Ontario By Bike Network: 
Industry Update - June 2020
Thank you for your attention and choosing to read our latest industry enewsletter. Further to our March 2020 industry enewsletter, we recognize and empathize with all impacted by the very serious current situation around COVID-19, state of emergency and constant changing environment. With some businesses now starting to reopen, we wanted to reach out and share some additional information and resources with you, our valued industry partners.
Cycle Tourism & Cycling Activity 
Survey Report

In May we issued a survey to cyclists, to gain insight about the impacts of COVID-19 on cycle tourism and cycling activities, and look at opportunities on how individually and together we can plan for the future. With close to 900 cyclists responding, together with our partners (Waterfront Regeneration Trust and Share the Road Cycling Coalition) we compiled a report that will be of assistance to tourism partners, tourism businesses and related organizations.
Download a copy HERE.
Highlights include:
  • There is great demand for cycling with cyclists active and keen to cycle this year
  • 62% of cyclists are planning on day trips, with a growing interest in resuming multi-day trips
  • 75% of respondents are planning on cycling closer to home this summer
  • Most cyclists stated that enhanced digital cycling info and resources, and digital promotions would inspire them to cycle more this year 
  • Participation in cycling events and groups has changed for the time being
  • With 41% cancelling international travel that includes cycling activities, cycle tourism in Ontario will be a popular activity
View media release HERE.
An overview of findings, key facts and detailed report is available in report online at:  transportationoptions.org/ontarioresearch
Welcoming Back Cyclists

Some key findings in our recent survey report indicate that once travel restrictions are lifted and guidelines for activities are changed cyclists will be inspired to visit destinations, businesses and communities that let them know:
  • They are welcome back, and are open for business and visitors
  • What safety measures are in place
Additionally some survey respondents indicated the following would help them visit bicycle friendly destinations, businesses and communities:
  • Improved bicycle parking 
  • Information on websites indicating bicycle friendly certification
  • Increased safe cycling infrastructure
How Ontario By Bike can help:
  • If you are a certified bicycle friendly business, check your Ontario By Bike listing and make sure all info is up to date
  • Reach out and ask for a new Ontario By Bike window decal (we just took delivery of a new batch and can mail out a new one to replace any lost or weathered) or download a digital version for placement on your website
  • Request copies for distribution of our new 2020 Cycling in Ontario / Le velo en Ontario guide
Get in touch if you have any questions or would simply like to reconnect, we are available and working remotely from our regular office. Find our contact info below. 
Announcement: 2020 Bicycle Friendly Business Award Winners 

Congratulations to all the 2020 award winners and thank you to all that made a submission. We received a great number of submissions from different businesses that offer an array of services and amenities to welcome cyclists. 

We recently announced our winners for each region and will be featuring them through out the year in our monthly consumer enewsletter, that reaches over 15,000 cyclists.

To view 2020 awards visit: ontariobybike.ca/2020awardwinners

View media release HERE.

We will be sure to notify you when nominations for 2021 are open.

View media announcement and new video from 2020 winner in south eastern Ontario, Cornwall - Auberge Chesley's Inn, HERE.

- 2020 Cycling in Ontario Guide -

In February we published our new 2020 Cycling in Ontario / Le vĂ©lo en Ontario guide. With 40,000 in print, (both an English and French version) we are pleased that despite COVID-19 set backs, we have already distributed over 50%. 

We have recently been able to resume our distribution efforts and also are awaiting to make deliveries to tourism information centres across Ontario, as they re-open. 

The guide is also available online at: ontariobybike.ca/2020

Packed with over 50 day trip and overnight itineraries for all types of bikes and some fantastic cycling stories, our 8th annual Cycling in Ontario guide is a must have for all avid cyclists to find inspiration for their next biking adventure.

We would welcome any requests from businesses,  industry partners  and visitor information centres to assist with distribution of this free publication. Please note that due to current challenges, shipments may be delayed or can be delayed at your request - we will note all instructions provided. 

To request copies of this free publication, and to assist with distribution, email quantity of English and/or French version and shipping address to:  [email protected]
Boxes are sized 120, but can be packed in any quantity requested. 
We thank you in advance for your assistance. 
New & Current Research & Resources

The Tourism Industry Association of Ontario (TIAO) has been regularly coordinating virtual meetings with various groups of industry representatives. During which current industry advocacy efforts are outlined and updates provided.
Current industry guidelines and resources can be found at: www.tiaontario.ca/cpages/covid19
TIAO has also extended a free membership offer to all of the tourism industry in Ontario. Consider joining today, if you are not already a member. More information is available HERE.

Workplace Safety and Prevention Services (WSPC) has a comprehensive list of resources available online that includes information for businesses currently operating and those that are preparing to reopen. View HERE

The Canadian Centre for Occupational Health & Safety (CCHOS) has a number of tip sheets for various business types to use to set guidelines to protect workers and customers.

Other New Resources:
Gravel Cycling Market Research

Photo Credit: Dibytesphotos.ca
Gravel road cycling is growing in popularity. In our recently publicly released report, find out more about this market and its demographics, along with the promotions and events that are attracting these types of cyclists to destinations in Ontario and across the U.S.

With very little research available elsewhere on this market, in this report are included insights into what municipalities, regions and tourism organizations can do to further develop their gravel cycling tourism product. Download report at: transportationoptions.org/ontarioresearch

 Certification Eligibility Updates

Ontario By Bike has recently made some amendments to our list of eligible locations, and as posted at: ontariobybike.ca/terms

As you are likely aware, our certification program is free to participate in for eligible tourism businesses and locations, thanks to the assistance of tourism partners within your region. As a small not for profit organization, we have to be realistic about the categories and types of locations that can be included. Our aim is to support community economic development and businesses catering to cyclists.

As such the following has been amended:


Accommodations: For accommodations that meet the criteria, they must also have a stand-alone website and/or be affiliated with a vacation rental management company. AirBnB or VRBO locations are not permitted unless these stipulations are complied with.


Public spaces, community parks or other locations: We are not able to certify these types of locations unless they are tourism-focused in nature and meet the criteria from any of the certification categories.


If you have any direct questions about these updates, please send us an email: [email protected]

News About Your Business 
& Cycling in Your Region

We are always looking for great new stories and updates to share through our social media channels and consumer enewsletter with over 15,000 subscribers. 

Let us help you get the word out and benefit from a large exposure to the cycling community across Ontario and beyond. Send us an email with any updates or photos/videos from your region, organization or business.

Stay Connected with Ontario By Bike!
Share your destination or business posts using the hashtag #OntarioByBike & #BikeON!
2020 Ontario By Bike Rides

While many cycling events in Ontario have sadly been cancelled this summer, we are pleased to share that with health and safety precautions, some modifications to ride itineraries, our end of June, August and September rides will be proceeding.  

As cycling lends itself well to social distancing and our group sizes are small, we can stagger starts and make all the necessary adjustment. We have also reached out personally to all riders, to ensure they are comfortable with amended arrangements and have updated our cancellation policy. 

Find out more at: ontariobybike.ca/rides
Until we connect again, stay healthy and positive. 

From Louisa Mursell & Simon Lutz
Ontario By Bike Network 
Project of Transportation Options 
850 Coxwell Ave ~ Toronto, ON ~ M4C 5R1 
Office: 416-827-2774 or 
Toll-Free: 1-866-701-2774