Yenta + Posha, founded by Brianna Schwartz, is a small startup in Richmond, VA.
Brianna was a corporate meeting planner for ten years and mom who was frustrated by the lack of well-designed women's shoes that were both supportive and exciting to look at. This inspired Brianna to develop the perfect shoe - a shoe that offered both beauty and comfort.
Her approach was revolutionary: she designed the shoe from the inside out.
She started by designing the research-based, patent-pending insole. Then, built the shoe around the insole, with style and timelessness at the forefront of the design. Unlike most shoe designs, neither beauty nor comfort was an afterthought in this process -- form and function are harmoniously blended in all of Yenta + Posha's shoes.