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November 2025 CARS of WI

News & Updates

Our State Association for Professionals in the Automotive Industry

Isn't That Special?


By Jake Nawrocki

What if someone told you there was a way to raise your revenue without spending tons of money on some exotic new software or a complicated marketing campaign? Would you be interested? Skeptical? Curious? Probably all the above. Any of us in this industry would be a fool to at least not investigate the possibility of raising our revenue by any means, and yet there is one simple question you can ask yourself that has the potential to generate more visibility for your business and elevate sales. “What makes you special?” That is the question. You probably have heard it referred to as a Unique Selling Proposition.

Scrap Metals MarketWatch

November 2025


From the Secretary's Desk


Submitted by Annie Kauffman

Happy November!


With Thanksgiving just around the corner, it seems fitting to pause—not only to give thanks—but to reflect on our year at the yard, the shifting landscape of recycling, and the opportunities ahead for Wisconsin recyclers. Here’s a look at what’s happening, where we need to stay sharp, and how our shared work matters.


🔍 Industry Spotlight: AI and EVs


AI and the Future of Auto Recycling: A Tool for Transformation, Not Replacement: Troy Webber, CEO of YardSmart, believes artificial intelligence is set to transform, rather than replace, the auto recycling industry. He sees AI as a tool to enhance operations, improve decision-making, and support workers. By combining data-driven insights with hands-on expertise, Webber envisions a smarter, more efficient, and sustainable future for recyclers.


The constant changing horizon for EV manufacturing and recycling: The electric vehicle (EV) industry is in a constant...

Board Minutes from July 10, 2025


Click Here to read the July 10, 2025 CARS Board Minutes!

Industry Article Links:




CARS of WI Scholarships


There are some great scholarships available through CARs of WI for your college-age employees and family - and it's not too early to submit an application!

  • Robert R. Morrison Scholarship - 1 @ $1500
  • Cheryl A. Rastia Scholarship - 4 @ $500
  • Bob Hoffman Scholarship - 1 @ $1000

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