Cheshire AV-ator
Justin Cheshire
It doesn't seem possible that it's November already!

We have had an incredible fall, as you can tell from the lineup of events showcased in our "On the Road" section. We thought we'd include some of the meetings, galas and conferences we've worked on to give you inspiration for your own events.

Also in this issue, you'll find an update to our Unique Venues Guide that we published a few years ago, and that you can download in pdf form - a great tool to have handy if you're thinking about where to host a holiday party.

If we can assist with  an upcoming event,  or you find yourself in a pinch for AV over the holidays, please contact me at (585) 325-4250, ext. 102, or email me at  to put our awesome team of professionals to work for you! 
Cheshire Out and About - Regional

Everson Museum 50th Anniversary Gala - In September, we had the pleasure of handling both the indoor and outdoor audio visual needs for Everson Museum's 50th Anniversary Gala. Among our more unusual assignments, we provided AV support -- the audio and lighting equipment -- for Bandaloop, a "death-defying" vertical performance troupe that does choreographed routines on the sides of buildings. This company catapulted to fame in this area after performing in Rochester's first Fringe Festival.

Fashion Week of Rochester - We were delighted to once again be the Audio Visual partner for Fashion Week of Rochester.This important event raises much-needed financial support for The Center for Youth's many wonderful programs and services, With a separate runway show each of the five nights of the event, it was a great opportunity for Cheshire to turn the event tent into a magical wonderland.

Jewish Federation of Greater Rochester: "The Event " - What a great evening this was! It featured Randi Zuckerberg,  Radio Host, Bestselling Author, Producer, Creator Of Facebook Live and Devoted Jewish Mom. Held in the same tent used for Fashion Week, we changed up the look and added audio to the mix, which gave the event a very different look and feel.

Cheshire Out and About - National 

attracted more than 250 healthcare HR, talent management, L&D, and education professionals to the  Rosen Shingle Creek  in  Orlando Florida,  in late October. It was our pleasure to supply all AV needs for this four-day conference, that included keynote presentations, breakout sessions and exhibitors. 

Reckitt Benckiser Healthcare's National Sales Meeting was held at  Sawgrass Marriott Golf Resort & Spa  i n Ponte Vedra Beach, Florida in early October. This is an important meeting for Reckitt, because it provides  them the opportunity to share tools, motivation and their most recent advances with their sales force. as well as to get a little R&R time on the venue's gorgeous golf course. We handled all audio visual needs for this event.

Thank You to Sherry LaFontain and ASAP

We want to send a huge thanks to Sherry LaFontain, who we were thrilled to work with on the ASAP Annual Conference at the OnCenter in September. Sherry writes:

"Alcoholism & Substance Abuse Provider of New York State (ASAP) had the pleasure of working with Cheshire Audio Visual for our 19th Annual Conference.  Our meeting is very complex in a 'busy' sense, with profile general sessions, mini-plenaries and numerous breakout sessions. 
From the planning stages, preparation with us learning what our particular needs were to the set-up and execution through the event, Justin and his team at Cheshire Audio Visual were ultra-responsive, hands on, professional, team-oriented and very knowledgeable. The creativity and customer-service philosophy to respond appropriately to every request, as well as work within our budget, Cheshire Audio Visual went above and beyond to make sure that our needs were met. I definitely agree that Cheshire Audio Visual lives by their commitment to excellence and their assistance and attention to detail is invaluable!
Cheshire Audio Visual not only rose to the occasion, their devotion and deliverance of audio visual services to the success of our conference surpassed our expectations and was impressive! I would highly recommend them for any event!
Again, thank you! I look forward to our ongoing collaboration together with Cheshire."
Sherry LaFountain
Director of Events Management, Marketing and Development
Alcoholism & Substance Abuse Providers of New York State
Partnering with Mirror Show Management

For a number of years, we have had the pleasure and honor to partner with the extraordinary trade show and event management company, Mirror Show Management . We are always impressed with their level of knowledge, professionalism, and their values. 

We've recently been on the road with them for the following shows, where we provided everything from onsite support and technical expertise to equipment and content. 

At the NACS Show 2018 in Las Vegas for the Convenience and Fuel Retailing Stores Association, we partnered on the following four booths:
UPDATED! Cheshire's Unique Venue Guide 2018

Several years ago, we published a guide to unique event venues around Rochester.  With the holidays approaching, we decided to update it. 

Click here for a pdf of our newly-updated guide, containing close to 20 unique venues, along with a description of the facilities and contact information.

We're sure there are other great facilities we haven't yet included. If you know of other venues you'd like to recommend, 
please send Justin a note at

And don't forget...if you need AV for events you'll be doing at these venues or any others around Rochester and beyond, please give us a call! We're ready and excited to help make your visions become reality.
If You Are Attending, Please Let Us Know!

If you attend the following events, please let us know in advance or pop by our booth. We'd love to see you!

16 Ways to Keep Attendee Data Safe 

If you hire security guards to protect the exhibit hall and attendees, but aren't at least that vigilant with attendee data, you could have problems on your hands.

According to  global research company Cybersecurity Ventures, in 2021, cybercrime will cost the world more than $6 trillion annually. Small businesses, including conferences, events and meeting planners are at risk for hacking.

Destination on the Left Podcasts

Nicole Mahoney, CEO of Break the Ice Media, does a regular podcast called "Destination on the Left,"  focused on the travel and tourism industry, exploring successful collaborations, creative marketing ideas and best practices. Her guests include Destination Marketers, Industry Leaders, Consultants and businesses in the tourism industry.

We thought we'd include this information because so much of her content is both useful and interesting!

By the way, if you've got an idea for an episode, Nicole is always looking for guests with great stories and information!
Meeting Planner Use of Social Media

Wondering how you stack up in your use of social media against other meeting planners? Or whether the social media you use is the most effective?

The good news is, if you're using social media, you're probably ahead of the curve within the general population.

In Case You Missed the Last Issue...

If you missed our  last issue, here's a link to
tips  and ideas of how you and your team can maximize your presence and effectiveness at a trade show.