October 2018 Newsletter
Our New Chapter President

Please Welcome our 
2018/19 Chapter Board Members 

Board Members

Top Left:  President, Wendy Glaister;  Top Right:  President-Elect, Jamie Stringham; 
Bottom Left: Professional Development Director, Martha Smith; 
Bottom Right:  Finance Director, Kara Maas

Top Left:  Director at Large, Barbara Jacobs;  Top Right:  Membership Director, Edward Amrhein; 
Bottom Left: Communications Director, Angela Britt; 
Bottom Right:  Student Representative to the Board, Cori Bradbury
An Opportunity To Help Others  

Veteran's Village is also in need of items for the apartment units. 
Please view the list, and let us know if you have a source 
that may be willing to help!

Click Here to View List: 


Las Vegas Area Events:

LightShow West Trade Show & Conference  

Wednesday/Thursday, October 17-18, 2018 (10/17-18, 2018)
At the Las Vegas Convention Center on Paradise Rd,

LightShow West is the largest and longest-running conference and trade show created for the West's architectural and commercial lighting community. The award-winning event features 160+ leading manufacturers of lighting, technology and controls, thought-provoking seminars, and plenty of networking. It's the place to learn the latest lighting trends and earn IDCEC, AIA, BOMI, USGBC, NCQLP and LA CES credits. Exhibit hall access is free to qualified attendees who register before the show. 

Enjoy complimentary registration, and a discount for the educational conference for ASID Members, by using: LSWASID18 - provides $100 off any conference package.

ASID California Central / Nevada Chapter Industry Partner Member


Sacramento Area Events:

NKBA California Capitol Chapter Event

Jan Neiges will share a selling strategy that can reduce the time it takes to convert a lead into a client.  She will share qualifying questions and provide hand-outs of documents she uses with her clients. Jan will also teach you how to earn a design fee before putting pencil to paper.

Objectives of this Presentation:
Qualify potential clients
Gain an edge over your competition
Maximize your time
How to use existing tools to close more sales
First impression tips/guidelines

Jan Neiges, an NKBA Certified Award Winning Kitchen Designer and Past President with the Rocky Mountain Chapter of NKBA is a frequent guest lecturer at colleges, home shows and at the Kitchen & Bath Industry Show.
Jan has her own kitchen and bath design firm in Denver, Colorado.  Jan has been committed to helping her colleagues learn how to market themselves by not focusing on the selling product.  In utilizing her 34 years of sales experience and 18 years as a Kitchen & Bath Designer, Jan has developed a process specific to Kitchen/Bath designers that has been proven to shorten the lead to sale cycle, improve the closing ratio while also earning design fees before designing.

Host Company:

Non-NKBA Member Cost = $40
This is an NKBA CA Capital Chapter Event.
This presentation qualifies for 0.1 CEU.


Playing With Fire:  Shou Sugi Ban

Expand your palette with this Japanese technique of charring wood surfaces.

By Alyssa Ford

Fire is elemental, universal, unmediated. It destroys, purifies and preserves. And it produces shou sugi ban, the Japanese technique for charring wood that Architect magazine, Dwell and even The Wall Street Journal have touted lately. After a streak of devastating fires in Kyoto, Japan, in the 1700s, designers there discovered that houses constructed of charred cypress beams were more fire-retardant - like a blackened campfire that refuses to reignite.
Shou sugi ban has revealed even more perks, such as naturally repelling bugs and resisting rot. The treatment is eco-friendly and UV-ray resistant - and it produces stunning, earthy color.
Co-founders Bill Hilgendorf and Jason Horvath of Uhuru Design   in Brooklyn, New York, started charring their minimalist furniture designs five years ago, partly to avoid using toxic sealants and stains. What really sold them was the look, and now Uhuru offers the finish on almost every item. "We love dark, moody, black-colored wood, so it's perfect for us," Horvath says.
Traditionalists stand Japanese cypress planks in an upright funnel and allow flames to brush upward, the result appearing matte, raw and earthy. Uhuru designers sub in western red cedar, go at it with a blowtorch, and scrape away the soot to reveal a paper-smooth surface with an ornate wood grain and subtle sheen.
Hilgendorf recently torched 1,500 square feet of reclaimed western red cedar for his cabin in upstate New York and came away amazed. "It leaves a finish unlike any other," he says. "It can change color from black to silver, depending on light, and there is an iridescent quality when the sun hits the char."

Article Reprinted with permission from the  Sherwin - Williams  Company, Stir Magazine

SCALEX is Heading to California

On October 12th, 2018
9:00 AM - 4:30 PM

Woodbury University
7500 N Glenoaks Blvd Burbank, CA 91504

Get a leg up on the competition and leverage your professional development by attending SCALEX. Developed as a local version of SCALE: The ASID National Student Summit, SCALEX is a full day event, designed to bring innovative topics and discussions from renowned speakers directly to you.
SCALEX is an opportunity to hear from experts on topics that expand on what you're currently learning in the classroom. With real-life scenarios and expert-led panels, SCALEX will prepare you for a career in design.
SCALEX is for interior design students and educators who believe in the impact of design to transform lives. By attending SCALEX, students will be prepared to take on their first professional role.

What is Find a Pro?
Find a Pro connects you, the designer, with client prospects in a sleek, updated interface that highlights your design strengths and experience.

How can I get a Find a Pro listing?
Any ASID member paying the full dues amount for the categories of Professional, Allied, Advance to Allied, Architect, Associate, and Educator in good standing can activate a basic listing. Retired and inactive members are not eligible. 
A basic listing includes your name, company name, phone number and e-mail address, service areas, project types, and a short description of your business. 

I can't find my listing.
You need to opt-in to allow your information on the ASID website. To activate your Find a Pro listing, login to your ASID member  dashboard. Select 'Update Find a Pro Information' to access your Find a Pro account. Form the referral main menu, select 'Opt-in/Opt-out' and follow the instructions on the page.

Why are some features grayed out in my Find a Pro main menu?
Grayed out features - such the ability to add images, service areas, and awards - are only available for Enhanced Profiles. You can purchase an Enhanced Profile subscription by logging in to asid.org and selecting the 'Update Find a Pro Information' on the Member Home page. At the bottom of the 'Referral Main Menu' is an option to update your profile.

Why do I need an Enhanced Profile?

You can maximize your exposure to the public by  upgrading your Find a Pro listing with an Enhanced Profile subscription. Enhanced Profiles appear above all basic listings during searches and feature a profile photo. You will be able to add image galleries, service areas, and awards to increase your exposure. ASID Chapter Admins and design industry businesses frequently refer the public to Find A Pro when someone is looking for an interior designer. Make your listing stand out among the rest!

How do I get an Enhanced Profile?

An Enhanced Profile is $200 for a 12 month subscription. Subscriptions to the Find a Pro - Enhanced Profile cannot be billed in installments and will not renew automatically. This is billed separately from membership dues.

Help! I have more questions.

No problem! That's what we're here for. To reach a dedicated Find a Pro specialist, email  findapro@asid.org or call 202.546.3480 and select option 6.

ASID California Central Nevada Chapter | (702) 678-6797 | cacnv.asid.org