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Databranch Monthly Tech Talk
IT Solutions for the Workplace
November | 2021
How To Effectively Apply Technology to Your Business Infrastructure
Technology can help your business to become significantly more efficient, engaging, and highly successful in your industry. Implementing the right technology can greatly help transform business infrastructure.

Here are 8 of the most common and ground-breaking technologies that can help your company succeed today.


Use Of Mobile Apps
You can improve your business’s overall reputation and seek higher brand recognition by introducing a mobile app with your business logo. Keeping your products, services, and customer support at your client's fingertips wherever they are and depending on the complexity of your business, it can be surprisingly affordable.

Business Operation Automation
Not only can this greatly improve efficiency and reduce costs; the use of automation technology helps free up resources that can be re-directed to higher revenue-generating tasks that in turn, increase customer satisfaction.

Use Of Artificial Intelligence
This modern technology can exhibit a human-like behavior. For example, when your customers visit your website, they can benefit from communicating with a Chatbot. Chatbots are a form of artificial intelligence that informs your customers with and answers their queries by using existing data. AI can also enable your business to better use the large sets of raw data acquired from your customers behaviors. By analyzing and setting trend patterns, your business can ensure more effective decisions.

Virtual Reality (VR)
You can use VR to form virtual environments and settings to understand concepts and ideas better. You can use it to design and showcase your latest products. You can view a 3D model of a product before you actually manufacture it. Allowing you to make any necessary changes before you begin production by using VR models and testing.

Cloud Computing Infrastructure
Cloud computing can help your business reduce IT infrastructure costs by providing a virtual resource space for your operations. Using a combination of hardware and software by hosting your data on virtual platforms you can create a highly scalable infrastructure ready to grow (or shrink) as your business needs change.

Hybrid Workplaces
Hybrid workplaces are a modern solution to the complex problem of social distancing. Offering employees to work remotely can help to lower business costs. In addition, hybrid workplaces allow employees to work with more flexible hours, which boosts productivity. This allows for business expansion in terms of operations and employee base without substantial costs and investments of traditional offices.

Project Management Tools
These tools allow remote access, multiple project management, progress-tracking, and much more. Your teams can use such tools to meet deadlines, track their progress and ensure effective project management.

Time-Tracking Tools
Time-tracking tools greatly complement project management tools as they help keep track of the time spent on each individual task on a project. This helps your team perform tasks within the given time-frames for increased productivity. This will also help identify tasks that are potential time wasters or require more careful planning.

Social Media Platforms For Marketing
Using social media platforms to market your products, services, business, and brand is one of the principal uses of technology today. Utilizing several social media platforms in tandem allows you to reach a larger audience worldwide and boosts your brand recognition and sales. Plus, it also helps you identify the potential market gaps that you may be able to fulfill.
The University That Was Hit by a Cybersecurity Attack (and the 6 Cybersecurity Vulnerabilities You Need to Ensure Your Business Doesn’t Have)

Cybercriminals can take advantage of various vulnerabilities in your company. Patching them up is crucial to protecting your reputation.

Taking your cybersecurity seriously is essential regardless of your organization. Otherwise, criminals can easily halt your operations. 

Take the University of Sunderland as an example. 

At first, it seemed like they had a standard IT issue that they would quickly resolve but they soon realized that they were a victim of a cyber attack. 

As a result, the university had to cancel all its online classes. Its employees also had trouble accessing emails. Their telephone lines and website also went down.

It was a significant setback, as the university couldn’t resume its activities. 

This proves that even academic institutions have vulnerabilities in their cybersecurity systems, leaving them open to attacks. 

Your business might have similar vulnerabilities. 

But the main difference is instead of just disruptions to your operations, such attacks and loss of access to emails can cost you thousands of dollars and entail legal ramifications.

Therefore, you need to check for weaknesses in your solutions regularly and this article will share what you should look out for.


The Six Vulnerabilities

Vulnerability #1 - Lack of Endpoint Defenses

Many enterprises fail to set up endpoint defense mechanisms such as antivirus tools. This means their organization is more susceptible to cyber attacks, allowing targets to easily access their servers. 

Another problem is inadequate endpoint defenses. Several factors can turn them into vulnerabilities, including the use of signature-based antivirus platforms. They’re no longer efficient since many tech-savvy criminals can quickly bypass them. 

Additionally, many programs don’t monitor unexpected or unusual behavior. They may also be unable to investigate or respond to endpoints, especially on larger scales.

