Some businesses may underestimate the value of quality market research to identify solutions to their pain points and target their marketing efforts more effectively. However, these are just a few ways in which market research can help organizations - both large and small - improve products and services, increase sales, and connect with customers.
In Noteworthy News, we feature a recent article from
that identifies three strategy gaps to avoid in your holiday marketing. We also take a look at the importance of building and keeping customer loyalty and how Generation Z could impact marketing strategies in the near future.
As always, please
if you have any questions about the work that we do at Shugoll Research.
~ Merrill Shugoll