November 23, 2017
The Voice of the BC Tourism Industry

T ake our TIABC Member Survey!

CEO's Message

As I prepare to wrap up my extensive fall travels, allow me to share a few odds n' ends before I head to Lac-Leamy, Quebec for next week's TIAC conference and meetings with my fellow TIA colleagues from across Canada.

While at TIAC, I will take the opportunity to meet with the Ottawa-based consulting firm that is evaluating ride-sharing on behalf of the Province. TIABC has been asked for input into government's goal of providing more choice and convenience for consumers, as well as modernizing safety regulations, licensing and legislation that regulates the vehicle-for hire sector.

On a similar file (i.e. disruptive technologies), we were pleased to see that the City of Vancouver recently passed regulations on short-term vacation rentals (STVR). TIABC spoke with several councillors and submitted a letter to City Council supporting the regulations, while many of our partners (e.g. BCHA, Hotel Association of Vancouver, Tourism Vancouver) presented at the public hearings. While our campaign to address available and affordable housing for tourism workers around the province is far from over, adding Vancouver and Victoria to the list of B.C. communities implementing regulations on STVRs is a positive step.

Like many tourism businesses around the province, we're gradually closing out the year and finalizing strategic plans and budgets for 2018. We have much work to do and much to look forward to next year including the annual B.C. Tourism Industry Conference (March 7-9) in Kelowna. Details will continue to unfold in the coming weeks.

Each fall, TIABC conducts a member survey to solicit feedback and seek guidance on the policies and issues we need to tackle on your behalf. The survey results assist our Policy Committee, board and staff in prioritizing our time and resources on the things that matter to tourism operators, sectors, DMOs and other key stakeholders.  More details are included below.  Please take a few moments this week or next to respond to the brief survey to allow TIABC the opportunity to evaluate the results and ultimately complete our 2018 policy development matrix.

One final note on the TIAC conference...good luck to our members - Hostelling International Canada - Pacific Mountain Region (Community Outreach Award); Half Corked Marathon - Oliver Osoyoos Winery Association (Event of the Year); V2V Vacations (Innovator of the Year); Eagle Wing Tours - Victoria; and Sun Peaks Grand Hotel & Conference Centre (Business of the Year Award) who are all finalists in their respective categories for the 2017 Canadian Tourism Awards.  I look forward to celebrating with all of you next week.

Walt Judas, CEO 

TIABC Member Survey

T I A BC has developed a survey as a way to gauge the interests and priorities of our members, as we develop and  revise our strategic plan and related activities each year. 

The survey should take approximately 5-10 minutes to complete and is entirely anonymous.

BCTIC Call for Presenters 

The B.C. Tourism Industry Conference (BCTIC - March 7-9, 2018 Kelowna) brings together hundreds of tourism operators, destination marketing organizations and other stakeholders for workshops, bu siness opportunities, networking, fun, and celebrating the best in our business.

If you're a subject matter expert and keen to participate as a presenter in B.C.'s premier tourism event, we're looking for new ideas and innovative concepts for our education program. Our ideal speaker is one who employs creative ideas for audience engagement, provides superb educational session delivery, and who's willing to meet with conference delegates. Our audience has very high expectations of all speakers and the educational component of the conference.

If you are interested in submitting a presentation proposal, please respond to this Call for Presenters.  Please read the Call for Presenters Guidelines before you submit your Presentation Submission Form.
Deadline for Submissions: December 5, 2017

For more details, visit:


Cultural coordinator for Quaaout Lodge takes helm of tourism association.
TOTA is very excited to announce the election of Frank Antoine as the new Chair. Frank is the Cultural Coordinator of Quaaout Lodge in Chase and has served as a director on the board for the past two years. 

Daily non-stop service between Tofino and Vancouver - surf's up!
Pacific Coastal Airlines is pleased to announce a new daily afternoon service between Vancouver and Tofino effective Tuesday April 3, 2018. The 45 minute flight will be attractive to those seeking a quick, convenient, and affordable travel option between the lower mainland and Vancouver Island's west coast communities. 

