NEWS AND INSIGHTS FROM RMI DIRECT MARKETING
November 2021
Reach Parents-to-Be, Parents & Grandparents
with Baby Moments
There are few life changing events as monumental as the birth of a child. The Baby Moments lists allow you to reach those who are expecting, have experienced the arrival of a child, parents, grandparents and so much more!

According to a US Department of Agriculture report, the average middle-income family spends between $12,000 and $14,000 on child-related expenses each year. For newborns, the cost is higher. This is an ideal opportunity for consumer mailers marketing furniture, apparel, toys, books/magazines and other necessities to families with children.

All four files update weekly (Sunday evening) and our new data is available on Monday morning. Our microtargeting allows mailers to target first time parents and grandparents, the presence of children in the home, age of children (month/year) up to 18.

Find out why mailers such as a prominent insurance company, Carter's, Zoo Consortium and others rely upon our Baby Moments family of lists.
UPDATES
JDRF List Updated and New Names Available!

The Juvenile Diabetes Research Foundation (JDRF) has just updated its donor list with names through September 2021. Since 1970, JDRF is the world's leading nonprofit committed to finding a cure for Type 1 Diabetes.

JDRF donors, with an average gift of $30, are caring, compassionate consumers whose contributions support the organization’s mission of funding Type 1 Diabetes (T1D) research. JDRF collaborates with a wide spectrum of partners and is the only organization with the scientific resources, regulatory influence, and a working plan to better treat, prevent, and eventually cure T1D.

ABOUT US
Babies on Board
All this talk of babies got us thinking back to the days when we were cute and cuddly babes-in-arms...

NEWS YOU CAN USE
CAP Heart of Service Profile: Will Pinhak

While Christian Appalachian Project's selfless volunteers don't seek out the spotlight, CAP highlights these incredible individuals in their Heart of Service profiles. Most recently, Will Pinhak was featured. Pinhak wanted to use his background in architecture and engineering to serve. He sought out an organization that focused on housing and construction, making CAP the perfect fit. In CAP's Housing Program, Pinhak helped make homes safe, warm, dry, and accessible for children, their families, seniors, and individuals with disabilities.
Read Pinhak's full story here.
View Christian Appalachian Project's list kit here.
JDRF Marks NDAM Highlighting Changemakers

November is National Diabetes Awareness Month. JDRF is marking the month by celebrating movers, shakers and Type 1 Diabetes Changemakers. "Movers and shakers are those with impact, influence, and great determination. This year, we celebrate the impact and influence the JDRF community has had on progress for T1D while we continue to share the importance of our mission with those around us." Click here to visit JDRF’s National Diabetes Awareness Month website for inspiring stories, information on T1D, and to find out more about JDRF's mission.
View JDRF's List Kit Here.
Get Back to Holiday Entertaining with Ease

With holiday gatherings on hiatus last year, getting back into the swing of things this year can feel overwhelming. Consumer Reports has hints and tips to help you entertain with ease. To start, have a plan so you know what needs to be done and can tackle as much pre-cooking and pre-chopping as possible in advance. Serve light and easy appetizers to free up time and oven space for the main meal. Clear off counter tops so you have ample workspace. Most importantly, don't be shy about asking for help so you have time to enjoy the holiday, too. Read full article here.
View Consumer Reports list kit here.
RMI Cooks! Holiday Edition
Not everyone at RMI got through the pandemic relying on Door Dash. Several RMI team members are excellent cooks and bakers. Check out a few of our tried and true recipes, perfect for the holidays season.


Alison Howell's Sweet Potato Pie
  • 1lb sweet potatoes
  • ½ cup butter, softened
  • 1 cup white sugar
  • ½ cup milk
  • 2 eggs
  • ½ tsp. ground nutmeg
  • ½ tsp. ground cinnamon
  • 1 tsp. vanilla extract
  • 1 9-in unbaked pie crust
Boil sweet potato whole in skin for 40 to 50 minutes, or until done. Run cold water over the sweet potato, and remove the skin.

Break apart sweet potato in a bowl. Add butter, and mix well. Stir in sugar, milk, eggs, nutmeg, cinnamon and vanilla. Beat on medium speed until mixture is smooth. Pour filling into unbaked pie crust.

Bake at 350 degrees for 55 to 60 minutes, or until knife inserted in center comes out clean. Pie will puff up like a souffle, and then will sink down as it cools.


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Kayle Plotkin's Favorite Thanksgiving Sides


Drunken Thanksgiving Cranberries

  • 2 bags fresh cranberries, washed
  • 1/3 cup Amaretto
  • 1/3 cup Grand Marnier
  • 1/3 cup Brandy

Mix together in casserole dish.
Cover and bake at 300 degrees for 1 hour and 15 minutes.


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Maple Bacon BIscuits
  • 1 pound bacon, cut into 1/2-inch pieces
  • 3 1/2 cups flour
  • 2 tablespoons sugar
  • 1 tablespoon baking powder
  • 1/2 teaspoon baking soda
  • 3/4 teaspoon salt
  • 1/2 pound butter, cut into 1/2 -inch cubes
  • 3/4 cup plus 2 tablespoons maple syrup, divided
  • 3/4 cup plus 2 tablespoons buttermilk
  • 1 egg yolk
  • 1 egg
  • 1 tablespoon heavy cream
  • Fleur de sel
In a medium frying pan, cook the bacon over medium heat until cooked but not crispy, 10 to 12 minutes, stirring frequently. Remove the bacon to a paper towel-lined plate or pan, to remove excess fat.

In a large bowl, whisk together the flour, sugar, baking powder, baking soda and salt. Using a pastry cutter or fork, cut in the diced butter until the mixture resembles small pea-like crumbles. Stir in the bacon, one-fourth cup plus 2 tablespoons of maple syrup and the buttermilk until the dough just comes together (it will still be clumpy). Be careful not to overwork the dough.

On a lightly floured surface, gently press or roll the dough to 1-inch thickness. Cut the biscuits using a 2-inch round cutter; you should have 24 biscuits. Place 12 biscuits on each of two parchment-lined baking sheets, spaced 2 inches apart. Freeze the trays just until the biscuits are chilled, about 10 minutes.

Heat the oven to 350 degrees. In a small bowl, whisk together the egg yolk, egg and cream. Brush the chilled biscuits with egg wash and top each with a pinch of fleur de sel. Bake the biscuits until they just begin to brown, about 25 minutes (you should easily be able to pick the biscuits up off the tray). Remove the tray from the oven. Quickly drizzle 1 teaspoon of the remaining maple syrup over each biscuit, then place the tray back in the oven for 3 minutes more. Serve while still warm.
Makes 2 dozen biscuits.


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