Calling All Young Physicians!
If you have been practicing for 5 years or less, we want to chat with you!

We are working hard to collect feedback and ideas from podiatrists regarding their attendance at in-person conferences.

We want to know more about what draws you to a particular conference, what topics you seek out, what times during the year are best for your schedule, what destinations make you excited and anything else related to your experience at conferences!

By gaining your feedback, we are better equipped to assist meeting planners to organize events with you in mind!

If you would be interested in participating in our "Young Physician Attendee Mastermind" panel, please indicate your interest using the quick-poll below.

BONUS: There may be prizes involved!

We will be sending out dates and times and more details to all those interested later this month.
Would you like to participate in the Young Physician Attendee Mastermind?
For sure! Sign me up!
Not this time around, but I still love you.
Speak Up, DPMs!
Formally known as the DPM Vote-N-Go
We're always looking for your insight to know how meetings can enhance the experience for both DPMs and exhibitors.

We want to know... when an exhibit hall is extremely far away from the exhibit hall, does it deter your motivation to visit?
Provide Your Answer Below:
Yes, I won't go out of my way to visit the exhibit hall.
No, I still make a point to go to the exhibit hall even if it's not close.
Speak Up, Exhibitors!
Formally known as the Exhibitor Vote-N-Go
We want to know... when signing up to exhibit at a conference, would you prefer lunch to be served in the hall, or do you feel it's wasted time?
Provide Your Answer Below.
I get a lot of value out of lunch being served in the exhibit hall.
I get no value out of lunch being served in the exhibit hall.
I would rather lunch be served in the exhibit hall than anywhere else.
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Our sponsors have a wealth of information regarding some of the most pertinent products and services to run a successful practice.

Request your FREE My Meeting Workbook!

Launching early 2022...
In July, we passed out a few copies of the Workbook at the APMA National Conference to gain feedback. We gathered some great insight to make this an even more effective tool for you. Since the Conference, we have made some significant enhancements that will allow us to provide our workbook FREE OF CHARGE to DPMs attending any type of educational event.

Our timeline for distribution is still a little, “up in the air,” however, we are needing an estimate of demand! SO DO YOU WANT ONE?

TIPS and IDEAS from Ann & Sarah
TIP FOR: Vendors
Try adding some fun!
Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience.

I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind not necessarily related to the official purpose of the call. In this case, we touched on a few ways exhibitors can improve interactions at their own booths.

One suggestion that kept coming up is the use of games at the booth such as a spin-the-wheel, corn-hole, or plinko. With the return of in-person conferences, whenever I get a chance to be in an exhibit hall, I always pay attention to my colleagues' booths. Recently I’ve seen several exhibitors host small, fun games.

This idea works because it gives the wandering attendee a reason to stop by your booth, other than the dreaded “Do you know about "XYZ" product?” conversation starter. It allows attendees to enter your booth without any sales pressure. It’s fun, casual, and engaging. The informal nature games leads to general “good feelings” and an organic conversation that may lead into an easier conversation about your product or service.

If you decide to incorporate a game into your booth, be sure to craft and practice a transition statement or question that will segue from the game to a meaningful conversation about your product/service.
- Ann

We're about to launch Round 2 of our
Experienced Exhibitor Mastermind!
Getting back to the good 'ole days.
For the last 18 months, most of the seminars you’ve attended have been virtual. In-person meetings are returning, but attendees have gotten used to being able to earn credits and learn new skills, all while still staying to see patients and have dinner at home.

The "old days" of packing up and going to a conference meant traveling to a destination and taking half of the week away from the office. While those days are a bit of a distant memory now, what we don’t realize is that we’re cheating ourselves by not taking full advantage of what in-person meetings have to offer.

Here’s what I’m getting at... if you aren't ready to travel to a conference that requires a long drive or a flight, you are probably going to be tempted to commute from home. The shortcoming with this, is that you then will start thinking about beating the traffic home... or that you have to get somewhere to check on a patient... or other priorities that you have could By leaving early or arriving late, you’re cheating yourself out of time from the event in place.

