United Way of Pennsylvania          


UWP Update - November 8, 2019

House Republican Caucus learns more about ALICE® at UWP event
On October 29, UWP hosted a learning breakfast for members of the House Republican caucus to learn more about ALICE. This opportunity allowed staff to have good one-on-one conversations about ALICE with different Representatives and show them their specific district information. Many who attended were very interested in the granular-level data the report provides, and especially found the municipality data important to their understanding of need in their district. Most were supportive of the Report and the path UWP is taking to find solutions for ALICE. The members who attended include:
Rep. Bob Brooks (Allegheny) 
Rep. Frank Ryan (Lebanon)  
Rep. Rosemary Brown (Monroe)  
Rep. Rich Irvin (Huntingdon)  
Rep. Wendy Thomas (Bucks)  
Rep. Linda Culver (Northumberland)  
Rep. Marcia Hahn (Northampton)  
Rep. Kate Klunk (York)  
Rep. Bryan Cutler staff (Lancaster)  
If any of these members are your local Representatives, I would highly encourage you to reach out to thank them for attending and offer to meet with them for further discussion around the local ALICE data. It would also be great to give them some idea of work you are doing in the community to support ALICE. Please keep UWP updated on your interactions and reach out to Maggie with any questions.

Resources available for local United Ways and partners for Census 2020!
United Way of Pennsylvania and PA 211 felt it was imperative to be active participants in ensuring Pennsylvania has an accurate count. We will be working throughout the next year on various educational materials, trainings, and outreach events for partners who are interested in helping to spread the word about the upcoming census and what it means for Pennsylvania. We are hoping all our local United Ways and community partners can come together to help ensure an accurate count of every Pennsylvanian in every county.
The first opportunity to engage in census work is through PA 211, which we are using to push SMS messages to individuals who opt-in to our text messaging alert system with timely census information and encouraging their participation to ensure an accurate count.  Text messages started last month and will continue through 2020. Messages will be provided in both English and Spanish. Those interested should text PACOUNTS to 898-211.
To accompany the SMS messages, we have put together a toolkit with social media messaging, graphics, and valuable census materials with information to help you further understand the census, what it means for your community, and how to deploy messaging. You can view the toolkit for our Local United Ways at http://bit.ly/LUWCensusTK.

UWP also put together a toolkit for partners that are not local United Ways. Please feel free to distribute this toolkit to all your community partners:  http://bit.ly/UWPCensusTK

These toolkits will be updated regularly to include new materials as they are developed/received. 

CDC releases report on childhood trauma connected to adult health problems
The Centers for Disease Control released an analysis on November 6, raising additional alarms about childhood trauma and the impacts it has on health into adulthood. The CDC named childhood trauma as a public health issue, and called for prevention efforts. 

From a sample of more than 144,000 adults, more than half experienced at least one adverse childhood event (ACE), and nearly 16% have experienced 4 ACEs. The more ACEs a child experiences, the higher their risk of having poor health as an adult. Women, black adults and other racial or ethnic minorities had the greatest chance of being exposed to four or more ACEs. Younger adults have a higher ACE exposure rate than older adults. 

Americans who experience ACEs are at higher risk of dying from 5 of America's top 10 health problems. According to the report, preventing childhood trauma could also prevent 1.9 million cases of coronary heart disease, 2.5 million cases of obesity, and 21 million cases of depression. 

Exposure to ACEs can be balanced by positive childhood experiences and relationships with teachers, mentors and other caring adults in the community. The CDC also identifies programs based around primary care settings as important interventions. 

#GivingTuesday resources to save time
Are you gearing up for #GivingTuesday yet? If not, it's time to get into action! In addition to the full-service, customizable materials released by UWW, and the analysis of PA LUW #GivingTuesday trends that UWP included in our last two Updates (1 2) , there are other valuable resources available to you.

Facebook has prepared a #GivingTuesday Toolkit to help you get ready for a successful online fundraiser this December 3rd! It includes:
  • #GivingTuesday checklist: Get your Facebook page and team ready for the big day
  • Sample posts: Varied formats for your campaign announcement, impact details, reminders, and day-of messaging
  • Facebook Ads training video: Learn how to make the most of your advertising investment
  • Additional resources: Image sizing guidelines, tips on how to craft impactful creative for your ads, and a tutorial on how to optimize your video ads
We encourage you to take a few minutes to review these resources, so that your #GivingTuesday campaign on Facebook will be robust and productive! And, if you want more resources to create a successful fundraiser, check out GivingTuesday.org's toolkit. Especially interesting, are the ideas and case studies, in case you need a little help in the creative department.
Oh, and if you haven't heard, Facebook will host another donation match this year, matching dollar-for-dollar until $7M is reached! You must set up a Facebook fundraiser to be eligible. The match starts at 8am EST on Dec. 3, and it ran out very quickly last year, so start posting early on #GivingTuesday!

