Volume 36 | November 2021
Member Benefit Alert
Register Now for SBCA's Networking Breakfast Returns to Las Vegas
Registration is now open for our annual networking breakfast on Thursday January 6th 2022 from 8-10:30 a.m.

“After a one year hiatus due to the pandemic we are looking forward to welcoming our members and guests to this fun event," said Steve Hill, president of SBCA. He goes on to say, “with many of our member companies coming to Las Vegas for CES, this is the perfect time to enjoy some fellowship."

Don't Miss Out!
Board Member Profile: Erin McIlvain
This month, we feature Erin Mcllvain, who currently serves as the Chief Officer, Distribution and Content Strategy for GAC Media. Mcllvain began her career in the satellite industry in 2005. In this interview, Mcllvain opens up about her career, being an SBCA board member and what the future looks like for GAC Media.

Can you start by talking about your new role?

Yes, last summer, I joined GAC Media where I oversee the company’s multi-platform distribution strategy for our flagship networks, GAC Family “Stories Well Told” and GAC Living “Life Well Lived.” After being with larger corporations for the majority of my career, it’s incredibly exciting to be at a smaller, independent company where we can really be nimble and creative with developing partnerships and tapping into new distribution opportunities that will be critical as we grow our brands.

What new business venture are you working on?

In June, GAC Media acquired Great American Country channel from Discovery and Ride TV, which we rebranded as GAC Family and GAC Living on September 27. Rebranding a single network is no small feat, but launching new brand identities of two networks at once is a massive undertaking and something that I have never been a part of in my career. With the successful launch behind us, my top priority is negotiating new and expanded distribution contracts that will ensure our networks are in as many households as possible.
Utilize Your SBCA Membership
Looking for a way to get the word out about an upcoming product launch?

As a member of SBCA, you are entitled promote your company products to other businesses in our extensive database. Let members know about products you have to offer in our SBCA newsletters. Submit a product profile, one page or less of information with a photo of your product (jpeg format preferred) and a web link or contact information. If you are releasing a new product, this is a great way to spread the word! Interested? Send your product profiles to communications@sbca.org.