Oregon Tour & Travel Alliance

Message from Your President

Happy almost end-of-the-summer season.  I hope you have fared well through the numerous challenges that we have all shared this year!

This past month the Board held their annual retreat where we spent time discussing the vision and goals for OTTA in the year ahead.  Our priorities continue to be providing quality education and networking opportunities for our members while maintaining a focus as a leader in packaged travel.  Please look for a survey in the coming months that asks about what you value from OTTA so we may better frame our programming and efforts to serve you. 

Our Fall general membership meeting will be held on October 24, 2022 at the beautiful Ashland Hills Hotels & Suites.  We appreciate their graciousness in rescheduling our event (the third time’s a charm, right?). This meeting will be centered on itinerary building as our last new itinerary build was pre-COVID.  This meeting will be in-person only as a majority of the day will be workshopping. Formal meeting sign-ups will come out right after Labor Day.  We are looking at approximately 8:30am-2:00pm for the meeting and there will be a welcome FAM tour and social on Sunday evening beginning around 5:00pm.

The Ashland Hills Hotel & Suite is offering OTTA a special rate of $99 for a Queen-Queen or Premium King guest room reservations may be made by calling the hotel directly at 541-482-8310 or 855-482-8310.  Please be sure to reference the Oregon Tour and Travel Alliance.  Cut-off date for reservations is September 23rd.

You may also book online at https://www.reseze.net/servlet/WebresResDesk?hotelid=1512.  Enter your date of stay and number of nights, then enter GROUP ID #359439.

I hope to see you there!  

Tammy Thompson

OTTA President

Hotelco, LLC

Are You Willing to Serve?

A great way to enhance your membership is to participate on a committee or join our Board of Directors. Board terms are for two years and we meet one time a month, typically via Zoom, to discuss our programs and goals as well as share updates about what is going on around the state. This is a great opportunity for you to expand your tourism knowledge and network within Oregon. If you have any questions, please feel free to reach out to anyone on the Board

Northwest USA Spotlight

As you may recall, this past April, Kristen Dollarhide represented OTTA at the Northwest USA Spotlight in Rapid City, South Dakota. Spotlight focuses on lesser-known locations and is more of a one-on-one show with tour operators who are truly interested in the Northwest.  

Tish Losure of Western Pleasure Tours is the organizer of this event and will be looking for 2024 destinations in the coming months (2023 Spotlight will be April 16-18 in Missoula, MT). If you think your region might be interested in hosting this event, please contact Tish at info@westernpleasuretours.com. Albany and Pendleton have both been hosts for Spotlight in the past and I think it would be great for an Oregon destination to be in the rotation again soon.

Welcome New OTTA Members!

Embrace Oregon Tours, Sherry Parker

Get Out of Town Tours, Darcie Hildreth

Holiday Inn Wilsonville, Beth Price

Oregon City Heritage Coordinating Committee, Marge and Rolla Harding

Redmond Municipal Airport, Erinn Shaw

Soul Community Planet Hotels/Salishan, Jenna Wheatley

Let's Get the Word Out!

Members have a great opportunity to take advantage of OTTA’s social media platform and our newsletter. Promote your events, share your press releases, send a great picture. For social media, send to Amy Bailey abailey@themillcasino.com For the newsletter, send to Chris Chester chester.chris@yahoo.com  We’d love to share your posts and your news.

Gift Basket Donations

OTTA is putting together a raffle basket for the Fall Meeting. If you can donate something from your region or attraction, please contact Chris Chester, at chester.chris@yahoo.com and she will let the committee know. Your donation means a lot to our organization and is greatly appreciated. You can bring your item with you prior to the meeting and we will assemble it. THANK YOU!!

Member Profile: Josie Ratnayake,

Travel Portland

In November 2017, I began my career at Travel Portland as a Partner Services Manager. A few months ago, I applied for the Tourism Manager position and was thrilled when I was offered the position. I now oversee the domestic travel trade segment and will assist in managing projects for the international affairs team. Prior to that I worked at the Nines Hotel as the Concierge Manager. My background also includes working at Henry V Events as an Event and Meeting Planner.

One of my first jobs out of college was working for Ambassadair / Grueninger Tours, a travel company based in Indianapolis, Indiana. As a Travel Director, I escorted groups ranging in size from 10 to 250 passengers on domestic and international trips. Group tours hold a very special place in my heart 😊 

In my spare time, I love dining out at Portland's eclectic food and beverage scene, exploring Portland's endless natural beauty at outdoor spaces like Forest Park, and traveling throughout Oregon visiting its extraordinary sites and attractions.

Travel Portland is a private not for profit Destination Marketing and Management Organization. Our mission is to generate travel demand that drives economic impact for Portland.   

