THE BEDFORD BANNER  

                                                                                                November  2016

 

In This Issue
Flavors of Bedford
Wow! Your Way to Profit
Holiday Walk About
6 Tips for Holiay Shopping Success
What the Chmaber did in October?
Chamber Connections
Chamber Calendar
Follow us on Facebook
Flavors of Bedford
There's no Patriots game so come on down!! 

Look who's serving up some delicious food on Sunday, November 6, at the Doubletree Bedford Glen Hotel. Tickets are available at New England Nurseries,
Great Road Gallery & Framing and on line at www.flavorsofbedford.org.

Sora ~ Wegmans~ Whole Foods ~ Bonefish Grille~ Holi ~ Bedford Farms ~ Express Pizza ~ Comellas ~ Osteria Nino ~ Waxy OConnors ~  Versa de Punjab ~ Renaissance ~ Prince St. Cafe & Bakery ~ Red Heat Tavern ~ Besito ~ Lester's Roadside BBQ
   
                            
                                                Premier Sponsors 
Please visit www.flavorsofbedford to view other sponsorship opportunities .
This event anchors the Bedford Chamber of Commerce and makes it possible to implement programs of excellence in the community. A potion of the profits is donated to "Friends of Hanscom". 
 
Wow! Your Way to Profit with Lynn Thomas
                     November 30, 2016
Waxy O'Connors
94 Hartwell Ave
Lexington, MA
Registration is $20 which includes lunch 

 
This presentation addresses how to win your top customers and employees for life because they are too expensive to keep replacing.  You will learn the increasing power of customers' experiences in their decision to stay or leave a company. We will discuss the key elements of "super glued" relationships. They include understanding:
 
  • The higher cost to replace customers than to keep them,
  • The true costs of the impact of a customer's negative event on your company's profit, (It is higher with Millennials)
  • That if your company loses more than 5% of its customers annually, the quality of your customers' experience can be easily improved,
  • The need for 24/7 self-service, (A must for Millennials)
  • The need for employees to be "absolutely delightful everyday,"
  • That customer complaints are hidden goldmines,
  • The need for accurate assessment tools and metrics,
  • The necessity to upgrade your "humanware" continuously,
  • The low-hanging fruit of earned referrals and cross-sales into more business, etc.
 
The goal is for your Members to become true Masters at creating "Super glued" relationships and thus very successfully at attracting, retaining and winning back your most profitable customers. This is a refreshingly simple approach to increasing customer loyalty, retention-and profitability!

 Ms Thomas is the founder and CEO of Thomas Consulting, located in Newton, MA.  Her firm specializes in Customer and employee loyalty and retention, which plugs the "leaky Customer and employee bucket" and thereby increases a company's profits.
Her unique methodology focuses on generating extraordinary experiences for Customers and employees that keep them coming back for more and bringing their friends. Her unique approach lays out the action steps toward cultivating a powerfully driven, customer-focused company that produces remarkable, even outstanding results!
Ms. Thomas has been a columnist for trade publications and also has authored many articles. Her second book, "Wow Your Way To Profit" was published in May 2015 by Amazon. She has specialized in Customer and employee loyalty and retention for over 26 years and has worked with 475 companies in different industries.
     
Ms. Thomas is a nationally acclaimed, powerful, engaging and dynamic speaker on Client and employee loyalty and retention issues. She is also an experienced, knowledgeable and pragmatic consultant with a proven track record of working with companies to increase their profit.
 
Prior to starting her company 26 years ago, Ms. Thomas started her career as a tax attorney with Arthur Andersen, then a Private Banker and then Change Agent with Bank of Boston. She holds a J.D. cum laude from Suffolk University and a B.A. cum laude from Wesleyan University. She is a member of the Massachusetts Bar Association. Click here to register 
 


2nd Annual Holiday Walk About
Shop Local Event
 

The 2nd Annual Holiday Walk about will be happening on Saturday, December 3rd on and around the town common. The Chamber will be holding a shop local event at Old Town Hall which will run from 3:00 - 6:00 PM. Last year we had 16 businesses/vendors and the feedback was very positive.  Spaces will be filled
on a first come basis, so RSVP to bcoc@bedfordchamber.org to reserve your spot.  
 

