Official Recap | ATFH EAST COAST SUMMER FASHION WEEK 2023

Shut The Front Door

ATF FASHION HOUSE NYC and ZENITH ART & FASHION delivered a BLAST at ATFH EAST COAST SUMMER FASHION WEEK 2023

ATFH ECFW S23 concluded after 4 Days, 10 Events and Hundreds of Guests at the ZENITH ART & FASHION Mansion in Uptown Manhattan.

It Was Unacceptable

The World's #1 Fashion Location could NOT enter this Summer in silent motion.

They talk about it, we do it… As we approached the Opening of Summer 2023, we searched around and saw nothing in the works by any of the fashion powerhouses, so we created it. When people fly and drive all the way from North Carolina, Massachusetts, Florida, Maryland, it tells you there is a SERIOUS NEED of Curated and Engaging Events in the industry. Everyone can put on a Show or host a Runway, but pulling off a One-of-a-kind, multi-day, multi-faceted gathering that combines Networking Mixers, Fashion Shows and Shopping Experiences requires more than beautiful models and shiny designs, this was connecting the dots and aligning interests at its best.

We went Bold, Innovative and Unconventional

Current Fashion Entertainment is growing Boring – every fashion show is pretty much the very same thing: Set the stage, move chairs around and have models walk in between theatricals and performances, and everyone goes home…

We wanted to do something different, fun and impactful. It was important to us that people actually connect and build rapport, that they shop without a gun on their neck, and feel included in the shows not just as ticket payers but as part of the process. We wanted our guests to go home with lasting valuable memories that money cannot buy. And we did it. In lieu of traditional runway walks, models showcased designs across multiple floors of the Mansion, giving guests a different experience than what they are accustomed to. Attendees arrived at the Mansion, passed through Security, then proceeded to travel across the First and Second Floors to network with other guests, while exploring pieces of clothing, jewelry, scarves, bags and footwear displayed and sold by fashion designers. The Third Floor was Off-Limit, set as Backstage for Models, Stylists and Press Passes Only.

A Strategic Partnership that made all the difference of the world

ATFH partnered with ZENITH ART & FASHION to host ECFW at its Private Mansion in Uptown Manhattan. Everyone can rent a hotel or a venue to host an event, but it’d just be another great event. Hosting a 4-day event in a Members-Only Art Collectors 1910’s Mansion gave ECFW the Exclusive Flavor and Refined Experience that we were hoping to offer our guests.

ABOUT ZENITH ART & FASHION:

Zenith Art & Fashion is an Artistic Agency, specialized in marketing and PR, supporting artists, galleries, boutiques and designers, working as their back-up team, in order to push their names and brands into the national and international markets. Zenith has a history of curating shows, producing Fashion Shows and creating all kinds of artistic events, always merging the Arts, in Europe and the United States. Zenith Art & Fashion was born from a desire to help create a more inclusive Contemporary Art & Fashion world. Discovering, presenting and promoting exciting, national & international contemporary galleries, boutiques, artists and fashion designers, to always offer our collectors and buyers the best from emerging and established artists and designers. Curating art exhibitions and fashion presentations in a range of unique luxury locations to connect collectors and buyers with our galleries and artists and their incredible work. In 2022, Zenith opened their new Headquarters in NYC, inside a 1910's Mansion that actively serves as a Private (Members-Only) Art Collectors Club in Uptown Manhattan. Zenith connects collectors and buyers to the art and fashion they love and introducing them to new artists, designers, galleries and boutiques they should get to know. A very exclusive space that hosts unique and private experiential events, exhibitions, fashion shows, pop-ups and dinners.

Website: www.zenithartandfashion.com

Instagram: @zenithartandfashion

Facebook: ZenithArtandFashion

Carla Cid de Diego, CEO & Founder of ZENITH ART & FASHION

Coming from a family of Artists and Creatives in Spain; her mother being an Art Consultant and her father being a well-known sculptor, collected by the Royal Family in Spain, the White House in Washington DC, Dali Museum in Spain and many private Art collectors around the world. Her grandfather was the personal Lawyer of Salvador Dali, so her entire family has always been influenced by Art. Carla's parents had a Set design Company in Spain, which they brought to the USA when Carla was 10 years old. Because of that, Carla grew up immersed in the world of Art, Design, Theater, Ballet, Opera, Music, Film and Dance. She even began to professionally design costumes for Opera and Ballet when she was only 16 years old. After studying Fashion Design & Marketing at FIT in NYC and working in the Fashion and the Theatrical industries in several countries, Carla started her own luxury fashion collection of handmade corsets and a unique line of Wearable Art, in collaboration with her father. In 2016, she opened ZENITH ART & FASHION. With over 20 years of experience working in the Fashion and Art markets internationally, and coming from a background of Art, Fashion and Theatrical worlds, Carla is a unique creative who is capable of making any idea a reality, opening doors to anyone who works with her and offering the world innovative and exclusive experiences through the Arts.

ATFH EAST COAST SUMMER FASHION WEEK 2023 brought in a Diverse Mix of Brands from around the World.

Designs from Africa, Europe, Middle East, Asia, Canada and the United States were showcased or displayed for sale:

AFRICA

29 By ADELE (LAGOS, NIGERIA) - Clothing
RedButton (LAGOS, NIGERIA & HOUSTON, TX) - Clothing

EUROPE

FINTO (LONDON, UK & LOS ANGELES, CA) - Footwear
Mary & Mary (BERLIN, GERMANY) - Clothing
Livrea Movement (MILAN, ITALY) - Bags
Perla Creation (GRENOBLE, FRANCE) - Jewelry

MIDDLE EAST

Patricia Abramovich (TEL AVIV, ISRAEL) - Scarves & Kimonos
Alaii (ISTANBUL, Turkey) - Haute Couture

ASIA

JYO DAS (INDIA & US) - Clothing & Accessories

CANADA

BAUVIN (MONTREAL) - Clothing

Carla Cid De Diego (NEW YORK) - Metallic Corsets & Bags

WorthyOpps (LOS ANGELES, CA) - Clothing

Beje Wear (NEW YORK) - Clothing

Rewaari (TENNESSEE) - Clothing

Billie Jean (NEW YORK) - Clothing

LIVELE09Studio (MARYLAND) - Footwear

Cody Chris Collection (PHOENIX, AZ) - Clothing

Lusid Company (HOUSTON, TX) - Clothing & Bags

Luis Steven (LOS ANGELES, CA) - Bags

Las Alba (NEW YORK) - Bags & Accessories

Rising Soul Jewelry (SACRAMENTO, CA) - Jewelry

Perla Americas (NEW YORK) - Jewelry

Ubari (NEW JERSEY) - Clothing

BUMMA (NEW YORK) - Clothing

SINK & RIMI (NEW YORK) - Clothing

ATFH RTW & CUSTOM SUITS - Clothing

HUGE CONGRATULATIONS TO THE MODELS & STYLISTS – THEY PUT ON INCREDIBLE SHOWS

It is one thing to walk the traditional runway, every model gets away with that. It is a totally different story to model in a multi-floor Mansion juggling the stairs and different rooms with different audiences staring at you up close. Hats Off to the Modelling Crew who came out on top: