Tips and information for effective public relations - Summer 2017 

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Name Dropping

Here's a sampling of what's going on with our clients and staff:

Congratulations to the Port of Green Bay (and L&F) for receiving not one - but two - national communication awards from the American Association of Port Authorities. L&F's own Noelle Cutler produced a whiteboard video about the Port which won the grand prize trophy and the Port also won an award for its annual Port Symposium.
Bellin Health has officially opened its much anticipated Titletown Sports Medicine and Orthopedics Clinic across from Lambeau Field. The state-of-the-art facility will be staffed by some of the top docs and sports medicine specialists in the country. The facility was even profiled in a recent Sports Illustrated story.

LODGE KOHLER, the area's only four diamond hotel, celebrated its grand opening on July 18. The new hotel and spa is an anchor tenant of the Green Bay Packers' Titletown District
U.S. Senator Tammy Baldwin toured PPG Oak Creek's facility to learn more about this international company and the tremendous growth it has experienced. Employees had an opportunity to participate in a Q&A session with the Senator following the tour.

Great Northern StrataGraph®
has a new $10 million digital printer up and running; producing custom package printing for a wide variety of clients. The printer is one of the first of its kind in North America and the first one running in the primary packaging industry.

The innovation at Great Northern StrataGraph® is getting noticed by packaging trade publications. Their bag-in-box packaging for boxed vodka and wine was highlighted in both Packaging World and  Packaging Strategies . They were also the Insight on Business cover story in March and appeared in May for winning the THINC! process award.

Seymour, WI "beefs up" for another annual
Burger Fest in the Home of the Hamburger! The weekend of August 11-13 will feature a 190-pound hamburger, ketchup slide and breathtaking hot air balloon ascensions and glows!

Congratulations to Wisconsin Plastics, Inc. (WPI). The manufacturer's new customizable product line, PROvider, was featured in a recent edition of Plastics News.

Quick Quote

 - the human connection -
is the key to personal and
career success."
-Paul J. Meyer

On Social Media?
Here's why you need a
social media report
If your business uses social media, you probably know that you need to put in time and effort to create content calendars, engaging posts and compelling graphics. However, you may be missing one vital piece: a social media report.

Skipping a social media report is like studying for a test, taking a test but then not bothering to have your test graded. If you're not analyzing your social media success, what's the point of trying to create successful posts? Here are three reasons why you need to create regular social media reports:
  • To determine the best content. If you have a good content calendar, then you know what kind of content you post each week; for instance, a Throwback Thursday or an employee spotlight each week. After a month or two of posting these, you should analyze how they're performing. Are people sharing, liking and commenting on those posts? If the answer is yes, continue to post that kind of content.
  • To determine the best times/days. If you're posting similar content on Thursday at 8 a.m. and Saturday at 7 p.m., which post is reaching the most people and getting the most engagement? The answer can give you insight into when your audience is most likely to see your content.
  • To determine what ISN'T working. If you have a great idea for a post, you should try it! Social media is a lot of trial and error to determine what your audience responds to. Don't be scared to deviate from the normal routine, but don't forget to look at the results of that new idea. With Facebook Insights, you can look at an individual post to see if you had anybody "hide" that post or unlike your page.
A social media report doesn't have to be extensive and super-detailed. A good place to start is looking at the following on a monthly or quarterly basis: number of posts, likes and reach; time/date/content of top-performing posts; and follower demographics. After analyzing these areas, you can create posts for next month that are even better!
Content Creation Solutions

Being creativ e i s sometimes easier said than done. Especially in a fi eld whe re bei n g innovative and keepin g up on current tren ds is a necessity.

Content creati content on is an ever-evolving area in our business with the types of content and how to develop it. This includes drafting co lumns, social media conte n t, flyers, graph ics, and videos, to name a few.

How do we spark creativity with content creation? Here are our top three tips: 
  1. Keep an eye on current trends.
    Trending topics on social media or stories in the news spark ideas for media pitches, social media content or layouts for graphics and video. Twitter and Facebook are good measures for trending topics and hashtags, but websites for trending topics and platforms like BuzzSumo show topics trending on each platform.
  2. Stick with what you know.
    Write a column about a topic of expertise you know like the back of your hand. Having a plan to fall back on or revisit when you're out of ideas is a helpful way to put yourself on the right track. Content calendars for social media not only help you map out your social media posts, but also revisit past content. Have an abundance of ideas right now? Write them down for later!
  3. Brainstorm.
    Our team brainstorms on a regular basis to bounce ideas off one another. These sessions range from client events to social media posts and columns. Asking a coworker or friend for ideas is a helpful way to clarify what you are looking to do, as well as get a perspective you may have not thought of or explored.
Inspiration for content can come from anywhere. New content can be developed from other content or completely new. Either way, run with an idea because you never know what it will become.
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