By Jennifer McCrickerd, LifeBound Director of Academic Leader Development, July 15, 2026

On the Importance of Vision

Why Coaching Does What Argument Can't

In the latter part of the 19th century, higher education in the United States changed dramatically. Instead of the traditional prescribed classical curriculum — each student moving through the same courses in the same order — Harvard shifted to a system that allowed students to choose. The shift was profound, controversial, and far-reaching. The system we have today, with majors, minors, and general education requirements, is the consequence.


Now, more than 150 years later, the pressures are familiar: faster knowledge production, greater demand for individual choice, louder calls for practical education. AI has added urgency to what was already a crowded agenda. The leaders with a coaching mindset will have an advantage in this moment.


But institutions of 2026 face a challenge that Harvard president Charles Eliot didn't. He could impose his vision by presidential authority; today's leaders must do something harder — they must inspire faculty to want to change. That is a fundamentally different problem.


Those who teach in higher education are successful, in part, because of the ability to develop, assess, and dissect arguments. Unfortunately, this strength does nothing to make embracing change easier. Faculty resistance isn't irrational obstinance — it is a predictable consequence of the very skills that make faculty good at their jobs. The ability to identify weaknesses in an argument, stress-test proposals, remain skeptical until evidence compels otherwise: these are professional virtues. Applied to change, they become obstacles.


Good reasons for change are necessary but not sufficient. Research by Richard Boyatzis on intentional change suggests why: when people operate from anxiety or threat — what Boyatzis calls the Negative Emotional Attractor — they become defensive and closed to new possibilities. The "we're doomed if we don't change" argument, however accurate, reliably closes people down at the moment leaders most need them open.


What opens people up is a compelling vision — one that makes them want to do the hard work of change because they can see something genuinely worth working toward — and the assurance that their specific contribution will matter.


Sustaining change requires internal motivation: not the pressure of consequence, but the pull of something worth working toward. People sustain hard work when they have connected what they are being asked to do to something they genuinely care about.


This is where coaching becomes essential. Coaching doesn't manufacture motivation — it helps people discover and strengthen the motivation already there, connecting the work of change to what individuals actually value, what kind of institution they want to be part of, what they want their contribution to have meant. That internal motivation, once activated, sustains change through the inevitable difficulty of getting there.


Leaders who develop coaching capacity don't just make better arguments for change. They become the kind of people who can open others up to the possibility of it.


At LifeBound, coach trainers who have spent their careers in higher ed provide the training and mentorship leaders need to develop exactly this capacity. If you are ready to lead change rather than just argue for it, we invite you to join our next coaching cohort.


 

To learn more or explore which option is right for you, visit www.lifebound.com.

Make 2026 the Year Coaching Solves Higher Ed’s Toughest Challenges


Higher education is grappling with unprecedented challenges—rising mental health crises, the need for greater career readiness, and the unfortunate reality that many students struggle to secure meaningful employment or are let go shortly after starting. These issues affect not only individual students but also university outcomes like enrollment, retention, and long-term institutional success.


By equipping your staff with coaching training, you can help students build resilience, achieve meaningful employment, and address many challenges that universities face today.  Allocate your budget toward LifeBound’s training options this year and plan ahead to ensure your institution is prepared to address these critical needs effectively.  Let’s create a campus-wide culture of coaching and make an impact! 


LifeBound offers multiple options to train academic coaches, faculty, staff, and educational leaders.



3-Day Coaching Course

A virtual, interactive course focused on practical coaching techniques. Classes available each month.


Dates: Next Class Aug 10, 12, 14

Sept 11, 18, 25

Oct 9, 16, 23

more dates online


Time: 18 hours total (3 days, 6 hours each)


Format: Online


Cost: $1,500/person. Group rates available.


Learn More & Register Here

Self-Paced Coaching Course

Deepen your skills at your own pace. Learn foundational and advanced coaching techniques as well as motivation, resilience, career readiness, cultural competence and coaching diverse student populations. Private sessions with a LifeBound Coach included.


Dates: Choose Your Own


Time: 18 hours total (15 hours self-paced,

3 hours with a LifeBound Coach)


Format: Online


Cost: $1,500/person. Receive a $500 discount if you’ve completed the 1-Day or

3-Day program. Group rates available.


Learn More & Register Here

LifeBound Certification

For coaches ready to take their skills to the next level, our Certification Program offers an in-depth dive into advanced coaching practices and strategies, culminating in certification as a LifeBound Coach. Spring, Summer, and Fall Cohorts available.


Dates: Summer Cohort in progress


Time: 65 hours total


Format: Online or in-person


Cost: $5,000/person


Learn More & Register Here


Follow LifeBound on Social Media!

Help spread the word about the power of coaching


Share with colleagues and friends who are interested in how coaching can empower students to learn and succeed. 

Facebook  Instagram  LinkedIn
LinkedIn Share This Email