Executive Chat
Featuring Phil Friedman, CEO at Salsarita's Fresh Mexican Grill

by Rebecca Patt , SVP Development, Wray Executive Search

This month, Rebecca chats with Phil Friedman, CEO of the 84-unit fast-casual Mexican chain Salsarita's Fresh Mexican Grill. Salsarita's is headquartered in Charlotte and located in 19 states. Phil is the former CEO of McAlister’s Deli.

Tell us about Salsarita’s?
Salsarita’s is a concept I acquired almost seven years ago. It’s a quick casual Mexican restaurant in the broad burrito category, meaning that you go down the line and create your own burritos. What’s unique about Salsarita’s is in a demographic sense, we serve more women than we do men because we also feature a great salad selection. We try to provide a lot of choice and variety. Salsa’s in our name. We always have six salsas available, and we always do seasonal salsas as well.