Live-streaming is one of the newest features of social media. Facebook Live, Instagram Stories, and Periscope have made streaming live content a seemingly simple task and many social media users have come to expect it from the organizations they follow.
That being said, although the tools to share live content are now readily available, live-streaming still requires a well thought out strategy to be effective. On
Wednesday, October 25th
, IABC London will welcome Agnes Bongers, Director of Public Affairs, and Lindsay Whelan, Public Affairs Specialist at St. Joseph’s Healthcare Hamilton to discuss the planning process behind the first live-stream of a human-to-human kidney transplant in Canadian history.
Agnes and Lindsay will take the audience through the complex process of developing and ensuring a thorough plan and organizational agreement to create a successful live-streaming event. Attendees will hear how to build a stakeholder plan, and what should be considered form a risk-mitigation perspective. Issues regarding controversy, risk and ethical questions will also be addressed.
Come join IABC London to learn how to optimize your live-streaming events and how this new social media feature can support your organization’s goals.
Wednesday, October 25 from 5:30 – 7 pm
$15 Student | $25 Member | $35 Non-Member
Registration closes on Monday, October 23rd at 3 p.m.