OCTOBER 2023

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SCORE Association
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Happy October, Social Media Chairs!

Welcome to FY24! It's the official start to our new year, and we have some important (and exciting) announcements to share.


Below you will find a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, new support offered through the Chapter Social Media Program and a Social Media Chair of the Month shoutout.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

October Social Media Toolkit:

This month, SCORE is spotlighting resources to support women-owned small businesses and offering volunteer opportunities for experienced women entrepreneurs. We have created the following toolkit for SCORE Social Media Chairs to help promote this campaign to their local online communities.  

 

This National Women’s Small Business Month Social Media Toolkit serves as a resource guide for participating chapters to promote SCORE services, highlight success stories from women-owned businesses and spread the word about the resources available to help these entrepreneurs thrive! This collection of materials includes a combination of graphics, articles, events, templates and even suggested copy to use throughout the month of October on your chapter’s channels. 

 



View the National Women's Small Business Month toolkit here!

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NEXT WEBINAR:

WEDNESDAY, OCTOBER 18 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.



REGISTER

October Social Media Updates:

Best Practices: Creating Video for Social Media


Content is king and video is its driving force! In September’s webinar, we covered how we are going all in on video for HQ social content this fiscal year. We are hoping you can help us with this mission by generating some video content of your own. Interested in recording social video content? We have developed a series of best practices to help you produce the best quality videos possible.


Check out our social media video best practices here.  



New: Social Media Chair Onboarding Guide


Are you a brand-new Social Media Chair wishing everything you needed to succeed in your role lived in one place? Our all-new onboarding guide informs you of all social media processes and procedures, shares how to gain access to the tools and technology you will have available to you and provides you with recommended resources to check out to effectively acclimate yourself to the role. 


View the Social Media Chair Onboarding Guide here.



Introducing: Success Story Support for All Chapters


A new addition to the Chapter Social Media Program this year will be Success Story Support. Much like the process for mining and promoting your chapter workshops as Facebook Events, our team will go through your chapter’s website once per month to capture new success stories you have posted. We will then use a SOCi template to share these posts on your chapter social media channels.


Learn more about the new success story support here.



Content Update: Google Business Profile Q&A


The Hiper Team recently attended the SOCi Summit, an annual training opportunity where they were able to secure valuable face time with Google representatives. One of the suggested enhancements to our program was the utilization of Google Business Profile’s Q&A feature. In FY24, we will be publishing two questions per month on your chapter’s Google Business Profile pages.


View the updated Chapter Social Media Content Calendar here.



October 26: Hiper Monthly Open Office Hours


Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.

 

Register for Hiper's Monthly Office Hours here.



CONGRATULATIONS CHIP LEAKAS!

Here's a quick look at SCORE Rhode Island's approach:


  • Layers in additional event promotions on all channels
  • Highlights client success stories through animation posts
  • Uses relevant hashtags and tagging to increase reach


These tactics have resulted in a 172% increase in Facebook and LinkedIn impressions month over month!


Has your chapter done something awesome on social?

We'd love to celebrate you!

LET US KNOW!

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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