Remember, the power of our Network gives us an edge over competitors on #GivingTuesday, and UW is likely to trend on the social networks on December 3rd. Combined with the increased traffic nonprofits receive near the end of the year, and people's charitable mood around the holidays, #GivingTuesday is an opportunity you would be amiss not to take advantage of this year! Start engaging your audience now to see results on Dec. 3rd!

United Way again tops annual charity rankings
Our Network received positive reports from two major trade publications this week: The Chronicle of Philanthropy ranked United Way as #1 for America's Favorite Charities 2019, and The NonProfit Times' 2019 Top 100 listed UW as having the most public support of any U.S. charity.

Even though UW fell from #3 to #5 in total revenue on the NPT 2019 Top 100, and given the fact that the rankings solely considered revenue generated in the U.S., our Network still performed well when compared to other charities.

So, make the most of these exciting awards, and share this news with your audience via your newsletter, social media posts, on your website, in mailings, or mention it at your next event!

United Way of PA is moving in 1 week!
United Way of PA is excited to announce we will be moving to our new office location on November 15th, 2019. Effective that day, please use our new address: 

United Way of Pennsylvania 
20 Erford Road
Suite 215 
Lemoyne, PA 17043

Please note: staff will be mostly unavailable on November 15, but we anticipate resumption of our normal business operations on Monday, November 18. 

The state of children's health care in Pennsylvania - new report released
PA Partnerships for Children recently released a comprehensive report which highlights the fact that 124,000 children in Pennsylvania are uninsured. PA ranks 24th nationally for the percentage of uninsured children, which remains unchanged at 4.4 percent. Lancaster County was found to have the highest rate of uninsured children in the state. The data was collected from a variety of sources, which found children under six are the most likely to be without coverage. Additionally, the report outlines how to improve publicly-funded health insurance options. Some of the key takeaways include:
  • 28 out of 67 counties in PA have a higher rate of children living in low-income families without health insurance than the statewide rate
  • Forty percent of uninsured children live in just 5 counties: Allegheny, Berks, Chester, Lancaster, and Philadelphia
  • Disproportionality within race/ethnicity categories exist throughout Pennsylvania.
You can read the full report here.  

Upcoming training opportunities for PA United Ways
UWW Department of Labor Overtime Rule Webinar
November 14 2:00PM
Register Here
The U.S. Department of Labor recently announced a final rule that most employees earning less than $35,568 per year will be entitled to overtime pay.  The rule goes into effect January 1, 2020. 
Based on the most recent Human Capital Study, approximately 12% of United Way staff earn less than this new threshold, and 50% of staff at United Ways raising less than $500,000 are below the threshold.  This webinar will provide guidance on this new rule, on the Fair Labor Standards Act, as well as how to prepare for January 1, 2020, when the rule takes effect.

ALICE November Workgroups
November 19 2:00PM 
November 21 9:30AM 
This opportunity is for our ALICE Committed United Ways to come together to discuss ALICE initiatives across the state. For the time being, both ALICE Workgroups will be focused on both Community Impact and Resource Development/Marketing. The agenda for both Workgroups will be the same and notes from both Workgroups will be shared with all participants. The meeting will be held via Zoom with a conference call option.  As the time draws closer, LUWs will be contacted with the opportunity to put specific items on the agenda.

2020 Census Resources and Planning for United Ways Webinar
November 21 1:00PM
UWP and PA 211 are partnering to encourage Pennsylvanians to fill out the Census. Starting in September, PA 211 began pushing SMS messages to individuals that have opted-in to our SMS alert system. This one-way messaging will continue throughout the year and 2020 with informative messages related to the Census. In addition to this partnership, UWP has put together a toolkit with templates, messaging, and informative pieces that will be of use to you throughout your Census outreach. We're also working on developing strategic partnerships and collaborating with organizations to make sure our population is counted accurately for the 2020 Census. Join us to learn more!

ALICE® Learning Community Webinar: ALICE Enrichment Fund
December 9, 2019 1:00 pm
United Way of Western Connecticut will join United Way of Pennsylvania to present their ALICE Enrichment Fund. The ALICE Enrichment Fund provides families who fall within the ALICE income category financial subsidies for their children to participate in extracurricular activities. The goal is to help close the gap between children from families who currently do not have access to extracurricular activities (including, but not limited to sports, arts, field trips, clubs) and those who do.
They will discuss how they developed the fund and created relationships with community partners to support it. Please join us to learn more!

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