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6 TIPS FOR HOLIDAY SHOPPING SUCCESS
 

By Rhonda Abrams

 For many businesses, holidays are the make-or-break season, but this crucial time of year can easily sneak up on you. It's time to get ready now, before you get overwhelmed by the day-to-day holiday rush. Remember, more than a third of shoppers begin their holiday purchases by Halloween1, so get in front of customers and prospects now to help set yourself up for 2016 your best holiday season yet!
How can you make the most of the holidays in your small business?
1.  
Get your name out there. If ever there's a season and a reason to step up your marketing, it's the holidays. Make sure customers and prospects remember you. Reach them through your social media channels (go ahead and boost some of those posts), start sending out email newsletters to your mailing list, and take out ads in local newspapers (and yes, many shoppers still read newspapers - especially 'hyper-local' papers serving specific neighborhoods).
2
Plan in-store events during the entire holiday season, customers are looking for things to do (especially with kids). Plan events in your store or location. These don't have to be big parties, just something interesting or fun. Independent bookstores have been leveraging the season  to have in-store author events on the day and independent gyms have sponsored special free classes. Be creative!
3.
Create bundles. Solve your customers' gift shopping dilemmas by creating gift bundles (some pre-wrapped are great!). Select products by themes: "for him" "for her" "for your pet." Customers spend more when they find gifts conveniently wrapped together. Here's another advantage to bundles: they're not easily available from discounted online retailers, which help you make the sale. Bundles aren't just for retailers. Restaurants can pre-wrap gift cards with a menu or grocers can bundle a gift card with a shelf-stable food item.
4.
Get social - in person and on social media. It's a social season, so it's time to socialize, both in person and online. During the holidays, opportunities abound to meet new customers. Attend community, industry, and neighborhood holiday parties and bring lots of business cards. Now's the time to step up your social media activities and get in on the conversation around holiday shopping. Suggest cute or unique gifts or holiday survival tips. If customers have liked you on Facebook, Instagram, Twitter, Pinterest, LinkedIn, make sure you're busy posting throughout the holidays.
5. 
Remember existing customers. Want customers to remember you? Remember them:
  • Send greeting cards to your customer, prospect, and vendor lists. Give affordable gifts to your best customers
  • Throw a VIP holiday party or open house early in the season
  • Invite your best customers to one-on-one lunches or dinners as a thank you
  • Choose a "customer of the week"and feature them on social media
  • Give a charitable donation in a valuable customer's nam
6.
Turn holiday customers into regular customers. You worked hard to get someone to come to your physical or online location, so find ways to stay in touch with them year round. Look for ways to collect their contact information, especially email addresses and social media handles. You can do that through offering small gifts or discounts when they make a purchase. Ask for permission to add their names to your email newsletter and request they follow you on social media, so you can connect with them in the New Year to let them know of future sales, special events, and new products or services.

Copyright, Rhonda Abrams, 2016

 Business Development Updates
 

Alyssa Sandovel reported they received 900 responses to the Great Road Survey, with 90 from Middlesex Community College.  The Consultant will start to break down the responses in the upcoming weeks.
 
The  Dash/Dinner program has been up and down. The Dash during lunch can vary each day. Sometimes we get 6 guests and other days we get none. The target is 12 guests. It was  suggested having the table at the  "Walk about" in December to educated folks about the availabe transportation.
 
Bedford is now identified on the Lexington/Concord maps on display at the National Park and other visitor centers and also the visitor's guide of Merrimack Valley.
 
Lexington and Arlington are thinking of doing "Zagster" rent a bike. But many felt it is quite expensive and there would be a conflict with the local business "Bike Source" on Rail Road Ave. No decisions have been made yet. Plus it is only for 18 years of age-and up. So the local youth could not participate. No one in attendance was in support of the plan.
 
Jeff Cohen brought up Great Rd business zoning initiative. They will use the information from the Great Rd market survey to help develop zoning amendments. A working group of principle stakeholders will be formed in the coming weeks, similar as the group assembled for the Comprehensive Plan. They did a tour with consultant team up and down Great Road last week.
 
The consultant asked great questions to working group. Member of group are: Rick Reed, Alyssa, from planning is Tony Fields and Catherine Perry, Jeff and Amy Lloyd. The consultant asked a lot of very good questions which the working group was thrilled. The consultants may meet with the Planning Board at their meeting on November 16, 2016.
 
