Forged in the Fire of 2020
Greetings,
Welcome to 2021. As we launch into a new year and reflect on the last one, I want to use this public platform to say thank you to the team at Tripepi Smith. 2020 demanded a lot from everyone, including our own team, and I take deep pride in how our talented professionals worked together this year.

Tripepi Smith had been operating with no office and a work-from-home setup for the last several years–so operationally, 2020 was a breeze. Though the team was used to a thirty second commute to their desk, they, like everyone else, did not have experience with pandemic communications. It is a 100-year test. Adaptation, however, is something built into the DNA of Tripepi Smith, and each team member rose to the occasion and worked even harder to deliver for clients, while also going through their own personal stresses, concerns about health, social unrest and uncertainty about the future of society.

The pressure on our team was pervasive, from their personal concerns to their work, as they moved from client to client stewing on coronavirus questions, public shutdown anger and a politically-charged environment. Work for our team was not an escape from social stresses; it was a boiling pot full of them. I tell prospective new hires that joining Tripepi Smith will put them in the front row and on the 50-yard line of the great policy issues of our time. That sounds exciting to the people who join our team, however, 2020 wasn’t a game anyone wanted to attend. Indeed, the year evolved in a way that could have crushed their spirits. But we had work to do and clients to help, so they forged ahead.

In the most unusual of years, we hired five new staff having never met them in person. All of them, fresh out of or just wrapping up college, have proven resilient, flexible and committed. The Gen Z/Zoomers we hired rule. And our phenomenal OG team members were thrilled to have new talent show up ready to support our mission of revolutionizing communications in local government.

Here’s to great teams. I hope you have an amazing team in your department or at your public agency. Teams make anything possible, and I know this because I see it everyday in the work of our folks at Tripepi Smith. I thank them each for their dedication to clients and each other, and their passion to adapt and deliver in the most challenging of years. 2020 forged us into an even stronger group. 2021 is going to be epic.

Onward,
CONNECT WITH US
Facebook's New Pages Experience
Facebook is rolling out a big change with "the new Pages Experience." Although some beloved features remain, there are several significant changes, the big one being that Page "Likes" are going away.

2021: Design Trends for Public Agencies (Part 1)
Tripepi Smith Art Director Kevin Bostwick provides a deeper look at effective graphic design for public agencies, starting off with the hot colors and fonts for 2021. The new year brings less restrictive design trends that encourage identity and history while still being fun.

News
Jennifer Nentwig Promoted to Director
As an instrumental force on several critical client engagements, Jennifer Nentwig was promoted from Senior Business Analyst to Director this month.

Sara Madsen Promoted to Business Analyst
Also this month, Sara Madsen was promoted from Junior Business Analyst to Business Analyst for embodying 'Always Be Learning' and demonstrating significant work ethic.

Client Highlight: City of Manteca
CONNECT WITH MANTECA:
Located in the heart of the San Joaquin Valley, the City of Manteca is a relatively young town.

Manteca has over 72,000 residents and is a prosperous farming center. It is also home to new and expanding high-tech industries. Tripepi Smith has assisted Manteca with several recruitment efforts through Tripepi Smith's newest division, TS Talent Solutions.

Tripepi Smith President Ryder Todd Smith and former City Manager Bob Hall lead the effort with support from Director Mike Egan, Senior Business Analyst Bria Balliet and Junior Business Analyst Allison Torres.

Service Spotlight: Photography and Drone Services
It's sunset season aka the best time of year for stock photography!

Tripepi Smith's highly talented team of photographers have experience shooting stock photos of beautiful communities throughout the state. We know how to get the best shots–whether it's from the ground or the sky.

Talent On Tap
Kjerstin Wingert is a Senior Graphic Designer with advanced knowledge in various creative platforms, including Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Kjerstin has experience leading an array of creative projects including layout, graphic design, illustration and creative concept development. She began working as a freelance graphic designer in 2012 and joined the Tripepi Smith staff in 2015.

Her clients include: City of La Cañada Flintridge, Inland Empire Utilities Agency, City of Culver City, City of Walnut, City of Cupertino, City of Saratoga, City of Livermore, City of Daly City and more.
Watch Kjerstin's interview to learn more about her work as a member of #TeamTS.

In the interview, Kjerstin talks about one of her favorite design projects and the work ethic of the Tripepi Smith team.

Meet the rest of our team in our 'Meet Tripepi Smith' series.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
CONNECT WITH US
Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1