Dissecting Insta's New Teen Accounts
A week ago, Instagram announced changes to its rules for “Teen Accounts.” All new teen users will be defaulted into these accounts, and current teen users will transition over the next two months.
I listened to a podcast in which Naomi Gleit, Instagram’s head of Products, discussed these changes, and one comment surprised me. She mentioned that teens aged 13 to 16 will need parental permission to have a public account, hoping this would encourage dialogue between teens and parents about social media use. However, I feel this still puts too much responsibility on parents when we need broader societal solutions.
While I’m glad to see these changes, they’re late and not the full answer.
Gleit talks about how Instagram employees spoke with many parents and narrowed down their main concerns in the following three areas. Insta got this right — these are the three big ones:
- Who can contact teens
- What content they see
- How much time they spend on Instagram
So, let's go over the changes:
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