Affiliate News - November 2023

The Prentice Institute collaborates with researchers in Canada and elsewhere to address some of the most difficult challenges of the next generation and beyond.

Dr. Debra Basil is a Professor of Marketing with the Dhillon School of Business. Her areas of expertise include: consumer attitude and affect, non-profit and cause-related marketing, social marketing, volunteerism. Her research areas include: employee volunteerism, cause-related marketing, charity guilt appeals, and corporate social responsibility.  

She and her student co-authors presented their work at the following conferences:

Boniol, K., Basil, D.Z., & Marietta, J. (2023, May). Improving non-profit communication by analyzing settlement experiences through a customer journey lens within the Lethbridge area. ANSER/ARES Conference in Toronto, Canada.

Basil, D.Z., Boniol, K., & Marietta, J. (2023, April). A formative study of immigrants in Southern Alberta, Canada. African Social Marketing Association Conference (AfSMAC) in Johannesburg, South Africa.

Dr. Lars K. Hallstrom, Prentice Institute Director and Professor of Political Science, published an article, "Innovation vs inertia: Entrepreneurial governments in 21st-century rural Alberta" in Canadian Geographies.

Dr. Kristine Alexander is an Associate Professor of History and Canada Research Chair (Tier 2) in Child and Youth Studies. She is Co-Director of the U of L's Institute for Child and Youth Studies (I-CYS). Her research focuses are: the history of childhood and youth, imperial, transnational, and settler colonial history, Canadian social and cultural history, gender history, the history of emotions, and the history of the First World War.

Dr. Alexander and colleagues recently published a book with McGill-Queen's University Press called "Small Stories of War: Children, Youth, and Conflict in Canada and Beyond."

Dr. Kamrul Islam, former PI post-doctoral fellow, and Dr. Lars K. Hallstrom, recently published an article in the Canadian Journal of Disability Studies: "Health impacts of COVID-19 on Canadians living with Disabilities."

As a part of a project funded by the Canadian Institutes of Health Research Institute of Health Services & Policy Research, Dr. Lars K. Hallstrom and colleagues co-authored an article for International Journal of Qualitative Methods titled "Participatory evaluation of a direct payment program for equity in dementia care in Nova Scotia, Canada," accepted 2023.