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City Advances Economic Recovery Initiatives
To support long-term recovery from the Palisades Fire and strengthen the City’s fiscal foundation, Malibu is advancing several strategic initiatives.
In April 2025, the City conducted an economic impact analysis that showed a sharp decline in visitors and disruptions to local businesses, which highlighted the need for strategies to restore tourism and retail activity. In response, the City is developing an Economic Recovery Strategy aimed at restoring Transient Occupancy Tax and sales tax revenues. The initiative will include community outreach, data-driven analysis, and partnerships with Pepperdine University and USC to attract expertise and investment. The strategy reflects Malibu's community values and commitment to sustaining the local economy.
Additionally, Malibu is exploring public funding strategies to support post-fire recovery efforts and strengthen the City's long-term economic resilience.
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