Below is the semi-monthly One World One Water Newsletter. Here you will find special features, event announcements, and OWOW Center updates. Do you have a special tidbit you think water lovers should know about? Share it here! Contact Nona for more information. 
Thank you and have a lovely day,
The OWOW Center
OWOW MSUDenver

February 2015

Colorado Water: Live Like You Love It 
By: Lindsey Bashline

There's a special ingredient in Colorado water - snow! In fact, up to 90% of the West's water starts as snowfall. It fluffs our skis, rocks our rafts, and fuels our lives. Though seemingly abundant, we only have a finite amount of fresh water in Colorado. But the real question is , do you Live Like You Love It

Colorado Water: Live Like You Love It is a new statewide water message that was released water message that was released at the 2014 Annual Water Conservation Summit hosted by Colorado WaterWise in October. The messaging and educational toolkit provides communication tools for water stakeholders who communicate the importance of water, water conservation, and water quality. The toolkit collateral includes social media graphics and copy, tip sheets, web and print advertisements, a video, presentation templates, and a communications guide. 

Through a series of stakeholder meetings, Colorado WaterWise recognized the critical importance of educating the public about the value of the water they use. Sponsors for the development of the toolkit included Loveland Water and Power, the City of Greeley Water Conservation Program, Colorado Springs Utilities, Northern Water, One World One Water Center, and Western Resource Advocates. Colorado WaterWise retained Sigler Communications, Inc., a Denver-based strategic communications firm with water expertise, to develop components of the toolkit and a communications pal. Additionally, Colorado WaterWise tasked the firm with developing a brand for the toolkit including a name, slogan, and logo. After four long years, the toolkit became a reality. 

"With the state of Colorado embarking upon creating its first water plan, we believe that the findings will undoubtedly be that there is a need for more education in our state about the value of our water," said Alyssa Quinn, the Colorado WaterWise Committee Chair

One of the major catalysts of the project was the realization that large portions of the general public, specifically young adults in the millennial generation, lack vital information about how we get out water and the scarcity of the resource. As a headwaters state, Colorado water is a topic of great discussion among the 18 states who receive water from the Centennial state. Colorado is the only state other than Hawaii where water flows out of its borders but doesn't flow in. With the Colorado population expected to double by 2050, the need to
Like Like You Love It is more important than ever. The toolkit uses the positive emotional connection people have to their water to send the message. Here are ways that people can show love to Colorado water. 


Conserve - Conserving water and using water efficiently must be our way of life, not just a response to drought. Everyone who uses water - including farmers, consumers, businesses and re-creators - has a responsibility to use water efficiently. Small changes in our daily lives can lead to significant savings. 
Care - Because we live in the state where water originates, Coloradans enjoy some of the best water in the country. Let's keep it that way. Whatever you put on your lawn, driveway or park can end up in your water supply. Simple measures like picking up after pets, and using pesticides and fertilizers sparingly help our water quality. 
Commit - Compared to other expenses - mobile phones, internet, cable television, food - water is a pretty good deal. Most consumers only pay around half a penny per gallon for the water coming out of their tap. However, aging infrastructure, rising energy costs, climate change, and the need for new water projects to meet a growing population all will contribute to the cost of water increasing. As demand for water increases, solutions to complex water issues will need to be crafted. 

To join the movement and Live Like You Love It, like Love Colorado Water on Facebook and Instagram, or follow on Twitter @LoveCOWater. To find out more about the toolkit and sponsorship, visit Colorado WaterWise at coloradowaterwise.org. 
Upcoming Scholarship Opportunities: February 13-March 17





Applications will be available February 13, 2015 to March 17, 2015. 
2015 Climate and Colorado's Water Future
Whats Coming Up With WASSUP...


LinkedIn and Resume Workshop
February 10 at 8:45am and February 11at 2pm
Science Building

Movie Event: Chasing Ice
February 10, 2015 at 12:30pm
Auraria Library - Discovery Wall

WASSUP with Water Careers
February 17, 2015 from 10am-1pm
Science Building, Room 1086

Visit the WASSUP Facebook page for a full list of events and details. 
Volunteer Opportunity: Denver Metro Water Festival


On May 19, 2015 the Denver Metro Water Festival is returning to Auraria Campus! Volunteers are needed for a variety of positions, such as festival guides, registration attendants and activity aids, to support this exciting event. We hope you will consider joining us at the festival and volunteer your time for this worthwhile cause. Please visit Denver Metro Water Festival for more details and to sign up to volunteer! 
One World One Water Center for Urban Water Education and Stewardship
1045 9th Street
Denver, CO 80217

Tom Cech, Director
303-352-4468
tcech@msudenver.edu

Nona Shipman, Outreach and Recruitment Manager
303-352-7400
nshipman@msudenver.edu
 
Ale Brown, Events and Graphic Specialist
303-352-7319
amckinn6@msudenver.edu