OCTOBER 2022

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SCORE Association
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Social Media Webinar Follow Up

This month’s Social Media Webinar for chapter volunteers was packed with live training, exciting updates and engaged participants. Many thanks to all who joined and specifically to our first-timers! We loved all of the feedback, comments and questions.


Did you miss it? See below for important links and a short summary.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

October Social Media Webinar Highlights:

This month, we introduced the FY23 Chapter Social Media Program and focused extensively on components of the program that are changing going into this new fiscal year. Here are the highlights:


100% of Chapters Now Supported


The Chapter Social Media Program is now available to all chapters. If you recall, we were previously limited to supporting 215 chapters with a full version of the program and provided baseline support for the remaining chapters. In FY23, all chapters will receive full program support!



New Social Media Support Email


As of Oct. 1, we have officially transitioned from Hiper’s Zendesk to SCORE’s! This means our ticketing support email has changed. With any social media inquiries, you should now email [email protected], and we will respond to your request within 24 hours Monday through Friday.



Opt-in Anytime to Advertising Campaigns


We’re proud to offer new and improved optional social media advertising packages this year that can meet each chapter where they are! From highly cost-efficient turn-key boosts to fully customizable lead-generation campaigns, our new packages offer solutions for brand awareness, traffic driving to your chapter website, new client acquisition and new volunteer recruitment. The best part? These campaigns (with the exception of one package) can be opted into at any time.


View the most recent opt-in digital ad campaign packages here.



SOCi Reporting Replacing Hiper Dashboards


As covered in the Sept. 21 Social Media Webinar and notated on your September reports, local chapter social media reporting has moved to SOCi. SOCi has a robust reporting dashboard with additional metrics and resources available to local chapters. If you would like access to the tool to view your chapter's social media metrics, simply email [email protected]



Google Events Pilot Launching


The Google Events Pilot is a new project to test promoting local chapter workshops via Google Events. Currently, we create Facebook Events for all chapter workshops that are posted to your chapter website by the 15th of the previous month. In FY23, we are looking for ways to help your chapters have an even greater impact in your local online communities. One way we believe we can achieve this is through workshop promotion via Google Events.


Learn more about the Google Events Pilot here. 



LinkedIn Support Included Starting Jan. 1


Probably the most popular of our program updates, we are thrilled to announce that LinkedIn will be added to our chapter social media support offering starting in Q2 of this year! You guys have been asking and we have been advocating for you to receive this support, so we are so excited to start offering it in just a few short months.


We will be working hard over the next quarter to prep for launch, so stay tuned!



New Social Media Policies


As our Chapter Social Media Program evolves, SCORE's policies and procedures must also evolve. The following policies are now active and outline how chapters should use social media to boost their awareness in their community, promote their events, recruit new volunteers and generate new clients:



For further insight on Chapter Social Media Program changes:


View Webinar Recording | Download the Slides



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NEXT WEBINAR:

WEDNESDAY, NOVEMBER 16 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

The SCORE Social Media Team

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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