Travel Portland is looking forward to more in-person partner programming this year. We have a networking event scheduled for Thursday, Sept. 8 from 3 p.m. – 4:30 p.m. at Coopers Hall in Southeast Portland. Visit this link for more details and to RSVP

Also save the date for Travel Portland's Partner Summit on Wednesday, Oct. 26 from 11:30 a.m. – 5 p.m. The half-day conference will feature workshops focusing on topics related to equity, diversity and inclusion (EDI), marketing and business development.

While working at Travel Portland, I’ve attended a few of the networking events that took place in Portland. Despite going to those events at Portland Center Stage and Hotel Rose, I’m relatively new to OTTA and look forward to connecting with its members at the upcoming general meeting in Ashland this October. 

At the beginning of the pandemic, Chanel Sheragy who works on our Convention Sales team, became the Travel Portland liaison for OTTA. Chanel has recently been promoted to the National Account Director and has returned to work full time on the Convention Sales Team. When I was hired as the Tourism Manager, she introduced me to Tammy and Stephanie. Moving forward, I will be the new Travel Portland liaison for OTTA and am excited to deepen my knowledge of OTTA.   

OTTA has benefited Travel Portland by advocating for domestic travel trade and creating itineraries that include the Portland region. 

Although I’ve had very little experience thus far, I can say that I always look forward to OTTA’s raffle during the Governor’s Conference on Tourism. 

Portland’s tourism numbers have yet to return to pre-pandemic levels. Our destination hasn’t recovered as quickly as comparable cities. Overall, urban destinations have been slower to see the return of visitors in comparison to rural destinations; however, there are many factors in which why Portland’s recovery isn’t moving as swiftly as others. Thankfully, we’re doing much better than 2020 and 2021 and consumer sentiment regarding Portland is really looking positive. We’re definitely moving in the right direction.


Travel Portland is committed to four priorities in our strategic plan which include the following: 1) equity, diversity and inclusion (EDI); 2) drive leisure room nights; 3) support convention sales strategy; 4) destination reputation. 

As part of the destination reputation priority, Travel Portland strategically invested in large-scale events that returned to Portland this summer such as the Portland Rose Festival, Waterfront Blues Festival, and Portland Pride to name a few. These types of events and activations help to create vibrancy in the destination which in turn enhances our reputation as a travel destination and creates travel demand. 

Also within that priority, we’ve developed a visitor-facing strategy to support visitors’ pre-arrival planning and on-the-ground experiences. As part of our strategy, we’re working toward opening a Visitor Center by summer of 2023 to serve visitors where visitors are. 

As we continue working on these our four priorities, we remain optimistic for Portland’s future. This is where we are now, and we will continue to stay informed and advocate for our destination.  

News Around the State

EXPLORE UMATILLA COUNTY...Choose Your Adventure 


Our vast county starts at the Columbia River and winds its way through rich agriculture-laden fields, proud small towns, and finishes up in the beauty of the Blue Mountains. This unique landscaping gives the visitor a rich experience in many outdoor adventures from hiking parts of the Oregon Trail & Lewis and Clark Trail, snow sports, cycling, fishing, hunting, and boating just to mention a few. We offer up a plethora of one-of-a-kind experiences. We can delight your taste buds with artisanal libations & culinary masterpieces grown and produced right here. And we can share our living history of the many generations and cultures that are woven together through grit and determination. Check out the CHOOSE YOUR ADVENTURE page for experiences throughout Umatilla County. Be sure to share your adventures with us on social media. #exploreumatillacounty.

Order Your Guide to Oregon Indian Country

Last week, we announced the release of the Travel Guide to Oregon Indian Country. This publication and related web content is a product of yearlong collaboration with all nine of Oregon’s federally recognized tribes and was driven by the editorial vision of a tribal subcommittee. The guide offers resources and inspiration for visiting tribal regions to help boost the impact on tribal economies. It includes ways to respect the land, history, and cultures Indigenous people have occupied since time immemorial.

  • Place bulk orders for the guide here
  • Place individual guide orders here

Interested in additional content? Visit the new Tribal Nations page. 

Oregon’s Most Off-the-Grid Road Trips - Travel Oregon

Calendar of Events

Around the State


Saturdays 2022: Get Wild in Pendleton Visit Pendleton Oregon - Rich Traditions, Fine Craftsmanship (travelpendleton.com)

September 11-12 - ORLA Hospitality Conference

October 3-4 -Oregon Tourism Commission Meeting

October 5-7 - Oregon Main Street Conference

October 11-12 - The People’s Coast Summit

October 27-29, 2022: Oregon Outdoor Recreation Summit and Trails Summit | Oregon Trails Coalition


OTTA Calendar


October 23 - FAM Tour - 5:00 - 7:00 pm

October 24 – Fall Meeting in Ashland – 8:30 am – 2:00 pm

Oregon Tour & Travel Alliance