Dynamic Photo
Use a photo that’s illustrative of your organization delivering its mission. Whatever the image, be sure the subject is dynamic and engaged, your organization in action.  

Powerful Photo Title

Simple, one-sentence, mission-centered message. Written on the back of the postcard. For example: XYZ School inspires life-long learning in small classrooms and a hands-on environment, fueled by community support.

Call to Action For example: Look for our annual appeal in your mailbox in October, when you can inspire life-long learning too! Do not ask for money here, only ask them to look for your letter. This is a "touch," not an ask.

Add your branding and you're done. Keep it simple.