Summer 2019 Newsletter
Our summer newsletter is focused on the subject of trust. Trust is what we do every day when we ride. We trust our horses every time we put our foot in the stirrup, negotiate a course or a pattern or a test.  From the moment we ride a new mount we work on establishing a relationship with our horse, and our best moments are realized when we both trust each other. 

The same principals are applied when doing business with someone. A recent article that I read in an insurance journal stated that most people would rather buy from an agent whom they completely trusted than one who gave them a lower price.
At EMO, we take pride in providing our clients with honest and complete answers to their questions and doing what's right for the client rather than making the sale. We listen, try to understand clients' needs and work to solve any potential problems that they may have. We work at building trust and realize that those relationships take time and are built by repeated positive interactions. 
Thank you for trusting EMO with your insurance needs...we appreciate your loyalty!
EMO Ride with the leaders!

E. Sue Bopp 

The Season for Lyme Disease

Lyme disease is a bacterial infection primarily transmitted by Ixodes ticks, also known as deer ticks, and on the West Coast, black-legged ticks. These tiny arachnids are typically found in wooded and grassy areas. Although people may think of Lyme as an East Coast disease, it's found throughout the United States, as well as in more than 60 other countries.

The Centers for Disease Control and Prevention estimate that 300,000 people are diagnosed with Lyme disease in the United States every year. Because diagnosing Lyme can be difficult, however, many people who actually have Lyme may be misdiagnosed with other conditions. Many experts believe the true number of cases is much higher.

Lyme disease affects people of all ages, as well as pets and horses. 

The CDC notes that it's most common in children, older adults, and others such as firefighters and park rangers who spend time in outdoor activities and have higher exposure to ticks.

For more information on Lyme disease and a symptom checklist, please visit:

It used to be that brand loyalty was a given--you grew up in a family that drove Chevrolet trucks, so you chose that brand when you purchased your first tow vehicle. Your household drank Pepsi products, so you naturally packed the refrigerator with those soft drinks when you moved into your first apartment. 
Over time, you develop a loyalty and a confidence in a brand. Why? Maybe it's because you trust that when you purchase a Silverado that it won't leave you and your horses stranded on the side of the road. And, in the end, you did get a great vehicle that didn't let you down and a service department that kept it in peak form. 
Similarly, when we consider equine, farm and liability insurance, our choices are many--maybe not as many companies as there are vehicle brands, but we have a wide array from which to choose. 
Here at EMO, we underwrite through A+ rated insurance companies with underwriters licensed to do business in all 50 states--a designation we've established after 35 years in business. We take brand loyalty seriously, and trust is at the heart of our mission through the definitions that define us:
Integrity: t he quality of being honest and having strong moral principles; moral uprightness. 
Commitment: t he state or quality of being dedicated to a cause, activity, etc.
Dependability: the quality of being trustworthy and reliable. 
But how do you define trust? It's a bit trickier, but research has found that most people don't necessarily define trust in words but instead through feel. Do I feel this person has my best interest at heart? Is this person an advocate for me? 
"We hope that when you consider your EMO insurance agent, you'll feel as if this person is your friend and ally," said EMO's E. Sue Bopp. "We are 'horsemen helping horsemen,' and a group of horse people who ride, compete, fox hunt and understand horses and the equine industry.
"Many EMO clients have been with the company for decades, and they know when they call their agent the phone will be answered or the message returned promptly," added Bopp. "The relationships we build with our clients often become friendships. We know your horse's names and cheer you on at shows and events. It's actually these relationships that make our work at EMO so rewarding--and we love what we do because of you." 
Trust is timeless but takes time to build. Ride with EMO, and you ride with the leaders!
- Lisa Petersen-Trujillo and Outspoken -
Lisa Petersen-Trujillo, of Reno, Nevada, started her riding journey with Maplewood Stables when she was in middle school. She left Maplewood to attend college, and during her time away from equestrian sport she ended up competing in triathlons, marathons, cycling and ultra running. 

During her professional career in the HR Talent Acquisition Management field, Lisa has worked from high-tech companies to property and casualty insurance, and now in the hospitality resort industry. 

It was on a few occasions when Lisa was cycling throughout some of the beautiful countrysides around the United States when she stopped at one particular field with horses grazing and knew it was time to ride again. 

Lisa returned to Maplewood, which was her "old homestead in learning how to ride." It was there that she found her beautiful equine partner, Outspoken. Now, Lisa and "Bonita" compete in the adult hunter and equitation sections at shows in Nevada and California.  

"I wanted to have not only the best insurance coverage for my mare, but I wanted a company that had a long-standing track record in the equine industry," said Lisa. " I have contacted the EMO Agency a few times, and not only do they provide excellent customer service but they also offer a variety of plans to protect your horse and you.

"Whether I'm training in the arena, riding on trails or showing, there's nothing like this special bond with my horse, companionship, trust, strength, courage, and most of all, love," she said.
The USHJA 3'3" Jumper Seat Medal
The  EMO Agency, Inc., is pleased to join the United States Hunter Jumper Association as multi-year title sponsor of the USHJA 3'3" Jumping Seat Medal. 

"We are delighted to welcome EMO Insurance as the title sponsor of the EMO Insurance/USHJA 3'3" Jumping Seat Medal," said Kevin Price, executive director of the USHJA. "The series and finals for this program have grown in popularity since they started just a few years ago, and we look forward to another great year of competition for equitation riders nationwide."

"We're excited about the opportunity to promote this program nationwide while staging both the East and West coast finals," said EMO Insurance's E. Sue Bopp. "Since its inception, the 3'3" Jumping Seat Medal has grown exponentially, providing junior riders a stepping stone up the equitation ladder. EMO Insurance is thrilled to support the next generation of riders as they strive to reach their goals."  

The 2019 EMO Insurance/USHJA Jumping Seat Medal Finals will be held on the West Coast at the Blenheim International Jumping Festival in San Juan Capistrano, California, September 18-22, and on the East Coast at the Capital Challenge Equitation Show in Upper Marlboro, Maryland, September 27-29.  For more information about the EMO/USHJA 3'3" Jumping Seat Medal, please visit .
Upperville Colt & Horse Show - Virginia
The EMO Agency, Inc., was proud to sponsor the Horse Ambulance at the Upperville Colt & Horse Show, held June 3-9 in Upperville, Virginia.

"We've been sponsoring the Horse Ambulance at Upperville for four years," said E. Sue Bopp. "It's important for us to ensure the health and safety of the horses that are our partners and pets. You want the best care for your horse, and if something should happen, you want the quickest response time and ability to transport your horse to the medical facility. I feel like this sponsorship truly complements what we do as an insurance company."


Congratulations to Cassandra Kahle and Epeios for victory in the $35,000 EMO Agency Grand Prix at the Jacksonville Spring Classic II.
EMO's Chris Hocutt presented the PCQHA/EMO High-Point Horse of the Year Award to The Bourne Legacy, a 10-year-old gelding owned by EMO clients, the Schween family of Gilroy, California.
Explore all of our products - How can we help you? 
(Click on the image below to learn more!)
If you would like to say hello in person, here is where a few of us will be this spring:

Sue Bopp:
June - Warrenton Pony Show - Warrenton, VA
August - Kentucky Summer Shows - Lexington, KY

Martha Hall: 
June - Tryon Shows - Mill Spring, NC

Mike Moran:
June - Ox Ridge Charity, Darien, CT
June - Franktown Meadows Hunter Derby - Reno, NV
July - Chagrin Valley -  Moreland Hills, OH
July - Lamplight Equestrian Center - Wayne, IL
July/August - HITS Balmoral - Crete, IL
September - ASPCA Maclay Regionals - Tampa, FL
Chris Hocutt:
June/July - The Celebration Circuit and EMO Western States Championships - 
Las Vegas, NV
August - AQHYA World Championship Show - Oklahoma City, OK
August - NSBA World Championship Show - Tulsa, OK

Or give us a call at the office! 




Lisa Boswell
J. Blake Boyd
Bil Hartman
Daran Lockhart
Bill Reightler
Nate Rolfe
Drew Taylor

Mortality/Vet Services 
Bascomb Alexander
Debbie Armstrong/CSR
Amanda Atkins
Stephanie Heflin
Beth Rodgers/CSR
Lindsey Williamson

Farm & Liability 
Stephanie Dean/Agent
Chrissy Ward/CSR