NOVEMBER - 2024

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SCORE Association
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Happy November, Social Media Chairs!

We're one month into FY25! New projects are in full swing, and we are ready to share valuable updates and insights. 🦃


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a top-performing chapter shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing desk at socialmedia@score.org.

November Social Media Toolkit:

This SCORE for Veteran Entrepreneurs Social Media Toolkit serves as a resource guide for participating chapters to promote SCORE services, highlight success stories from veteran-owned businesses and spread the word about the resources available to help these entrepreneurs thrive! This collection of materials includes a combination of graphics, articles, events, templates and even suggested copy to use throughout the month of November on your chapter’s channels.


This toolkit has been loaded into SOCi for easy and efficient use. You can add these extra posts to your chapter's channels in just a few clicks!

 

Click here to access the National Veterans Month toolkit.

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NEXT WEBINAR:

WEDNESDAY, NOVEMBER 20 | 2 PM ET


Click on the green button below to re-register for FY25. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

RE-REGISTER

November Social Media Updates:

Watch: October's Social Media Webinar

 

Our October webinar served as both a year in review for FY24 and an introduction to the FY25 version of the Chapter Social Media Program. Melissa Telsrow from Hiper led the discussion of the final FY24 program performance metrics and analyzed what worked well that we can bring forward into FY25. Attendees left understanding what social media support to expect from HQ heading into the new fiscal year and what optional paid social media advertising is now available to them.

 

Watch the October Social Media Webinar here.



Now Available: Q4 Chapter Social Media Program Performance Report


Take a deep dive into the Q4 performance of the Chapter Social Media Program. This report shares the high-level aggregate performance of all chapter social media channels supported by the program and deeper insights related to our current strategies. The report also includes instructions on determining how your chapter measures up and communicating your performance with your stakeholders.


Review the Chapter Social Media Program performance here.



Resource: Social Media Chair Onboarding Guide

 

Are you a brand-new Social Media Chair wishing everything you needed to succeed in your role lived in one place? Our all-new onboarding guide informs you of all social media processes and procedures, shares how to gain access to the tools and technology you will have available to you and provides you with recommended resources to check out to effectively acclimate yourself to this social media role. 

 

Explore the newly updated Social Media Chair Onboarding Guide.



New: FY25 Optional Social Media Advertising Packages


Hiper has managed over 800 local digital ad campaigns for SCORE chapters since 2017. Combining Hiper's extensive experience with HQ's knowledge of evolving chapter needs, we are excited to launch updates to the optional, paid social advertising packages available to chapters. With turnkey AND custom solutions, the Hiper team looks forward to helping you achieve your chapter or district goals! 


View the new paid social media advertising options here.



Join Us: SCORE's 60th Anniversary Celebration


October marked 60 years of SCORE! To celebrate this milestone, SCORE HQ is organizing a social media campaign highlighting this achievement throughout FY25. We invite you to join the celebration by (1) posting a short video highlighting what SCORE means to you on your personal social channels, (2) scheduling one of our pre-drafted celebration posts on your chapter channels from the SOCi library, and (3) sharing the #SCOREturns60 content from SCORE HQ. Details linked below!

 

Check out the 60th Anniversary Celebration Campaign Toolkit here.




...TO OCTOBER'S TOP CHAPTERS!

The following chapters were our top performers throughout the country during the month of October:


  • Facebook: Austin
  • LinkedIn: New York City
  • Google: Orange County


These chapter channels are linked in the icons below. Be sure to check them out for ideas and inspiration.

Facebook  LinkedIn  GMB


Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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