Volume 69
July 21, 2021
Snapshots, For the Better
  • Medical Concerns
  • Whole Person Care
  • Health Literacy
  • Translational Research
  • Taking Science Seriously™
  • Gatefold Brochures
With Senior Living Community (SLC) PEAK Performance plans being formulated, we pivot from Lifestyle-focused dining room challenges to the resident population’s medical concerns. Cases in point, from memory care to walkers galore, hearing the facts about dementia and the risk of falls is profoundly important. Did You Know?

To build Better Hearing, Better Living alliances that serve more in need and solidify incumbency, comorbidity education programs are imperative. Your competitive advantages merit strategic intent, signaled by these Guiding Principles:
  • Whole Person Care
  • Health Literacy
  • Translational Research, pragmatically so….
As highlighted:

“Whole Person Care is vital. By ways of analogy, on a baseball team, skilled athletes play select positions to their best ability or homes are built by experienced carpenters, plumbers, roofers, electricians, and other craftspeople. In each example, optimal results are achieved via professionals applying their unique expertise. Similarly, in a healthcare system dependent on numerous medical specialists, talented teamwork must apply. Cardiologists expertly take care of heart disease, endocrinologists of diabetes, oncologists of cancer, ophthalmologists of vision, psychiatrists of mental health and hearing care providers of communication wellness.

“Health Literacy is defined by the World Health Organization as ‘cognitive and social skills which determine the motivation and ability of individuals to gain access to, understand and use information in ways which promote and maintain good health. By improving people’s access to health information and their capacity to use it effectively, health literacy is critical to empowerment.’ Guided by this definition, we realize there is a lot of complicated medical knowledge patients and families may not understand, especially since profound research indicates many read at grade or middle school levels. As you reflect on 1000’s of clinical encounters, on a scale from 1-10, how well do most folks understand all the diagnostic and technical information you wish they would?

“While academia typically refers to Translational Research as transference of precious learnings from Lab to Clinic, HDI’s patient-centric and progressive approach defines it as ‘helping to translate complex medical analytics into more easily understood formats which empower the maximum number of clinicians and patients to make well-informed diagnostic and treatment decisions.’ Just imagine how improved medical information transparency can benefit all involved.”

Inspired by Guiding Principles, our prior Take Science Seriously™ issue is fundamental:

“Personally, it takes a long time to make old friends. And new friends can be wonderful too. Similarly, for your hearing care practice, long-term medical-referral partnerships are mission critical, while new connections can be mutually beneficial. Consistent with real-world experience, industry surveys indicate about 75% of patient flow results from word of mouth or medical referrals. As facts speak, on a scale from 1-10, how well do you consistently nurture healthcare collaborations with those guiding patients to your practice or others who should?”

In this context, SCIENCE was described as:
With high integrity leadership, we “connect the dots” between Taking Science Seriously™ and PEAK Performance™ growth plans.

Sharing knowledge is, among other aspects, a function of gaining more of it. At a macro level, infinite research can be discovered via Google Scholar and PubMed. Just for fun, pick a topic of interest to you, then search and skim a peer-reviewed journal article. As you do, from a health literacy perspective, consider the reading difficulty for representative SLC residents.
Who will Start with Why and help translate comorbidity knowledge in more understandable ways? Your progressive practice should be a Trendsetter and Gatefold Brochures are an ideal starting point:

At a glance, we see hearing loss relates to aging and seven common medical conditions. Based on reputable prevalence statistics, we conservatively estimate that (beyond aging being 100%) approximately 50-75% of SLC cohort either has or knows someone with at least one of these comorbidities. Simply stated, for every 100 residents, 50-75 should know more.

By design, each malady’s brief descriptor sparks inquisitive dialogue. With Did You Know? graphic entrée to research-based content, clearly each auditory comorbidity is within your circle of expertise.
Speaking of which, our next issue will explore what educational presentations are On the Menu, in good taste. Bon Appétit.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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