Bringing a new product to market in the United States? E arly careful consideration of brand selection may result in financial savings, improve your competitive position and avoid expensive legal complications. An important aspect of that selection process is the creation of a distinctive brand or trademark.  A distinctive trademark does not describe the nature or qualities of goods or services.  Trademarks have a range of distinctiveness that is often thought of on a spectrum from the non-protectable generic term, SWEET for sugar, to the inherently distinctive KODAK or EXXON which have no meaning. A distinctive mark is easier to register and easier to enforce. The more descriptive the mark, the weaker, harder to register and harder to enforce.

As jurisdictions contemplate lifting pandemic-related workplace restrictions, employers must start considering how best to cope with a vast array of issues that can come. Issues might include restarting or expanding operations, reintegrating remote-working, or furloughed employees, implementing new state and local orders/requirements, and protecting the safety of employees and customers. Employers who proactively plan for these challenges will be best positioned to adapt to the “new normal.” Find out more by clicking the link below and connect with Harry Johnson directly to discuss further.