Sun Peaks Resort Has One of Best Openings in History
The lifts started turning November 18 at Canada's Second Largest Ski Area for the 2017-18 winter season. All three mountains open for your skiing and riding pleasure, which represents one of the best openings in history at Sun Peaks. 
Let it snow!

The City of Cranbrook, the Canadian Rockies International Airport, tourism stakeholders and the board members of Cranbrook Tourism Society  are very excited to announce that Cranbrook's Municipal and Regional District Tax (MRDT) application has been approved by BC Finance for 3% collection to commence 
January 1, 2018.

It was a nine-year journey to get to this point, but the City and its stakeholders are looking forward to not just the cities tourism future, but partnering on the collective success of the Kootenay Rockies region.

Numbers You Need to Know

2017 B.C. Labour Market Outlook
The 2017 edition of the B.C. Labour Market Outlook has been released and is projecting 917,000 job openings in the next decade. Replacing British Columbian retirees will be the source of 70% of the upcoming job openings, the other 30% from economic growth. The forecast covers 500 occupations, 58 industries and seven B.C. regions for the period 2017 to 2027.
The report can be downloaded at  and an expanded set of data is available at the BC Data Catalogue:  

What Do American Travelers Interested in Vancouver Look Like? 
The United States is the largest source of  international visitors to Vancouver.  Although growth from the U.S.  has slowed in 2017, this continues to be a key  origin market for Vancouver as a destination. Download the report  to learn more about this key market.

BC Tourism Industry Leaders Celebrated

Peter Armstrong, Founder and Chief Executive Officer of Armstrong Group, the owner and operator of Rocky Mountaineer, will be inducted into the Business Laureates of British Columbia Hall of Fame.

Since establishing Rocky Mountaineer in 1990, Mr. Armstrong has evolved the business from a small enterprise into a world-leading tourism experience. To date, Rocky Mountaineer has welcomed more than two million guests from around the world to travel through the Canadian Rockies onboard its luxury trains. The company has received numerous travel and tourism awards, and several business awards, including being named among  Canada's  Best Managed Companies by Deloitte (2014-2017);  Canada's  Top Small & Medium Employers (2015-2017) by Media Corp; and Business of the Year (2015) and Employer of the Year (2013-2014) by Travel Industry Association of  Canada .

Ingrid Jarrett, general manager and vice-president of business development at Watermark Resort in Osoyoos was named to the Woman's Executive Network's top 100 list in the RBC Champions Award category on Nov. 22.

Jarrett's accomplishments include more than 20 years spent building partnerships and boosting tourism in the South Okanagan and across B.C. She is a strong believer in the equal power of women and has mentored many others now in leadership positions in top corporate hotels in North America.

In addition to her role at Watermark Resort, she also runs a successful consulting firm providing leadership and strategic business development to tourism and hospitality companies. She currently serves on the board of Destination Osoyoos, is vice-chair of the Marketing Advisory Committee for Destination B.C. and is past chair of the B.C. Hotel Association.

TIABC congratulates both Peter and Ingrid on their achievements! 
We are proud have them both as supportive members of our organization. 

B.C Family D ay

Vancouver Sun Daily Poll on Family Day timing

Please  click here  and cast your vote, and encourage other businesses who support maintaining the current date to vote in the Vancouver Sun's online poll. 

BC Family Day is a non-religious holiday on the 2nd weekend of each February that was introduced to British Columbia in 2013. The date was selected via online ballot of B.C. residents. Because BC tourism destinations are heavily booked at holiday rates on the 3rd weekend of February from primarily three markets (Washington State, Alberta, Ontario), BC Family Day the week prior generates significant incremental tourism revenues rather than displacing business.
An industry-wide consultation process led by TIABC, Tourism Whistler, the Canada West Ski Areas Association, and other tourism partners, looked at the outcome of holding BC's Family Day on a weekend already busy with visiting families from neighbouring provinces and states, and the findings overwhelmingly supported the decision to consider an alternate date (i.e. second Monday in Feb).

