On The Open Road with TSUSA

July, 2020

The Open Road with Travel South USA

In early June, Travel South USA (TSUSA) launched a new journalist outreach program connecting our Southern region to our domestic journalist called The Open Road with Travel South – Every Day is One Day Closer . This campaign consists of a themed newsletter that focus on road trips, wide open spaces, outdoor & nature, and wellness to keep evergreen story ideas flowing to journalist.

With a successful launch of the first two release, this program will run through the end of September. June's newsletters had an average open rate of 35% and a click through rate of 17.5%.

"Looks good! It’s helpful when I can get the info I need in one place, especially since more and more stories are round up/list type pieces!"

"Great stories, lots of content I can and will definitely use."

"Love having assets linked in each state's TSUSA Media Room, especially easy to download, good quality photos."

All content from the newsletters will drive back to a new Media section on the TSUSA website . Here journalist can find all the necessary tools to keep up to date with Southern story ideas. If you would like to subscribe to The Open Road with Travel South or have story ideas you would like to see included please email [email protected] .

Now, Next, and After That

Last month Travel South USA released a video message to global trade and media partners titled One Day Closer to spark collaboration – the key to both TSUSA and our partners’ success. Travel South will move through three phases on the path to recovery – Now, Next and After That . Maintaining, strengthening, and creating partnerships will be at the core of each of these three phases . Phase one ( Now) is planned for through the end of 2020, including:

Destination Inspiration
The Open Road with Travel South USA - bi-weekly story ideas from our 12 states serve as a resource for journalists.

Strategic Planning
Corraggio Group Planning Project – Thank you to the 250+ partners who participated in our survey, interviews, and task force for this 3-year planning project. We expect outcomes to be released later this year.
TSUSA Board of Directors Meeting – August 2020 in West Virginia

Research
New quarterly Tourism Economics Forecast and Trends webinar scheduled for late August
Developing Canadian Profile & Behavior Study (Coming Soon)

Travel Trade
Travel Trade Outreach
Road Show Series - postponed till December 2020
Social Media Channels

Next, starting in early 2021, TSUSA will move into recovery efforts, Global Partner Program, Sales Missions, and opening registration for a new – Global Marketing Summit.

Moving into After That phase, we will be full steam ahead, resuming all global marketing activities, laying the groundwork for Travel South International Showcase & Super FAMs in December 2021 in New Orleans, Louisiana.

With the hard work, passion, and dedication from our travel industry partners, the Authentic American South welcomed over 7.2 million international visitors in 2019 and spent over $10.3 billion in our destinations. We look forward to the day where we can again welcome guests from the U.S.A., Canada, and overseas markets to take a road trip through the South—experiencing authentic food, music, culture, and outdoors – Every Day, We Are One Day Closer.

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