April 2, 2024

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⏰ Only a Few Seats Left!

NYSTC24 FAM Tour: Transformations!

Curated & Hosted by Destination Niagara USA

There are only a limited number of seats available for the fantastic 2024 NYS Tourism Conference 'Transformations FAM Tour'! You won't want to miss joining your tourism colleagues and visiting these iconic Niagara Falls attractions:


  • Cave of the Winds
  • Aquarium of Niagara
  • Niagara Falls Underground Railroad Heritage Center
  • Reception at the Niagara Falls Convention Center


Prepare for an adventure as we visit three unique destination sites that have transformed over the years, enhancing the overall experience for visitors and locals alike. Afterward, enjoy a reception at the Niagara Falls Convention Center and savor the local flavors of Western New York—from pizza to pierogies, and everything in between! SPACE IS LIMITED - Sign Up!


Full Ticket: $65.00 (includes round-trip bus transportation, guided tours, venue admission, light fare, and two (2) drink tickets!)


Reception Only: $45.00 (includes light fare, and two (2) drink tickets!)

Learn More & Register!

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In This Newsletter:

NYS Tourism Conference:

  • Limited seats available for Transformations FAM tour!

NYS Tourism Conference:

  • Book Your One-On-One Networking Sessions
  • Panel Announcement: Marketing to Diverse Audiences

NYSTIA News:

  • Next Lunch & Learn Webinar: Getting Started with Marketing Automation
  • You're Invited! Join NYSTIAs DEAI Committee
  • RECAP: 2024 Updates: Upgrades, On the Canals, & More!
  • Nominate for the 2024 NYS Tourism Excellence Awards!

Advocacy Matters to You:

  • U.S. Travel Released GMID and NTTW Resources
  • NYSHTA's Tourism Advocacy Day One-Pager

Member News:

  • Registration Now Open: SUNY/Erie Canal Bicentennial Forum: Accessible Recreation on the Canalway
  • NYSTIA Partner Feature: Thomas Mooney at FourthIdea
  • New Member Introduction: Rob Montana at Visit Ithaca
  • 2024 ESPA (& Rail Passengers Association) Annual Meeting & Lunch

Upcoming Events:

  • Getting Started with Marketing Automation
  • 2024 ESPA (& Rail Passengers Association) Annual Meeting & Lunch

Featured Co-Ops:

  • ROVA: The Magazine for Epic Road Trips
  • Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

Job Postings:

  • Finance Manager, Sullivan Catskills Visitors Association

Sign Up Before They're Gone!

One-On-One Networking Sessions

One-on-One sessions are free, only 15 minutes, and are included in your registration for the 2024 NYS Tourism COnference! Sign Up Now


“These one-on-one sessions help me build relationships with people who have tools that allow me to deliver results. I use the time to seek out new connections and ideas, and to find out what’s new with current collaborators. They are always fun and informative…and you make new friends.” 

- Lisa Berger

Ulster County Tourism & Office for Film

NYSTC 22024 Panel: Marketing to Diverse Audiences: Case Studies from New York State

Members of the I LOVE NY team will discuss the programs, describe the value of these segments, and explain the strategy and tactics utilized for each at the 2024 NYS Tourism Conference on Friday, April 19. The panel discussion will provide an opportunity for attendees to learn about I LOVE NY Division of Tourism’s marketing initiatives to reach diverse audiences and to ask questions about the programs.


About the Panel & Panelists

🗞️ NYSTIA News:

Next Lunch & Learn Webinar:

Getting Started with Marketing Automation

Join Bren Jobe and Matt Mitchell from Corporate Communications tomorrow as they provide an overview on accessing and choosing the right technology solutions based on your target audience's needs and behavior! Define goals to help nurture leads and boost engagement. Register Now

  • Building smart workflows that support and enhance the customer journey
  • Creating your content strategy for emails, scheduled posts, SMS messaging, etc.
  • Testing, analyzing, and refining your strategy


When: Wednesday, April 3 at 12:00 pm E.T.

Cost: Free!


Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

You're Invited! Join NYSTIA's DEAI Committee

All are welcome! NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. NYSTIA's DEAI Committee meets virtually on the last Friday of every month to discuss new initiatives and outcomes, plan future events, share DEAI resources and New York State case studiespresent on panels, and more. NYSTIA's DEAI Committee is open to all NYSTIA members!


Join the Committee!

RECAP: Updates for 2024: Upgrades, On the Canal Programs, and more!

During last week's Lunch and Learn Webinar, Bill Sweitzer and Shane Mahar from New York State Canal Corporation presented a thorough on the many opportunities and updates for NYS Canals, including commission events and celebrations, accessible recreation on the canalway, On the Canals program updates, and more!