In view of Premier Horgan's recent announcement that government is considering changing the date of BC Family Day, TIABC is requesting your support to keep this annual holiday on the second Monday of each February.

Please visit our website to review TIABC's  BC Family Day Support Letter addressed to Premier Horgan: 

I f your organization supports our motion, please send TIABC an email ( ) with approval to add your name to the list of signatories.

In addition to TIABC's letter, individuals, businesses and associations are encouraged to write to government to express their opinion about the date. 

Cultural Entity Inventory

The Curated Community is an initiative created to enhance readership and provide monthly, editorial centred communications with over 10K subscribers. The professionally authored newsletter features key community contributors, cultural producers, artists and unique cultural experiences. 

The goal is to showcase the unique cultural footprint of communities across the province and ensure that the audience has access to the full scope of the local experience. In order to provide this, BC's Guide to Arts + Culture and  need to feature a full inventory of the must-see and do in every creative community in British Columbia.

If you know someone that should be listed as a cultural entity in your community, contact

$15 Minimum Wage Consultations

Do you have a view to share on how B.C. can move forward to raise the minimum wage to $15-an-hour?

Established in October 2017, the Fair Wages Commission is working independently to advise government on how to move towards a $15-an-hour minimum wage with increases that are regular, measured and predictable.

The Commission is committed to three main tasks :
  1. The Fair Wages Commission will first develop recommendations for a pathway forward to raise the minimum wage to $15-an-hour and on a process for how the minimum wage should be regularly reviewed and increased once $15-an-hour is achieved.
  2. The Commission will consider and make recommendations about other wage rates under the Employment Standards Regulation, for agricultural workers, liquor servers, live-in caregivers, resident caretakers, and live-in camp leaders.
  3. The Commission will advise the Government on ways to begin to address the discrepancy between the minimum wage and living wages in our province.
The Fair Wages Commission has been directed to work with economists, trade unions, the technology sector, small businesses, youth and others from all regions of the province to put forward a plan to bridge the gap between the minimum wage and the living wage in British Columbia. The Commission will elicit feedback from the public on this issue in the spring of 2018.
The first stage of the Commission's consultations will occur in November and December to inform findings for the first report that will be delivered to Minister of Labour, Hon. Harry Bains, by the end of the year with recommendations.

Submit your feedback by December 7, 2017 at 4:00 p.m.

Best Marketer Award

The Best Marketer Award is awarded for demonstrating the most innovative and impactful integrated marketing initiative executed by a BC small business. Through a multi-channel approach, this business demonstrates creativity and increases customer engagement, as well as proves positive results against measurable business goals and objectives.

November 30, 2017:
Nominations and Voting Close

February 23, 2018:
Awards Ceremony

BC Rural Development Fund

Applications for funding will be accepted from  November 15 to December 15, 2017. An updated Program Guide with the necessary information to develop applications is now available on the Program website: 
The structure of the Program remains the same, with one minor revision - an extension on the timeline to provide a resolution until  January 31, 2018. In addition, under the Program's special circumstances allowance, Rural Dividend funding will also support communities hard hit by wildfires in 2017.
Program staff are available throughout the intake process to assist applicants in developing strong applications. Applicants are encouraged to directly contact the Program Office with their questions either by phone  (250-356-7950) or email ( 

TIABC Seeks Sponsors for 
Adopt-a-Student Program 

The 2018  BC Tourism Industry Conference will be offering an Adopt-A-Student Program with the goals of:
  • Ensuring more BC tourism students attend the conference
  • Ensuring these scholars begin their professional networking as early as possible
  • Assisting in connecting BC tourism students with prospective employers
  • Ensuring that the tourism students of today are prepared to assume the leadership positions within our industry in the future
  • Building career-long attendees of the conference
TIABC is seeking businesses, associations or organizations who wish to sponsor a BC tourism student to attend the conference. Sponsorship will cover the cost of registration, but not accommodation or travel to/from the event. 

To learn more, visit our website at: or download the Adopt-a-Student backgrounder.

If you are interested in sponsoring a student, please let us know at

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