Cheers to New Riff!

 I've been excited for this release to hit stores since we selected it in August. It marks a new chapter in the OHLQ single barrel selection process, one in which we began including Ohio bourbon lovers and store employees. It's been my favorite addition to date, and Steph from Wagner's IGA and Derek (our magazine launch grand prize winner) added a great perspective to this selection (below).

You can grab Steph's pick at the Wagner's IGA Markets in Minster and New Bremen. Derek's pick can be found at Chateau Wine & Spirits and Hyde Park Wine & Spirits. Once you try them for yourself, I think you'll agree with me that they chose great barrels for Ohio.

We also have four more barrels we'll be releasing on Nov. 8 across the state that are equally as good. Details on the locations and barrels are below. Co-founder Ken Lewis will be at Chateau Wine & Spirits and co-founder Jay Erisman will be at Hyde Park Wine & Spirits to sign bottles.

Surprise cases will also show up the day of the release. You can find the locations on OHLQ.com that day.

Be sure to pick up the newly printed Fall issue of Forty-Two+ . The Golden Barrel Program is back, where one lucky consumer will get to join us on an upcoming barrel selection. Don't forget to also 'like' our Facebook page for these announcements and more.

Enjoy this special release and all products responsibly.

Cheers!
Jim Canepa
Superintendent
Where to get it...
Agencies listed in alphabetical order by city.
Lake's Beverage
3963 S. Main St., Akron 
96 Bottles, Barrel 15-4569
 
Kroger   
1006 Washington Blvd., Belpre  
72 Bottles, Barrel 15-3199
 
Giant Eagle         
6867 E Broad St., Columbus        
66 Bottles, Barrel 15-3199
 
Hyde Park Wine & Spirits              
2719 Madison Rd., Cincinnati     
90 Bottles, Barrel 15-4505
 
Fine Wine & True Spirits
6080 Wilmington Pike, Dayton   
66 Bottles, Barrel 15-3199
 
Chateau Wine & Spirits   
6665 Sawmill Rd., Dublin
96 Bottles, Barrel 15-4505
Pauken Wine & Liquor   
221 Golden Gate Shopping Center, Maumee       
96 Bottles, Barrel 15-4569
 
Wagner's IGA Market      
257 E. Fourth St., Minster            
48 Bottles, Barrel 15-4433
 
Wagner's IGA Market  
444 S. Washington St., New Bremen       
48 Bottles, Barrel 15-4433
 
Giant Eagle         
48 Vienna Ave., Niles     
102 Bottles, Barrel 15-4420
 
Giant Eagle         
34310 Aurora Rd., Solon              
120 Bottles, Barrel 15-4506
 
The Fine Wine & Tobacco            
26179 Detroit Rd., Westlake       
102 Bottles, Barrel 15-4420
About New Riff

New Riff founders Ken Lewis and Jay Erisman have decades of experience in the spirits industry, specifically on the retail side of the business. Ken founded The Party Source—the largest independent retail shop in Kentucky. Jay was his spirits buyer—the man responsible for doing things like bottling single casks of Pappy back in the day. In 2014, eager to take the next step in their careers, Ken decided to sell his store to his employees and build a brand new distillery in the parking lot. From day one, the vision has been to make quality whiskey. Jay and Ken, while two of the most knowledgeable people on the retail side of the spirits business, had in fact never made whiskey before. So, they hired Larry Ebersold and Brian Sprance to dial it in. Larry was the former master distiller at Seagram's, known today as LDI and the source of the vast majority of "craft" whiskey on the market. Brian was a longtime brewing manager at Boston Beer Company. Together, these two guys have as much experience fermenting and distilling at the highest level as nearly anyone on the planet.

The result is a crack team of experts start to finish—production on through to marketing and sales—all with a palate for the good stuff. Their commitment to excellence goes well beyond hiring the best in the business. They have a few uncompromising values when it comes to their whiskey. It will always be non-chill filtered, and every drop is bottled-in-bond in accordance with the oldest and highest quality standard in American whiskey (unless it's a single cask at full proof). Their first release came in the fall of 2018 when the youngest barrels were aged up to the minimum 4-year-old requirement to be bottled-in-bond. By March of 2019, they won Double Gold at the San Francisco World Spirits competition for all five of their entrants—the bourbon, rye, single barrel bourbon, and two fabulous gins. It is the most impressive haul by a new distillery we have ever seen.
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