Introducing Our New Brand: New England Dairy
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Launching the Brand
For the October launch of our new brand, New England Dairy, we coordinated a large multi-state media campaign that included radio, tv, digital, and social media advertising as well as a launch event
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103.3 AMP Radio and Mix 104.1
We recently took TJ from 103.3 AMP Radio to Great Brook Farm in Carlisle, MA where he got to speak with farmer Mark Duffy.
Check out the video.
NBC5 Campaign in Vermont
In Vermont, we kicked off an integrated campaign focused on quick-hitting dairy facts. Ten different 15-second commercials are running on the NBC station in Vermont. The commercials cover everything from cow care, to manure use, to dairy nutrition and more.
Watch one of the ads.
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Chowdafest, Westport, CT
On October 6, we attended Chowdafest in Westport, CT. We set up a flavored milk bar to share real dairy love, showed off our new logo, and directed attendees to visit our new website.
Our photobooth at Chowdafest featured a Holstein print background and a giant glass of chocolate milk.
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We anticipate achieving 5.2 million impressions once the various activations are completed, and we will share our results in the next farmer newsletter.
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Join Us for a Free Farmer Training Workshop
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Join us at the upcoming "Productive Conversations" training workshop on Thursday,
November 21 from 10-2 at Bluebonnet Diner and Banquet Hall in Northampton, MA
to learn how to lead positive conversations about the tough issues surrounding our industry, with a specific focus on the environment. The workshop will train you to get your point across in all types of settings including in person, in a town hall setting, online or when speaking to a reporter.
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Congratulations to the Dairy Farms of the Year!
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The Dairy Farm of the Year award is given every year to one outstanding dairy farm in each of the New England states as part of the Green Pasture Award program. Visit the links below to read the stories of each state's winning farm!
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New Study Recommends Dairy Milk for
Children Under the Age of 5
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Exp
erts from leading health organizations
including the American Academy of Pediatrics and Academy of Nutrition and Dietetics
released new beverage recommendations for childre
n ages 0-5 years. The study recommends that children primarily drink milk and water, and recommends that they avoid plant-based beverages and sugary drinks.
Read more here.
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Our Vermont office has moved!
We are now located at:
289 Hurricane Lane Suite 201
Williston, VT 05495
802-876-7266
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Please take a minute to give New England Dairy your feedback through the farmer survey linked below. Our job is to support New England's dairy farmers. Your responses will show us how we can continue to serve you.
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Meet our Farmer Relations Specialist, Annalise Kieley
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Annalise is based in Connecticut and works primarily with Connecticut, Massachusetts, and Rhode Island dairy farmers to help them educate the general public about who they are, what they do, and why dairy farming is so unique and important to the region.
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Are you looking for handouts to use during your next
outreach event or farm tour?
With grant funds from Farm Credit Northeast AgEnhancement Program, New England Dairy developed “What’s your Moo IQ” state specific student handouts and posters that educate on dairy farming in VT, NH, MA, RI and CT.
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Serving Hot Chocolate Milk in Schools
Temperatures are dropping but dairy sales are heating up with the 67,000 New England students in the 65 schools who received funding for hot chocolate milk over the past year. Schools received funding from New England Dairy to purchase equipment to warm chocolate milk and serve it as part of their regular school meals. Initial reports from our pilot schools show an average increase in milk sales of 15% when starting a hot chocolate milk program.
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UVM Study Looks at Role of Dairy in Reducing Diabetes Risk
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Diabetes is at an all-time high in the U.S. In 2015, one in 11 people in the U.S. had Type 2 diabetes, and it makes up 90 to 95 percent of all diagnosed cases of diabetes. In addition, one in three people in the U.S. have pre-diabetes.
The good news? Type 2 diabetes is largely preventable, and diet is a major factor in prevention. New England Dairy, Vermont Dairy Promotion Council, and DMI have been funding research at UVM with
Dr. Jana Kraft
to determine the relationship between dairy fat consumption and reduced type 2 diabetes risk. Phase one of the research showed dairy fat may have a protective effect with regard to type 2 diabetes. The
second phase of the study
is ongoing now. The objective of the second phase of research is to determine if substituting full-fat yogurt for non-fat yogurt can reduce the risk for type 2 diabetes in individuals with prediabetes. The study also looks at the impact of dairy consumption on inflammation markers.
Dr. Kraft’s study will add to the existing research about dairy fat, and is estimated to be completed in 2021. There is a
growing body of evidence
that indicates that dairy foods may be associated with a lower risk for developing Type 2 diabetes. Dietary recommendations are also beginning to shift toward accepting full-fat dairy foods as part of a healthy eating pattern for patients with diabetes.
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We pitch dairy story ideas to local media on a regular basis. Below is a sampling of recent stories we worked on. If you have a story idea contact
Rene Thibault.
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