Strategy For Voicemail
Nine times out of ten, you will get voice mail, but call anyway. In your message, mention that you have good news about your organization, and that you’re eager to share it with her.
Suggest a few times you’re available to receive a call back from her, but strategically let her know you’ll try her again if you haven’t connected. When I do this, I mark my calendar to call back in a week or two so I don’t forget this important follow-up with my donor.
Sometimes staff and volunteers are concerned about bothering donors or prospects by calling too many times. My rule of thumb is, if after two calls you don’t connect and time has gone by, drop a note in snail mail with your specific news and your gratitude. But don’t forget to plant that seed -- you hope to see or talk to the prospect in person soon.