Focus on Customer Service

Hello,

(626) 536-2173 — That is my cell phone number. Yes, I just shared that with the thousands of people reading this newsletter. That isn’t typical access to the head cheese of a mid-sized consulting firm with over 80 staff. Please put that number in your favorites on your mobile. When you call, I may not answer immediately as I filter calls for known contacts, but if you text me with your details, I will add you ahead of time. That way, when something goes bump in the night and you need PR help, your call will get through to me.


I offer this direct access to make a point. I recently listened to 99% Invisible - a podcast series that focuses on niche stories about American businesses, the economy and society at large, and the discussion on SLUDGE caught my attention.


Sludge is the concept that corporations employ less-than-responsive customer service to give the illusion of care, while actually burying customers in long phone calls, department transfers and “accidental” call drops. When management instructs their call center representatives to complete every call in under three minutes, that may result in them just hanging up on you. Other times, there is intent to simply outlast the customer by wearing down their patience until they just give up. I'm sure many of you have experienced this in some form - getting stuck on hold, being transferred to multiple departments or struggling with an inane ticketing system, without ever seeing your issue resolved.


Tripepi Smith operates in the antithesis of Sludge. We share the work cell numbers of every staff member on their account at TS with every client. There is no need to navigate a phone tree. We share the work cell numbers of every staff member assigned to a client account with the client. And, when that is still not enough, you have (626) 536-2173 — straight to the top, right into my 24-7 phone.


Just like your team, our team appreciates work-life balance and enjoys personal time and boundaries. At the same time, we trust that if a client needs to get in touch after hours, it is for a darn good reason, and take pride in being hyper-responsive to those calls. We know that most municipal agencies are never really closed, and emergencies can arise at any time. Our clients don’t always get to choose when the need for help arises, but Tripepi Smith can choose how we respond when we are needed. That is what an institution of local government does. Sludge-free since 2000.


Put Me on Speed Dial,

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Insights

Social Media News to Know: November 2025

This month's roundup covers:


  • Instagram is expanding its Restyle feature to support more generative AI images and videos.
  • Instagram is also introducing a Watch History feature that lets users easily find videos they've previously viewed.
  • Facebook is streamlining the Page creation process by clearly distinguishing between Company and Creator profiles.
  • YouTube has introduced a new time management feature for Shorts that lets users set daily limits on how long they can scroll.
  • X is testing a new in-app browser experience designed to improve how links are displayed when clicked within posts.


Read more social media news.

 
 

Welcome to Team TS!

Former Yorba Linda City Manager Mark Pulone Joins Tripepi Smith as Director


Tripepi Smith is proud to announce that former City Manager Mark Pulone has joined the firm as a Director, bringing more than 35 years of distinguished public-sector leadership experience to the team.


At Tripepi Smith, Mark will advise on city management strategy, organizational assessments and executive-level communications, drawing on his extensive experience navigating the challenges and opportunities of municipal leadership.

Tripepi Smith News

End-of-Year Social Media Cleanup: Archiving, Compliance and Building Trust


As the year draws to a close, public agencies often take time to reflect on their accomplishments, challenges and internal processes. With social media becoming a primary tool for public communication, it’s important to remember that these posts are considered public records and must be retained and made available upon request for a designated period of time. Managing and storing this content in a secure, organized and accessible manner can be complex. Read along to learn more.

More Tripepi Smith News

 

TS on the Circuit

You can find the Tripepi Smith team at:

Client Highlight: City of Orange

Located in the heart of Orange County and home to more than 140,000 residents, the City of Orange prides itself on being a “Slice of Old Towne Charm.”


Tripepi Smith supports the City's organics recycling and SB 1383 outreach, as well as its Public Works Department, enhancing community engagement through projects ranging from social media support and graphic design to photography and animated videos.



Learn more about the City of Orange.

Service Spotlight: Social Media Management

Stay connected with your community and amplify your agency's voice through Tripepi Smith's social media management services.


From content strategy and creative design to scheduling, posting and engagement, our team ensures your message reaches the right audience at the right time.


Learn more about how Team TS can elevate your social media presence.

Talent On Tap

Principal Jennifer Nentwig is a skilled communications expert and account manager with nearly two decades of experience serving government agencies. Accredited in Public Relations (APR), she specializes in strategic communications, media relations, social media strategy and content development.


Jennifer holds a B.A. from the University of Notre Dame, an M.S. from the University of San Diego and serves as a Lieutenant Colonel in the U.S. Air Force Reserve.


Her clients include the cities of Orange, Livermore, Lancaster, Calabasas and the Fresno Council of Governments.

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Meet Tripepi Smith

 

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the western US.


Learn more about our company culture and about what drives TeamTS to be leaders in local government communications!


Meet Tripepi Smith.

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1