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“It was the best of times, it was the worst of times...”
-Charles Dickens, A Tale of Two Cities
This is a quote that I’ve used before, and to me, it’s appropriate as we start the 4th quarter of the year.

Normally I like to talk about everything BUT the markets and the economy in my semi-annual letter. I leave that stuff up to Brandon Masbruch, our Chief Investment Officer, and his quarterly newsletter. But I think maybe I should at least chime in on my observations and feelings a bit as I know it may be on many of your minds.

In some regards, you could argue the economy isn’t that bad. Unemployment is low. Wages for workers are slowly growing.
The amount of assets held in banks is at historic highs. Many of us are healthy and largely recovered from the pandemic. We have good homes, with low mortgage rates. Schools are open. The holidays are approaching. And if we look backwards at the stocks markets in the US (as measured by the SP500), recently they provided us the following results:

-up 27% in 2021
-up 16% in 2020
-up 29% in 2019

That’s a good run! You know, if you didn’t turn on the news today you might be able to blissfully enjoy the world around you!

But, then there’s the other ‘stuff’ that’s been in the backdrop of the first 9 months of 2022 –War, inflation, recession, elevated oil prices, upcoming elections, rising interest rates, volatile stock market values, and the like. The list could go on, but I’ll spare you. In other words, there are many headwinds in front of us and unfortunately, the path for getting through them may not be easy. It can be hard as an investor, or just as a human being, to not be driven down to the point of exhaustion from the negativity. That’s normal, it’s OK to feel that way, and we all share in that from time to time.

But as I mentioned, the last three years in the markets have been great. And, truth be told, 11 of the last 13 years dating back to 2009, the markets have been positive!

However, all of that occurred AFTER the markets went down as far as 49% in 2008.

Remember that? Seems like forever ago that our economy was crashing, banks were folding, people were losing their jobs
and their homes, and the world was in disarray... it didn’t feel like there were any ‘best of times’ back then.

In fact, on March 9, 2009, the SP500 bottomed at the level 676. (For reference – two years earlier the SP500 traded around 1,500 – so things were cut in half.)

If on that day, I asked you how you felt, and what you thought
about the next year (or beyond) would bring in the economy and stock markets, I bet your answer wouldn’t have been very positive. And that would have been an understandable answer, but it would have been also incredibly incorrect.

That year paved the way to all the wonderful things the market and economy held in store following it.

Even today, as I write this on the afternoon of 9/27/22, amid an already occurring BEAR MARKET, the SP500 is valued at 3,633.

Which means from that bottom of 2009, in the subsequent years that followed, the market is up over 400%.

(Also, for reference, the low of the pandemic, March 16, 2020, the SP500 closed at 2,386. That was 30 months ago. Which means as of the time of writing this, we’re up over 50% since then.)

That’s the thing, no one knows when the tide begins to turn, and the recovery begins to start – until after it has. No one knows what will spark it, but something always has. Like they say, it’s always darkest before the dawn.
MATTHEW CUPLIN

Certified Financial Fiduciary®
Certified Financial Planner™ Professional Financial Planner
President
Chief Executive Officer
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updates throughout the year. This is also the best place to view previous
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WHAT'S NEXT?
If you’re wondering how these market trends might affect your specific financial plan—or how to take advantage of them—give us a call. We’ll talk about where you’re at, and how to get where you want to be.

MFG CLIENT CREED
As it relates to the stock markets, and investing, it seems timely that I remind you of our “MFG Client Creed." It’s goes like this (and may be worth reading out loud and repeating!):

“I understand, in the U.S. markets, history tells me that over the last 40 years or so:

• Daily dips in the market of 2% or more occur about 5x a year
• The SP500 averages at least one 14% drop a year
• There’s a drawdown in the markets of at least 30% every five years
• Markets rise almost 3 out of every 4 years
• Over long periods, stock markets returns significantly beat inflation
• Selling low and buying high NEVER works

I understand that the value of my financial advisor goes further than investment selection and is best seen in the values based financial planning we do together, as well as helping guide my behavior during the difficult times.

Therefore, unless my life or goals have changed, I will stick to my long-term plan. If these things have changed, I will work with them to update our planning. I will not make important decisions, on investing or most other things, based on pure emotion or fear. As they’ve said to me in the past, when the markets get volatile I should, “Turn off the TV, put down the paper, turn off the computer, and just call them if I need reassurance.”

There is a reason that this is included in every written plan we do for clients, and something we put on the back of the document we fondly call our “Bucket Approach.” It’s because it’s true. I won’t go into the economic weeds of how we found ourselves here this year, or how long it will take to get out – the truth is, especially as it relates to the second part, no one knows with 100% certainty.

But I will tell you that these uncomfortable times are normal in that they occur more often than we remember. And usually, some of the best times are to follow these temporary and volatile market corrections.
LOOKING AHEAD
As we end the year, I encourage you as I always do to focus on the things that truly matter; things like your family and loved ones, your health, and your mental well-being. Trust in the planning that we’ve worked on together, the same planning that has weathered previous storms in the market, to get us to the other side of this one too, whenever that may come (hopefully sooner, rather than later). And know that if you need us, you need reassurance or just some healthy perspective – we are here! That is the cornerstone of our role as advisors to you. That’s a large part of why you have us.

So, utilize it whenever it is needed. And if you know others in need of that planning, or just a voice or reason and positivity – please introduce us and encourage them to let us provide them a cup of coffee and a second opinion. People want help, they deserve help, but often they simply don’t know who to trust and where to get it. Please do not keep us a secret!

We’ll keep an eye on things here, and we’ll get through this – together.

Be well to end the year!

Sincerely,
Matt Cuplin
Securities and advisory services offered through Commonwealth Financial Network®, member FINRA/SIPS, a Registered Investment Adviserm, Fixed insurance products and services offered through Midwest Financial Group or CES Insurance Agency.