACC Board meeting
The BACC Board of Directors met on November 8. Directors welcomed Randy Van Straten to the Board and approved the selection of Morgan Fuller, Phil Hauck, Jennifer Hill-Kelley, Tom Hinz, Michael Lukens, Jamie Lynch, Tom Schumacher, and Heidi Selberg for 2019-2021 and the election of officers President Paul Demuth, Vice President Dave Wegge, Past President Tom Schumacher, Secretary Nan Nelson, and Treasurer Larry Rose.

The Board approved a 2019 budget, including additional dollars for futuring workshops and an upgrade of its branding and communication efforts. The Council also approved the "2019 Action Statements/Accountabilities" road map for the coming year.

Ms. Therese Pandl, President & CEO of HSHS Eastern Wisconsin Division, presented on future trends and challenges facing the provision of health care in northeastern Wisconsin and in the United States. She stressed how effective health care providers will integrate social and medical well being in an environment of regulatory, technological, consolidation, and economic disruptions.
BACC Executive Assistant Steve Herro opines on the application of the BACC Summit report to life in Brown County

(Sixth in a series of BACC director and staff responses to the BACC’s community summit report, Greater Green Bay: Envisioning the Future Report to the Community . )

De Pere swimming pool referendum demonstrates active citizen engagement
Steve Herro, Executive Assistant

In 1972, over ten years before I moved to De Pere as a St. Norbert College student, my attention was drawn to a De Pere sign that commemorated the city's 99.7 percent voter turnout rate in the 1952 Presidential election. Congress named my future home, "No. 1 U.S. Small City" for this exemplary civic participation.

It is helpful to reflect on our recent election in the context of the BACC Greater Green Bay: Envisioning the Future Report to the Community . Specifically, the report uplifts civic participation and leadership (defined as the "...the way people, as citizens, participate in and improve the community through interactions with not-for-profits and government....", p. 36). As a resident of De Pere, I saw the approval of the referendum to maintain both outdoor public swimming pools as a powerful example of citizen participation.

According to " De Pere voters approve funding to operate two aquatic centers in city," Green Bay Press Gazette, November 6, 2018, "Sixty-three percent of voters favored authorizing the city to collect an additional $900,000 in property taxes to cover the cost of converting the city's pools to "mini aquatic centers" and funding their operation. The City Council previously agreed to close both pools and build a $9 million aquatic center at VFW Park, a plan that was opposed by east-side residents who did not want their children to have to cross the Claude Allouez Bridge...."

No matter where you stood on the De Pere swimming pools issue, perhaps we all agree that mobilization and involvement of so many residents turned the tide on this decision. Concerned citizens persuaded the City Council to reconsider an earlier decision for one single aquatic center in De Pere. Instead of one big aquatic center on one side of town, the city's binding referendum proposed two small aquatic centers, one for each side of town. Well organized dual pool supporters carried the referendum overwhelmingly.

Congratulations, hard working citizens. Your research, organization, and articulation of vision helped carry your victory and demonstrated to all of us the power of citizen participation.
Favorite resources and news you can use
Recent news stories, articles, books, videos, Websites or venues of interest to BACC supporters and newsletter readers, recommend by BACC staff and directors. Also community events of interest to BACC supporters

Dintersmith, Ted, and Tom Perkins. What School Could Be: Insights and Inspiration from Teachers Across America. 2018. <>.

Giridharadas, Anand. " What is Identity?" New York Times, August 27, 2018
Provocative book reviews of The Demand for Dignity and the Politics of Resentment, by Francis Fukuyama and THE LIES THAT BIND: Rethinking Identity: Creed, Country, Color, Class, Culture. by Kwame Anthony Appiah.

Jacobs, Alan. How to Think: A Survival Guide for a World at Odds. 2017.

Lerner, Michele. " The new boomtowns: Why more people are relocating to ‘secondary’ cities," Washington Post, November 8, 2018

Quinones, Sam. Dreamland: The True Tale of America's Opiate Epidemic. 2016.

Meinhardt, Daniel. " The Complex Mosaic of Human Sex," January 8, 2019 public presentation at Union Congregational Church, 716 S. Madison St., Green Bay.

St. Norbert College. " SNC Study Reveals $138.5 Million Possibility for Region," October 5, 2018.

Wello announces result of 2018 rebranding
Live54218 has concluded a yearlong strategic planning process, known as The GROW Project. The result is a community-built plan to improve health and well-being in Greater Green Bay and a new brand, Wello – Where well-being starts with  we . The Wello brand encompasses the new direction of the organization, focused on equitable, place-based initiatives to improve health and well-being for  all  in greater Green Bay. 

The transition from a sole focus on physical health to one of overall well-being was catalyzed by current well-being research on what creates health for people and communities as well as our local experience. Your zip code can have a greater impact on your health, well-being and life expectancy than your genetic code. Our evolved mission will focus on the root causes of what create healthy, well communities for all people.

Wello will function in conjunction with efforts throughout Brown County to attract and retain talent to the area and improve health. Our goal is to support the community conditions to ensure our people, places and economies thrive. We aim to create a lasting legacy of health and well-being for future greater Green Bay generations. Want to get involved or learn more? Send an email to 

BACC Director Lee Bouche, Lee Bouche Consulting LLC, was selected for the Board of Directors, Foundations Health and Wellness. He joins fellow BACC directors Bill Galvin, Devon Christianson, and Tom Hinz.

BACC Director Jamie Lynch, Assistant Professor of Sociology and Director of the Strategic Research Institute (St. Norbert College) delivered, "Demographic waves of change: how demographics will impact your workforce" and he and BACC Director David Wegge, Interim Dean Schneider School of Business and Economic co-presented, "Research, data analytics, and competitive intelligence." Both presentations were given at KinnektorKon 2018, October 22-25, Appleton, Wisconsin.