Ontario By Bike Network:

Industry Update - November 2025

Carleton Place - 2025 Ontario By Bike Ride - Lanark Trail Tour

2025 Year in Review - Ontario By Bike

What a fantastic year! It continues to amaze us how our cycling community grows and we reach and inspire more and more riders each year. Working for you our industry partners we want to make sure that information about your destination, bicycle friendly business, cycling event, motivates cyclists in Ontario and beyond to pedal your way. As we look forward to 2026, here are some of our accomplishments for the year:

REACHING & ENGAGING CYCLISTS

• 87,000+ total readers print & digital estimated of the 2025 edition of Cycling in Ontario/ Le vélo en Ontario (See below for our 2026 marketing partnerships)
• 52,500 average views per blog content - 14 blogs posted
• 707,000 total content views on social media
• 334,000 total yearly page views, 38,500 monthly on average - OntarioByBike.ca
• 16,560 subscribers to popular monthly consumer e-newsletter
• 5 Ontario display & promotional shows/events, and 1 in Montreal - attended, meeting thousands of cyclists
• 139 cyclists on - 4 Ontario By Bike Rides - coordinated, booked and hosted, weekend long package tour events in destinations around Ontario
• 107 cycling events listed with 66,200 event page views

FOR OUR INDUSTRY PARTNERS & ONTARIO BY BIKE CERTIFIED BUSINESSES

• 118 new businesses certified as bicycle friendly by Ontario By Bike to date in 2025, making total across Ontario – 1,696
• 10 webinars & 2 in person workshops for 320 registered attendees
• Updated business listings to ensure all current, which included removing a number no longer operating, in destination renewal partner regions: Waterloo Region; City of London; Hastings & Frontenac Counties; Sarnia Lambton County; Brantford/Brant; Norfolk County; Ottawa; Windsor Essex Pelee Island; Niagara
• Created 3 all new Great Places to Cycle webpages for destination partners
• Completed a number of consulting projects for destinations around Ontario
• 2 Ontario By Bike Industry Partnership Advisory Committee web conferences
• Attended, represented and presented at a number of industry meetings
• And so much more...

Visit our website to access more on above: OntarioByBike.ca

Or contact us directly by email: info@ontariobybike.ca

2026 Marketing Partnerships

-NOW AVAILABLE-

Print Partnerships 2026

In early 2026 we will be printing the 14th annual edition of our incredibly popular annual cycling guide. Make sure your destination and location are featured within this top trip planning resource that is actively used by cyclists and Ontario visitors by becoming a print ad partner.

• 87,000 enthusiasts avidly read the 2025 edition
• 80% visited websites and used resources referenced in 2025
• 89% found the guide ‘useful’ or ‘very useful’ when planning a cycling trip in 2025

With extensive distribution throughout Canada and into the US, don't miss this opportunity that sells out each year. 

Digital Partnerships 2026

Digital resources are one of the most frequently used sources of info cyclists use in pre-planning trips and outings. More cyclists than ever are visiting OntarioByBike.ca, reading our blogs, engaged through our e-newsletters and following us on social media. Get in front of cyclists with a variety of content partnerships or display advertising options. 2026 partnerships are selling fast.

Event Partnerships 2026

Each year Ontario By Bike is an exhibitor at a number of large scale Ontario and Quebec shows and events. Benefit from this added exposure and reach a new audience, with reduced expenses and resources, through our events partnership. We are already making plans for 2026 that you can be a part of. 



- Booking deadline November 10 for print -

Digital & event deadlines - first come first serve 

Don't miss this opportunity - All options sell out

For all marketing partnership information & media kit visit OntarioByBike.ca/2026marketing

Bike stands for cycling event at 100 Acre Brewing Company, Peterborough

New Surveys Now Open

=New 2026 Research Reports=

Newly Available: 2023 Stats Canada Travel Data

Just recently we were able to access the 2023 Stats Canada data (most recent available) that relates to cycling activities by visitors in Ontario. According to the numbers from this survey there were:

• 1.5 million cycling visits in Ontario in 2023, representing 1.2% of total visits in Ontario 
• $532 million spent, accounting for 1.5% of total visitor spending in Ontario
• Largest spending categories (in order) are accommodations, food & beverage, transportation
• $356 spent per trip (cyclists) vs. $206/trip (non-cyclists)
• Same-day visitors $135 spent per day (cyclists) vs. $110/trip (non-cyclists)
• 3.5 nights average per trip (cyclists) vs. 2.7 night (non-cyclists)
• 69% of cycling visits were overnight visits (compared to 36% of total visits non-cyclists) 
• Note: 2023 data is domestic (Canadian visitor) results only.

If you are looking for additional cycle tourism related research - Ontario, Nationally and Internationally - all can be found at: TransportationOptions.org/Research

• If you are interested in further research and stats on the tourism industry in Ontario, Destination Ontario has recently announced a new free - Insights Portal - where they will house the latest tourism data and reports, accessible to all. DOinsights.crg.ca
• For Canada wide tourism related research and stats there is also Destination Canada's Tourism Data Collective. TourismDataCollective.ca

Congratulations to all our 2025 Bicycle Friendly Business Award Winners!

-2026 Award Nominations open January-

We would like to once again extend our congratulations to the 2025 Best Bicycle Friendly Business Award Winners from each region. OntarioByBike.ca/2025AwardWinners

Winning businesses received significant recognition as each one was featured in our highly popular e-newsletter in 2025, included on media releases, received a physical award and print and digital decal to recognize their services and achievements.

Nominations for the 2026 awards open in January. Don't miss out on this opportunity! (All certified bicycle friendly businesses and partner destinations will receive information directly.)

Activate Free 2026 Cycling Event Listing

Make sure the cycling events in your region are listed on the Ontario By Bike event calendar.

Consistently one of the most visited pages on our website, don't miss this opportunity to promote your cycling events to a wide audience.

BONUS: We don't just list events on our website, we include them in our monthly e-newsletters & annual print guide. We select events for these extra free promotions from our listings page.

Activate event listings as soon as 2026 event dates are announced. They can also be added at any time of the year. (Note: Events on our calendar are organizer-submitted and must be submitted newly each year.)

Event listings can be found at OntarioByBike.ca/Events

See info and share the following link to activate listings: OntarioByBike.ca/Cycling-Event-Organizers

Events bring cycle tourists to your destination and to local businesses in the area and help to build the longer term reputation of your area for cycling and cycle tourism.

Photo credit: Ride North - Princess Margaret Cancer Foundation

Coywolf Coffee - 2025 Ontario By Bike Ride - Caledon Trails & Backroads Explorer

What's New With You?

We are always looking for stories and updates about what is new for cyclists to discover and enjoy at your location or destination. Please do drop us a line to share. 

We are busy now working on content for our annual Cycling in Ontario / Le vélo en Ontario guide for 2026, and have active social media channels throughout the winter. Also keep us in mind when it gets closer to spring and we restart our monthly consumer/cyclists e-newsletter.

Get in Touch

Louisa Mursell & Peter McMurtry

Ontario By Bike Network

Project of Transportation Options

850 Coxwell Ave ~ Toronto, ON ~ M4C 5R1

Office: 416-827-2774

Toll-Free: 1-866-701-2774

Email: info@ontariobybike.ca

Want to read more: Link to our past industry e-newsletter archive HERE

Link to our past consumer/cyclists e-newsletter archive and subscribe HERE

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