Greetings!

Hard to believe we are in the final quarter of the year; we have all missed so much of 2020. Like all of you, I am praying 2021 brings positive changes.

October is Breast Cancer Awareness month and as my grandmother, sister, sister-in-law and several friends have been afflicted with this disease I feel I must call attention to the need for an annual mammogram. If you haven't had one in a year, schedule one now. Please.

Most of us are wearing a mask either full-time, or as required by whatever business we are entering, or as requested by friends or family. I have no intention of making a political statement but do want to point out that lipstick and mask wearing are not very compatible. Since we are rarely wearing lipstick, and half our face is covered by the mask, the eyes become even more important. See my article below on making the most of your eyes.

My consultation services are available either in person or on Zoom. My studio has always been a clean environment with plenty of sanitizing going on. My in-studio consultations are one on one and I will wear a mask if requested. (You can't wear a mask if we are doing Color Identity but can wear a mask for the Personal Style consultation, if you prefer.)

After this lengthy period of sequestering and solitude, we are all looking forward to getting out and about. Now is the perfect time to think about how you will present yourself to others as you prepare to get back to normal activities. What does your image say about you these days?

Stay well. Stay healthy. Take care of yourself in whatever way feels most comfortable for you. Call me if I can help you look and feel better.
Christine

Making Eyes!
Now is the time to focus on your eyes. When wearing a mask, your eyes are all that is visible and they become even more important as a non-verbal communication tool. Your beautiful smile may not be front and center, but your eyes can speak volumes.

Start with the eyebrows. The eyebrows frame the eyes and every beautiful picture deserves a beautiful frame. There are primarily three products you can use to add definition to your brows: gel, powder or pencil.

I prefer the gel products because they generally look more natural. Apply a brow gel with a stiff bristled angled brush to achieve a natural look.
Brow powders work best if you need just a little bit of defining. If you are trying to create an entire brow with powder, it can be difficult to create a smooth shape.

Pencils are my least favorite as I think they look the most obvious when applied. But some women are most comfortable with a pencil applicator and they do just fine. 

Next is eye liner. Applying the eye liner first and then adding shadows makes the liner a little less obvious. Its a more subtle look that many women prefer. If you want your eye liner to be a little more dramatic, apply shadows first and then apply the liner over the shadows.

The purpose of eye liner is to define the lash line and accentuate the shape of the eyes. To apply eye liner, start at the outer corner of the eye, right at the lash line. Gently move in towards the nose, keeping the liner right at the lash line. Depending on the shape of your eyes, you may want to take the liner all the way to the inner corner of your eyes, or stop about halfway in. Using a Q-Tip, gently swipe the tip over the liner to blend for a more natural look. If you want more drama, don't blend.

Start with a lighter colored shadow (I like to use pale pinks and pale peaches) to use as a highlighter. Apply the highlighter shadow over the entire small lid area. (The small lid is the area directly over your eyeball.) Be careful of applying highlighter to the orbital bone area as it can make that area (the area directly under the eyebrow) more prominent.

Next, apply a shadow for contouring. The darker the contour shadow, the more dramatic your eyes will look. I like to use soft taupes or grays, or for more drama a deep plum or olive. Have fun with your eyeshadow choices!

Using a stiffer contouring brush, apply the darker color to the outer third of the eyelid only. Start at the lash line and work up towards the orbital bone. Blend with a blending brush, sponge tip applicator or use your pinkie finger.
In this example, a light pink highlighter was used on the small lid and a soft taupe shadow was added for contouring.

Finally, it is time is add mascara. Image Matters has a great mascara called Volume X. I love it. And since I love it and have many clients that love it, it has been discontinued by my lab. (Frustrating for me as well as for my clients.) If you have used it in the past and you love it, call me before I am completely sold out and I will save one for you. Or click here to order:

https://imagemattersswfl.com/collections/for-the-eyes/products/volume-x-mascara?variant=41858808080

Ulta and Sephora carry many good mascaras as well. Too Faced makes one called Better than Sex and it's very volumizing. Lancome also has good mascaras.

So have fun with your beautiful eyes and let this be the season and the reason you are Making Eyes!
C Plex Capsules now available on Auto Ship!
Everyone should be using a Vitamin C product! Vitamin C has multiple benefits and can be used by all skin types.

Vitamin C helps promote cell regeneration and collagen production. It can ease the appearance of fine lines and age spots. And it adds an extra layer of emollience that makes your skin feel so soft!

I have been using C Plex Capsules for years and they have become my #1 selling product. Everyone loves the way their skin looks and feels after just a few days of using them.

One of the benefits of C Plex is the encapsulation. Vitamin C is an ingredient that is inherently very erratic and when exposed to light or air, it begins to oxidize. If you've ever bought a lotion or cream with Vitamin C in it, you probably noticed that once it is opened, a brown rim begins to form around the edge of the jar or bottle. That is the Vitamin C oxidizing. C Plex capsules don't do that. Every morning you are getting a fresh daily dose of Vitamin C as you twist the little tail off the capsule and apply.

I have had several cost increases on this product over the years and I never passed that increase on to clients because I wanted everyone to be able to use this fabulous product. Another price increase has hit me and now I am forced to increase the price. They have been priced at $32 for a tube of 30 capsules (a months supply) and as of January 1st, they will be priced at $35.

However, I am now able to offer C Plex Capsules on auto-ship and for the first year of shipments, the price will remain at $32 and the shipping will be free.

This is great news for those of you who love these capsules and just can't get to my studio in Fort Myers on a regular basis to pick them up. No worries. I will ship to you automatically every 30 days, keep the cost down and add NO SHIPPING CHARGES for the first 12 months.

How does this work? Email me, phone me (239-454-0044) or click here to let me know you want in on this special deal.

https://imagemattersswfl.com/collections/skin-care-solutions/products/c-plex-time-release-capsules?variant=41860938256
If you haven't tried C PLex Capsules, now is the time. I promise you will love them - and love your skin!
Image Presentations Available

Do you belong to an organization, club or social group that meets regularly to listen/learn from guest speakers?
Call me to book an Image Matters presentation for your group. The presentations are always informative, entertaining and just plain fun! 
The most requested topic is "Look Good and Feel Great . . . with Color!" Many other image-related topics are available, such as 
"SW Florida Style", "Fashionality" and "Accessorizing with Ease." 

All presentations are tailored to fit the needs/goals of the group.  You could be the one to introduce Image Matters to your group - and be a STAR!

Call me at 239-454-0044 to discuss.
www.ImageMattersSWFL.com