Read the Full Recap

Nominate a Deserving Colleague for a NYS Tourism Excellence Award! Nominations Close in 3 weeks!

Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Let us know what you and your team have been up to, or let someone know how much you appreciate their hard work!


Nominate Now

⚖️ Advocacy Matters to You

All Advocacy
  • U.S. Travel's Global Meetings Industry Day (GMID) and National Travel & Tourism Week (NTTW) toolkits are now available! Use your voice to celebrate travel and meetings' undeniable impact on communities and businesses across the country. Download the NTTW Toolkit | Download the GMID Toolkit
  • Key Issue Talking Points: NYSHTA's 2024 Tourism Advocacy Day one-pager. The comprehensive document highlights their main budget and legislative priorities for 2024 on short-term rentals, the COVID sick leave law, ADA website legislation, and more.


You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

Member News

All News

REGISTRATION NOW OPEN: SUNY/Erie Canal Bicentennial Forum: Accessible Recreation on the Canalway

On Wednesday, April 10, the NYS Canal Corporation will convene two engaging panels to discuss “Accessible Recreation on the Canalway,” at the Brighton Campus of SUNY Monroe Community College in Rochester. New York Chief Disability Officer Kim Hill will deliver the keynote address and moderate the first panel discussion. 


They welcome municipal leaders, community planners and developers, and providers to discover new ways to enjoy the canalway while ensuring accessibility for all!


Register Now

NYSTIA Partner Feature: Thomas Mooney from FourthIdea

A proven leader in brand strategy and creative direction, Thomas Mooney has spearheaded powerful creative campaigns for an inspiring range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and constant learning, and on delivering creative that gets results. As the founder of FourthIdea, Tom leads a talented and nimble team of brand professionals who produce award-winning work for a roster of destination clients that have put FourthIdea on the map.



Meet Tom

New Member Introduction: Rob Montana from Visit Ithaca

Please welcome Rob Montana, Communications Manager for Visit Ithaca, to the NYSTIA Community! As Communications Manager, he handles media outreach, FAM trip itineraries, and content creation. Visit Ithaca is a division of the Tompkins Chamber, the Tompkins County Convention & Visitors Bureau is the official Destination Management Organization for Tompkins County. They work with the Strategic Tourism Planning Board, an advisory board to the Tompkins County Legislature, to support the county’s strategic tourism plan goals in fostering a healthy economy and a vibrant destination and improving the quality of life in Tompkins County.


Meet Rob

2024 ESPA (& Rail Passengers Association) Annual Meeting & Lunch

Don't miss out on THE rail advocacy event of 2024! The Empire State Passengers Association (& Rail Passengers Association - Northeast Division) 2024 Annual Meeting & Lunch will be held in person on Saturday, April 6, 2024, from 11:00am to 4:00p, at the DoubleTree Hotel, 100 Nott Terrace, in downtown Schenectady, NY (approximately 5 blocks from the Amtrak Station). Speakers and presentations will include representatives from government, Amtrak, and allied organizations.


Learn More / Register

Upcoming Events

All Events

Getting Started with Marketing Automation

April 3

Lunch & Learn Webinar | Corporate Communications | Register Now

2024 ESPA (& Rail Passengers Association) Annual Meeting & Lunch

April 6

Event | ESPA| Register Now

Featured Co-Ops:

All Co-Ops

ROVA: The Magazine for Epic Road Trips

Outdoor travel is the #1 travel trend! Be a part of the June/July issue of ROVA Magazine's 'I Love NY'-Branded 'Epic Summer Road Trips & NYS Wineries' NYSTIA Co-Op Section for special issue content and added value! You can also join the August/September Brewery & Fishing Section.


Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to share their destination's story for the section theme(s)!


Learn More & Sign Up

Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

This coming June, we are thrilled to introduce our inaugural America’s 250th Special Section, an exclusive editorial that will capture the essence of this historic event. By participating in our America’s 250th Special Section, you’re ahead of the curve.  Be among the first to capture the interest of tour planners as they start to create itineraries. We will also have a webpage dedicated to America 250th on our Leisuregrouptravel.com website, where your ad will be featured with promotion via our newsletter and social media. Space closes April 15th!


Learn More & Sign Up!

Job Postings

All Jobs

Finance Manager, Sullivan Catskills Visitors Association

The Financial Manager will oversee the financial operations of the organization. He/she will monitor cash flow and oversee the overall financial health of the organization. The FM will create strategic plans to commensurate with the organization's mission. This position will also be responsible for Human Resources and compliance needs according to New York State.


Learn More

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


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