The best way to address these issues is to invest in cutting-edge endpoint defense tools that involve next-generation antivirus, response, and behavioral analysis capabilities. They provide a comprehensive evaluation of malicious actions and flexible prevention options.

If you’re operating a traditional antivirus platform, consider upgrading it to a version with in-depth behavioral inspections. You could also use detailed compromise indicators, forensic details, and real-time response functionality.


Vulnerability #2 - Poor Account Privilege Control

Limiting the access privileges of your software users is the tenet of controlling vulnerabilities. The less information they can access, the less harm they can do if they have a compromised account. 

The problem comes if your company doesn’t control your user account access, enabling practically any user to have administrator-level privileges. It gets even worse if your configuration allows unprivileged members to set up admin-level accounts.

Therefore, you should grant access only to those team members who can’t carry out their duties without the access. 

You also need to ensure new accounts don’t have administrator-level access. This helps prevent less-privileged users from creating additional privileged accounts.

Vulnerability #3 - Compromised Or Weak Credentials
Your password and username may be the most widely used access credential and cyber criminals can easily compromise them, exposing your user credentials.

This usually happens when an unsuspecting team member falls victim to phishing and enters their login information on a fake website and with compromised credentials, an intruder gains insider access. 

Even though analyzing and monitoring can help identify malicious activity, these credentials can bypass security and impede detection. The consequences vary, depending on the access they provide. 

For example, privileged credentials offer administrative access to systems and devices, posing a higher risk than consumer accounts. 

Keep in mind that humans aren’t the only ones who own credentials. 

Security tools, network devices, and servers generally have passwords to enable communication and integration between devices. Intruders can utilize them to activate movements throughout your enterprise both horizontally and vertically - their access is almost unlimited. 

To avoid this scenario, you should implement stringent password controls. Another great idea is to include longer and complex passwords, as well as frequent changes. Combining these principles is another effective method to prevent compromised credentials.

Vulnerability #4 - Lack of Network Segmentation

Cybercriminals can target inadequate network monitoring and segmentation to obtain full access to your system. This is a huge vulnerability as it enables attackers to maintain their access longer. 

One of the leading causes of this weakness is the failure to develop subnet monitoring or outbound activity control. 

Overcoming this obstacle in a large company can be challenging if hundreds of systems send outbound traffic and communicate with each other. Nevertheless, solving the problem is a must. 

To do that, you should primarily focus on controlling your network access in systems within your subnets and building robust detection strategies for lateral movements. Plus, make sure to pinpoint strange DNS lookups, behavioral traffic trends, and system-to-system communication. 

Also, microsegmentation, firewalls, and proxies can help create restrictive policies for system communications and traffic. 

Vulnerability #5 - Misconfiguration

Misconfiguration refers to errors in your system configuration. For instance, enabled setup pages and default usernames or passwords can result in breaches. 

If you don’t disable setup or application server configuration, hackers can recognize hidden vulnerabilities, giving them extra information. It’s because misconfigured apps and devices are an easy gateway for cyber criminals to exploit. 

To prevent this, establish systems and procedures to tighten the configuration process and employ automation whenever possible. Monitoring device and application settings and comparing them to the best practices also reveal potential threats across the network.

Vulnerability #6 - Ransomware

Ransomware is cyber extortion that prevents users from accessing their data until the attacker receives a ransom. They instruct the victim to pay a certain fee to obtain their decryption key. The costs can reach thousands of dollars, but many criminals also opt for Bitcoin payments. 

Making sure your system is ready to address a ransomware issue is integral to protecting your data. To do that, keep your system up to date with the latest security standards as it reduces the number of vulnerabilities. Another recommended defense mechanism is to stick to trusted software providers only. 

Neutralize Threats For Peace Of Mind

Successfully running a company with poor cybersecurity measures is virtually impossible. The risk of losing precious data and reputation is just too high. 

To ensure your organization isn’t a sitting duck for cyber attackers, you must implement reliable defense strategies. 

If you would like to review your organization's security measures and ensure you are taking appropriate precautions please give us a call at 716-373-4467 x 15 or click here to request more information.

Article used with permission from The Technology Press.
Technology Trivia

What iconic Doctor Who alien race is celebrated on December 21?
 
The first person to email us at info@databranch.com and give a correct answer gets a $25 Amazon Gift Card!


NEED A LAUGH?

What is an astronaut's favorite place on a computer?


The space bar

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