Jeff also brought up the possible hotel on Crosby drive in Crosby Center. But Aspen is opposed to the present campus redevelopment plans, which involves extensive cutting of a mature stand of trees..
Aspen like the "green space" and hates to see it go. But Crosby Center folks hope they can come to some kind of solution.
 
 
What the Chamber did in October
How many of these events did you attend ? 


Goddard School Trunk or Treat

Board of Directors

Two New Members


CHAMBER CONNECTIONS 

 
 
_________________________________________________________________
CHAMBER CALENDAR

November 6
Flavors of Bedford
Doubletree Bedford Glen Hotel
4-6 PM

November 9
Special Town Meeting
Bedford High School 7:00 PM

November 10

Board of Directors
Town Center
7:30 AM

 November 30
Leadership Luncheon
Wow your way to Profit
 Speaker Lynn Thomas
Waxy O'Connors
94 HArtwell Rd
Lexington, MA
11:30-1:00 PM
Register Here

December 3
Tree Lighting & Walk

December 11

Suzanne & Co. Holiday House Tour



 
Welcome Our New Chamber Members

 Express Pizza
65 Loomis Street
Bedford, MA
781-275-3858

Barre 3
158 Great Road
Bedford, MA
Opening soon

 
2016 CHAMBER MEMBERS


AFC Urgent Care
Ametek
Atlantic Capitol
Atlas Commercial Real Estate
B& D Advertising Agency
Baldwin Insurance
Barre 3
Baudanza Electric
Bedford Acupuncture
Bedford Car Wash
Bedford Children's Center
Bedford Citizen
Bedford Farms
Bedford FAmily Connection
Bedford Florist
Bedford Funeral Home
Bedford Motel
Bedford Orthodontics
Bedford Periodontal and Dental Implant Care, LLC
Bedford Plaza
Bedford Research Foundation
Bedford VA Research Corp
Bernstein Development
Billerica Crossings
Brightview Concord River
Brookline Bank

Brown & Brown, P.C.
Brueggers Bagels
Caldwell Banker
Callahan's Karate Studio
Carlton-Willard Village
Carlton & Duran, CPAs
Chestnut Dental
Christine Pinney Marketing
Collegeapplicationessaycoach.
com
ComforCare Home Care
Conagen
CouponSurfer.com
Danielle Beck NP-C-LLC
Davidson's Law Office
Dianne Bridgeman, DDS
The Debbie Spencer Group KW Boston Northwest
Design 2 Order
Design 1 Kitchen & Bath
Doubletree Bedford Glen
DSA Publishing
Edward Jones Investments
Elite Freestyle Karate
Express Pizza
First Parish in Bedford
Formulatrix
F.W.  Webb Company
Fujifilm Microdiscs
Ge Infracstructure
Go Papaya
Gordon Law Services
Great Road Gallery & Framing
Hanscom Federal Credit Union
Harold Nichols Insurance
Heritage at Bedford Springs
Holi Indian Restaurant
Inside Outside Staging
inConcert Web Solutions
Jamba Juice
JRM Antiques
Kammerwerke
Kimberly Bee Design
Law Offices of Renee Lazar
Law Office of Ken Gordon
Leary Auto
Learning Express Toys & Play
Lexington Symphony
Lincoln Liquors
Live Life Well
Mead Trees
Metller Toledo
Middlesex Savings Bank
MITRE
New England Nurseries
North Road Chiropractic
Organix Spa & Salon
Patriot Pediatrics
Peter Quin Insurance Agency
Primrose School
Prince St Cafe & Bakery
Pro Nails
OrganizingWorks
Quality Database Design
Quinstance
Red Heat Tavern
Richard A. Egan Insurance Agency 
Right at Home 
Salem Five
Salon Oz
Salon Reyna
ServPro of Bedford/Lexington
Slak Chiropractic
St. Michael's Parish Center
Stories with a Heart
Suzanne & Co.
The Goddard School
The Higgins Group
The Place for Words College Application Essay Coach
The Real School of Music
The Tutor Doctor
The Well Effect
UPS Store
uVisualize
Waxy's O'Connors

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