Office Spotlight
COMMUNICATIONS OFFICE
A three-pronged approach: external, internal and emergency communications

The Communications Office's mission is to protect and manage the Town of Mount Pleasant's reputation and to strengthen internal, external and emergency communications. It is the primary strategist for communications and the primary contact for accurate information. Manned by Communications Officer Martine Wolfe-Miller and Multimedia Coordinator Marquel Coaxum, the Communications Office forecasts and manages emerging technologies, new media, evolving issues and crisis communications. The Communications Office communicates on behalf of the Town of Mount Pleasant with a wide target audience including residents, businesses and visitors on all aspects of municipal service.  

 

2014 ANNUAL REPORT
COMMUNICATIONS TOOLS

The Communications Office utilizes a wide range of tools to communicate information to the public. Our Communications Tool Box includes the following major initiatives:
 

MAJOR COMMUNICATIONS TOOLS

RANGE

TOMP Website (2014 annual count)

4.6 Million Page Views

TOMP Facebook

25,165 Likes

All Facebook Pages

44,000 Likes

Public Service Announcement Videos (PSA)

145,897 views

Twitter

11,097 Followers

Notify Me

12,945 Subscribers

Request Tracker

857 Online Requests

Constant Contact

25,000 Subscribers


 2014 Communications Office Report

 

Additional communications tools frequently used include: 

  • Newspaper display ads
  • Flyers
  • Info cards
  • One Minute Updates
  • Fact sheets
  • Media packs
  • News conferences
  • Posters
  • Ribbon cuttings
  • Grand openings
  • Social events
  • And more!  
MULTIMEDIA DESK

The Multimedia Coordinator implements all multimedia activities and functions of the Communications Office to include municipal, recruitment and public service announcement videos.



OUTUBE

It's easier than ever! View the one year worth of Mount Pleasant Town Council meetings here


 


 

 

PODCAST

The Communications Office podcasts Committees of Council and Town Council meetings  here 

 

MEDIA CENTER

The Media Center contains all the videos produced by the Communications Office on public safety here 

 

EXTERNAL COMMUNICATIONS
The Communications Office fosters and curates community relationships by organizing ribbon cuttings, grand openings, photo shoots, unveilings, and special events. Mutually beneficial two-way relationships are at the heart of strengthening external communications.
 
Community Outreach Initiatives
Ribbon Cuttings & Grand Openings

The Communications Office held 58 ribbon cuttings and grand openings! See the 2014 Communications Office Annual Report here


 

 

Major Projects

The Communications Office provided PR planning and support to major initiatives:

-  Same Day Pick Up

-  Community Center

-  Comprehensive Plan

-  New Town Hall

-  Capital Improvements
and many more!

 

 

Special Events

The Communications Office was involved in the implementation of a wide-range of community outreach programs:

-  Reading Patrol
-  Blue Light Bowling

-  Youth Summer Camps

-  Buddy Card

-  Trunk or Treat
 

 

Municipal Website: 4.6 Million Page Views

 

The Communications Office fosters and curates community relationships by organizing ribbon cuttings, grand openings, photo shoots, unveilings, and special events. Mutually beneficial two-way relationships are at the heart of strengthening external communications.  

Facebook: 25,165 Likes

In 2014, the Town of Mount Pleasant Facebook page grew by 365% denoting higher public involvement to the benefit of both parties. Nearly half of the 25,165 Facebook Likes originated from Charleston and Mount Pleasant. The strongest audiences were between the ages of 25-54, providing insight on market penetration and demand. An average of 10,000 viewers engaged the Town of Mount Pleasant municipal Facebook site weekly.


Newsroom: 327 Press Releases

DEPARTMENTS

2013

2014

Administrative Services

9

3

Fire

10

13

Planning

30

12

Police

29

62

Public Services

13

21

Recreation

23

29

Transportation

38

19

Council

24

24

COMMUNICATIONS

35

72

Cultural Affairs & Tourism

35

37

Capital improvements

NA

4

Emergency

NA

31

TOTAL

246

327

 

INTERNAL COMMUNICATIONS
Internal Communications are an essential component to building a positive corporate culture and to enhancing employee morale and productivity. The Communications Office seizes every opportunity to demonstrate the importance and value of public service. The below initiatives, such as the popular One Minute Update, connect employees to management and to each other. The following initiatives are part of the Internal Communications function of the office.

 

INTERNAL PROJECTS

2014

Employee Recognition Picnic

281 employees

Employee-driven PSAs

190,876 views

Public Service Matters Board

98 compliments

One Minute Update

4,356 views

Employee of the Month Gallery

1,318 views

Years of Service Gallery

1,720 views

Notify Me Employee Campaign

157 employees

Administrator's Employee Newsletter

600 employees

NEW- Trunk or Treat Program

800 children

NEW- Reading Patrol Program

430 Children

NEW - Blue Light Bowling Program

200 children

NEW - MPPD Summer Camps

100 children

EMERGENCY COMMUNICATIONS
DIGITAL EOC
Upon activation of the Mount Pleasant EOC, the Communications Office stands up a digital EOC where residents and visitors can find information online to better address their concerns and question before, during and after an emergency.

 

NIMS
The National Incident Management System (NIMS) is a systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work together seamlessly and manage incidents involving all threats and hazards-regardless of cause, size, location, or complexity-in order to reduce loss of life, property and harm to the environment.

NOTIFY ME
Sign up for our Emergency Alerts by clicking on the Notify Me button on the homepage of our website and receives real-time information on emergency situations.
For more information, contact the Communications Office at www.wolfe@tompsc.com or (843) 884-8517
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Produced by the
TOWN OF MOUNT PLEASANT
GOVERNMENT OUTREACH OFFICE
100 Ann Edwards Lane
Mount Pleasant, SC 29464
(843) 884-8517