How to Make Money with Trademarks
If you offer products, services or even just content on your website or social media pages, you most likely also want a return on your investment of time and often hundreds or thousands of dollars spent on building your brand and reputation around your trademarks (e.g., names, slogans or logos).
The Value of Trademarks
Trademarks act as a shortcut for your customers, viewers and/or users to distinguish you from the rest of the market. As you use your trademarks, they gain recognition and people start developing a loyalty to your brand.
Expanding, Licensing and Franchising
When you start your business or website, you are likely starting out small, whether that be a particular city or country, or a niche product or service. What trademarks allow you to do is to expand your presence in the market more easily.
