Successful development is dependent on the work of a committed group of individuals reaching into their individual communities to build a tribe of support for the cause. The fewer individuals you have involved in building the tribe, the fewer funding dollars will be realized. It’s that simple.

Development work needs to be viral. Remember the ALS ice bucket challenge? Talk about viral! Every board member needs to be communicating about your cause to people they know in every circle that they operate in – this is the surest way to identify the “suspects” who may become prospects.