(SILVER SPRING, Md.) – May 26, 2022 - TV One is proud to celebrate that the Telly Awards announced One Solution, an Urban One company, is the winner of five awards in its 43rd annual competition. One Solution earned three Silver Telly Awards for Branded Content Campaigns in the Influencer & Celebrity category. Additionally, two Bronze Telly Awards were received in the Commercial category. The Telly Awards honors the best work created within television and video across all screens.
“One Solution’s hard work, out-of-the-box creativity and unwavering dedication to the Black community continues to result in strong, award-winning work that is authentic, culturally relevant, relatable and resonates with consumers, brands, and the entire trade industry,” said Jeff Meza, SVP and Head of Integrated Marketing & Strategic Partnerships. “We could not do this without the support of our colleagues across divisions and I’m immensely proud of what we’ve accomplished.” This year’s Telly accumulation brings One Solution’s total of industry-recognized honors to 38, including REGGIE, Webby, Cynopsis Model-D, Digiday, Faxies and AdColor awards.
One Solution is known for developing brand-building solutions that drive results by tapping into consumers from a cultural perspective rooted in heritage and ethnic influences. The Urban One company continues to spread its footprint through creative, authentic, experiential storytelling.
The complete list of award wins includes:
SILVER TELLY WINNERS: Branded Content Campaign (Influencer & Celebrity)
To help shift misconception about the lack of quality brands, trends, and styles at T.J. Maxx with multicultural millennials - One Solution tapped influential fashion and style social media personalities Karleen Roy (TVG) and Claire Sulmers (The Fashion Bomb) to participate in a MaxxSwap – requiring the fashionistas to survey items from T.J. Maxx and select looks that mirrored their style and personality. The swap was captured in a fun Tik-Tok style format showcasing the brands trendy styles and quality items on style savvy women – shifting the perception of T.J. Maxx
Safety icon OnStar partnered with One Solution on No Worries, an engaging, light-hearted yet informative branded piece positioning the benefits of the all-new OnStar Guardian app. Featuring prominent Urban One in-house talent, Erica Campbell, and her mother, Ms. Honey, No Worries emphasized how the OnStar Guardian app offers the assurance of safety by enabling family members to remain adventurous no matter how old they are. The robust campaign included custom content, editorial write-arounds, and social amplification across the MadameNoire and HelloBeautiful social handles.
The Urban One digital, social, television and national radio platforms, as well as influencer relationships, were leveraged to amplify AT&T’s Dream in Black initiative during the storied Historically Black College and University (HBCU) Homecoming season. The campaign inspired consumers to be the change agents their ancestors dreamed of. Celebrities and HBCU alumni, supporters, Charlamagne tha God, Romeo Miller and Reginae Carter hosted the series which profiled current HBCU students and graduates.
BRONZE TELLY WINNERS: Branded Content Campaign (Commercials)
To help raise awareness of Nissan’s “Thrilling Performance and Capability” vehicles during the holiday season, One Solutions promoted the brand’s digital car-buying platform, Nissan@Home, by creating a cheerful three-part holiday-themed branded video – “The Thrill of the Holiday”. The short series illustrated the excitement of purchasing and gifting a Nissan vehicle with ease and comfort from home via the Nissan@home website. By featuring a fictional family preparing for the holiday season, the Nissan@Home platform was prominently positioned and discussed throughout the content as a convenient source for purchasing a Nissan vehicle as a gift for a loved one. The content also highlighted Nissan’s exhilarating performance and capability functions.
For GMC’s “Build it Today”, One Solution profiled two unique creators and artisans in the Black community—artists and woodworkers. Using their craft as a starting point for a discussion on the benefits of acting on ideas quickly and taking their creativity by the horns, the series explored how each of the creators is inspired by their community and city. In addition to creating as a reaction to their surroundings, they were also looking to make an impact with their work. The opportunity afforded One Solution an alignment on the attributes of their work—clever, innovative design, clean lines and premium finishings—to the attributes of GMC vehicles in terms of design, artistry, and an all-around premium approach.
About the Telly Awards
The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflects and celebrates this exciting new era of the moving image on and offline.
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on the behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavor.
About One Solution
One Solution is the award-winning, cross-platform integrated marketing, strategic partnerships, and branded content arm of Urban One – combining the Company’s audio, television and digital platforms with social media and live events to reach and engage with urban consumers. Launched in 2008, One Solution enables top-tier advertisers to build meaningful connections to Black Americans – a demographic projected to have $1.54 trillion in buying power, according to Nielsen – by utilizing the dynamics of Urban One’s media properties. These include 61 owned and/or operated local radio stations across key urban markets in the U.S.; syndicated, national radio programming, through a controlling interest in Reach Media, Inc. (blackamericaweb.com); iOne Digital (ionedigital.com), the #1 digital portfolio for Black people, operating a number of branded sites including Cassius (men), MadameNoire and HelloBeautiful (women), NewsOne (news), Bossip (entertainment), GlobalGrind (Millennials) and social networking website BlackPlanet; CLEO TV (mycleo.tv) a lifestyle and entertainment network targeting Millennial and Gen X women of color offering short-form and long-form content including cooking, home design, movies, docu-series, sitcoms and more; and TV One, LLC (tvone.tv), a cable/satellite network programmer, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers.