MAY 2020
ARTICLES
EARLY SELECTION OF
BRAND IDENTITY FOR THE
AMERICAN MARKET
Bringing a new product to market in the United States? E arly careful consideration of brand selection may result in financial savings, improve your competitive position and avoid expensive legal complications. An important aspect of that selection process is the creation of a distinctive brand or trademark.  A distinctive trademark does not describe the nature or qualities of goods or services.  Trademarks have a range of distinctiveness that is often thought of on a spectrum from the non-protectable generic term, SWEET for sugar, to the inherently distinctive KODAK or EXXON which have no meaning. A distinctive mark is easier to register and easier to enforce. The more descriptive the mark, the weaker, harder to register and harder to enforce.
REOPENING THE WORKPLACE:
A PRELIMINARY GUIDE
FOR EMPLOYERS
As jurisdictions contemplate lifting pandemic-related workplace restrictions, employers must start considering how best to cope with a vast array of issues that can come. Issues might include restarting or expanding operations, reintegrating remote-working, or furloughed employees, implementing new state and local orders/requirements, and protecting the safety of employees and customers. Employers who proactively plan for these challenges will be best positioned to adapt to the “new normal.” Find out more by clicking the link below and connect with Harry Johnson directly to discuss further.
MOBILE ON-SITE TEMPERATURE READS AND COVID-19 ANTIBODY TESTS FOR EMPLOYEES
On a daily basis, businesses hear of more guidance on how to keep everyone safe from coming in contact with the COVID-19 Coronavirus – and you as the employer have the most valuable asset, which is your employees! Employers Choice Screening among many of our other health tests for employers is now offering Non-Contact Infrared Thermometer Tests and COVID-19 Antibody Testing Results, mobile onsite at your place of business at a time and schedule that fits your needs. All employees will acknowledge the tests to be performed and the results will be sent to the appropriate company representative promptly – most cases in less than an hour.
HOW CAN GPSLA CONNECT YOU?