When you stay at the hotel, the rest of your normal routine is not a distraction. I have personally experienced some of the best conversations in meeting hotel restaurant and bar areas. Conversations about new technology or techniques happen in these spaces after sessions have ended. You connect with colleagues you may not otherwise meet, exchange ideas, and share challenges. These are major advantages to in-person meetings/events!

I’m not encouraging you to ignore your patients, your practice or your family while you’re at a conference. I AM encouraging you to give the conference the appropriate amount of attention so you can maximize your experience and get the most out of what the meeting has to offer.
- Ann
TIP FOR: Meeting Planners
Nobody puts Baby in a corner.
During our Experienced Exhibitor Mastermind sessions, the focus was to brainstorm strategies meeting planners can implement to improve the exhibitor experience. Let me tell you, we came up with a TON of solid gold genius ideas. No way am I going to tell you all of them in one article! However, I will share two issues and solutions that came up repeatedly.

Location, location, location. No, this time we’re not talking about booth location. We’re talking about the location of the exhibit hall. Too often, the exhibit hall is the furthest ballroom from the hotel or registration area. Exhibitors often walk past room after room of lecture halls, breakout rooms, lunch rooms, and registration desks before finally arriving at their hall. Not only is this a PITA (pain in the @$$) for those of us that carry boxes back and forth, but it makes us feel like chopped liver. More importantly it deters repeated attendee traffic to the exhibit hall. Yes, we know, lunch and credit scanning is often in the exhibit hall to bring the attendees in... but it simply isn't enough and it's just not working.

For exhibitors to have success at meetings, we need attendees to visit the exhibit hall multiple times and spend quality time visiting booths. It often takes two or three "hits" for an exhibitor to finalize a sale at a meeting This will happen more easily if attendees walk past the exhibit hall (or better yet – through it!) before arriving at the general session ballroom. Each time they walk past, they are subconsciously reminded to visit and interact with vendors.

We know hotel logistics and space requirements play a part in room selection, but please, whenever possible, let the exhibit hall be the most easily accessible area of the event. The DPMs have to get their credits regardless. So they will take the extra 20 steps they may need to access the lecture hall.

Don't forget about the most classic advice from Johnny Castle in Dirty Dancing, "Nobody puts Baby in the corner". In our world, "Baby" is our exhibit family.

And now, for tip #2 – the bonus – the number one thing brought up by every exhibitor during our calls... I hope you’re sitting down for this one. Open your mind. Your initial reaction will be that there is no way this could work at podiatry meetings. Cut exhibit hall hours in half.

Conferences such as SAWC, WOCN, WOW and other wound care organizations were mentioned about a zillion times during our conversations. The unique thing about these specific conferences, is the daily exhibit hall hours are extremely limited; some are from 10-2 each day and others are only from 12-2 each day... and that's it!

Exhibitors that have been to these meetings said they were initially concerned about the limited exhibit hall hours, but were proved wrong because they were busy the entire time the hall was open. Limiting the hours of hall access creates a sense of urgency (aka FOMO) among attendees and encourages them to get in, take care of business, have meaningful conversations and not waste time.

Exhibitors would rather be busy for 3-4 hours than have traffic trickle through for 8 hours. No, we're not seeing patients on a daily basis, but our time is valuable and we lose a lot of important office time when we're at conferences.

Shorter hours for the exhibitors won’t leave us feeling as drained as a full day on our feet, it will give us time to take care of important business while we’re on the road (especially with employee shortages and everyone wearing multiple hats), and the result will be a happier exhibitor.

Happy exhibitors are more likely to return to your conference in the future.
- Ann
90-Day Meeting Outlook
Click below to see events calendar for the given month:
St. Louis Podiatry Seminar
February 17-19, 2022
An Interview with Dr. Allen Jacobs
Need More Credits?
Check out the meeting list below which, according to their official websites, provide 16+ CECH.

The meetings listed below take place from November - January.

NOTE: Details regarding podiatric meetings listed in this newsletter and on may not be complete nor are they guaranteed accuracy. Please visit each meeting’s official website or contact each meeting’s organizer for official, complete details and registration rates.
Need Credits Now?
Don't Forget About Your On-Demand Credit Opportunities presents information about upcoming podiatric events, featured podiatry vendors, exhibiting and travel tips, and more!

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