October 2024 Newsletter

Greetings! Ghosts and ghouls abound! And I'm not just talking about the ones on your ballot. Make sure you're prepared for the little goblins who will ring your doorbell tomorrow evening too.


While you're waiting for the next band of misfits to arrive, might I suggest kicking back with this newsletter and a mini Snickers--if you can afford it?


Happy Halloween!

A Spooky Notion


The U.S. election seems to be on everyone's mind. But, I would like to put things in perspective for a moment. Independent of the election outcome, please know that I am going to die. Someday. And so are you. Sorry to be the one to remind you. But none of us getting out of here alive.


Last week was National Estate Planning Week, which somehow seems to get less attention than Halloween. Little wonder as it's forced to share the stage with the likes of Contact Lens Safety Month and World Menopause Day.


But estate planning is very important. Dying without a will or any instructions for how to resolve your affairs can leave a legally and emotionally difficult mess for your loved ones. Keeping beneficiary designations up to date on your IRAs and insurance policies is no less important.


One step beyond having an estate plan, is having your affairs arranged in a way that makes sense to your executor or family. Can someone find your will? Can they access your online passwords? Do they know what that odd key goes to? Do you? Taking some time to make a plan and organize your affairs is an important gift you can offer your loved ones. Recently I discovered a product I really love that helps you keep things organized. I'm not here to make product endorsements, but I am an advocate of being prepared.


If any of this piques your interest, let's have a conversation. And if you can't figure out what that weird key goes to, throw it away. Or at least put it in a bag labeled "No idea."

Cuckoo for Cocoa Prices


What's your favorite Halloween candy? If it's made of chocolate you may have noticed it is very expensive this year. Major cocoa-producing countries like Ivory Coast have suffered damaging rains at a time when worldwide demand has increased. Our candy expert (me) is predicting a glut of Skittles, Sunburst, Blow Pops and Candy Corn from the neighbors this year. If you need a personal fix, I am a big fan of the deals you can find on All Saints Day--the Black Friday of Halloween candy. Happy hunting! And seriously: what is your favorite candy? I'm a sucker for Reese's Cups.


Market Cap Musings


Market capitalization (or "market cap" for short) is share price multiplied by number of shares. So let's say Dyer & Company were publicly traded. If there were a million shares outstanding and they were trading at $30 today, the market cap would be $30 million. And if the stock climbed to $32, the market cap is now $32 million. Got it?


Last week Tesla (TSLA) reported earnings. Investors regarded the report very favorably. So much so, that the subsequent increase in price meant that Tesla's market cap grew by $20 BILLION in one day.


Here are a few members of the S&P 500 and their market caps.


Dish Network: $3.9 Billion

Carnival Cruise Lines: $4.1 Billion

American Airlines: $8.6 Billion

Ford Motor Company: $43.9 Billion


It's wild to think about Tesla's value going up by two plus American Airlines last week.


For comparison at the high end, Apple and Nvidia are jockeying for the world's most valuable company.


Apple: $3.53 TRILLION

Nvidia: $3.50 Trillion



Where I've Found Wisdom


A friend of mine paid me a very nice compliment when he told me he'd just read a book about money that sounded a lot like my advice. Naturally, I had to get a copy of Morgan Housel's The Psychology of Money. Sure enough, I found myself nodding thoughtfully as I read along.


This is a quick and easy book to read. It's broken down into 20 lessons about money and it seems very much like a book I will read and recommend on repeat. It's a book that you can flip open and find a good nugget. For example:


People with enduring personal finance success--not necessarily those with high incomes--tend to have a propensity to not give a damn what others think about them.


So people's ability to save is more in their control than they might think.


Savings can be created by spending less. You can spend less if you desire less. And you will desire less if you care less about what others think of you. . . Money relies more on psychology than finance.


I liked this book so much that I bought a box full of copies. Want one? If you promise to read it and perhaps pass it along to a youngster who needs to learn about money, I will give you a copy. Let me know.


Perhaps my favorite line from the book is, "The ability to do what you want, when you want, with who you want, for as long as you want, is priceless. It is the highest dividend money pays." Maybe that's a good place to leave things until next time. Thanks for reading.

We hope you enjoyed the October edition of the Dyer & Co. newsletter! We are here to support your journey towards financial wellness and achieving your goals. Don't hesitate to reach out with any questions or concerns.

Thank you for reading. If you liked this content, please share with a friend. You can always reach us by replying to this email or at 704-323-6872.

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