Many agencies are utilizing social media platforms as one of their foster parent recruitment strategies. Connecting with our families, friends, and co-workers virtually has become much more of a common and consistent occurrence for many of us. Therefore, we’d like to take this opportunity to remind you that you can share any of the current Foster a Future campaign Public Service Announcements (PSAs) on your social media sites. Please feel free to share these PSAs with your Foster Parent Champions and encourage them to share on their personal social media sites. These general recruitment resources help increase awareness about the importance of and the need for more potential foster parents to learn more about becoming foster parents.

Public Service Announcements (PSAs) are available on the Wisconsin Foster Care and Adoption Resource Center website and the Coalition’s YouTube channel. You will find more videos on the Coalition’s YouTube channel, as well, including the Foster a Future Testimonial videos. These videos feature current Wisconsin foster parents and former youth in care sharing their reactions to the PSAs and their thoughts and advice on why foster parents are so important.

Social media can be an excellent resource for your recruitment teams. The power of social networks can help you reach prospective foster parents who may be thinking about becoming foster parents but need more information about how to start or whom to contact.

For an overview of the artwork, billboards, materials, and Public Service Announcements (PSAs) included in the Foster a Future campaign, see our recorded webinar on the Worker Toolbox page of the Wisconsin Foster Care and Adoption Resource Center website. You will also find an order form on that same webpage that you can use to request your print materials. Alternatively, you can contact us at 414-475-1246 or to request print materials be sent to you. There is no cost to your agency for print materials.

Need more ideas on ways in which to utilize social media platforms to recruit resource families? Contact a Resource Specialist at the Coalition for Children, Youth & Families.