Initially, Juul Labs sold pods for its e-cigarettes in a wide range of flavors and promoted them using strategies that would appeal to young people. Teens began vaping at school, between classes and during breaks. However, in recent years, the company has come under scrutiny; the public has learned that teens are getting addicted while vaping, and harmed.
Recently, Juul announced that it will pay close to $440 million to settle a two-year investigation conducted by 33 states into the marketing of its vaping products, which may have increased teen vaping across the country.
