OneMeasure Consumer Panel
Real Data That Drives Smart Decisions

DoorDash Delivers on KPIs

Leader in Food Delivery

• 54% penetration rate
(food delivery users)
• Share increased 3.1% YoY
(300 basis pts)

Growing base of Users & Usage

• Active monthly users up 32% YoY

• Monthly user engagement up 28% YoY

Trends continuing in 2022

(see chart below)

In the lead up to DoorDash’s quarterly financial report, we were able to provide key insights to our clients based on real usage data generated from our OneMeasure™ Consumer Panel (a panel of 50,000 consumers located across the U.S.).

These key insights aligned with DoorDash’s reported metrics. Bottom line: we provide actionable data to help understand market performance across many verticals.

OneMeasure Consumer Insight

Monthly Engagement per User - Dec 2020 thru Jan 2022

Notes: YoY is measured comparing December 2020 vs. December 2021. User share is based on consumers who used at least one of the thirteen major food delivery apps. Monthly engagement is defined as the number of sessions per month a consumer uses a food delivery app.

If you would like detailed insights into DoorDash’s performance as experienced by their mobile consumers (i.e., our panelists), please contact salmans@gwsolutions.com.

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