May 15th, 2019
By Jeff Adair, Editor

Micro markets have given new life to the convenience services industry since their introduction in 2006, offering customers more choices and a more enjoyable buying experience, while allowing service providers to earn more revenue with a lower upfront investment than a vending machine bank.

But being able to offer more product variety has required a new set of operating practices for vending operators expanding into micro markets. During the National Automatic Merchandising Association show at the Las Vegas Convention Center, attendees received some excellent guidance in successful micro market practices from a pair of veteran operators – Chis Cosentino, manager of Take A Break Vending in Escondido, Calif. and Dennis Lang, owner of NWA Fresh Vending & Micro Markets in Rogers, Ark. Alan Munson, chief commercial officer of Parlevel Systems , moderated the session.

365 Retail Markets will be offering digital advertising and promotions provided by  Advana , an advertising technology provider. Under the agreement, 365 Retail Markets' 20,000-plus micro market screens will offer Advana’s content at relevant times throughout the day and reach multiple workplace channels.

The partnership will also provide advertising content to 365Pay, 365 Retail Markets' mobile application, enabling consumers to scan and pay for their goods using their Global Market accounts.

Using Advana's suite of products, advertisers receive insights into consumer trends.

"The partnership with 365 will give brands and advertisers unprecedented access to engage captive and qualified audiences at the point of purchase," said Derek Myers, Advana’s chief executive.

Nayax has released a new version of its Monyx Wallet to offer new customer engagement options. The platform enables digitization of retail marketing concepts, offering consumers engaging campaigns with rewarding saving opportunities.

Monyx Wallet gives consumers the option to pay with their phones at Nayax-integrated machines and opens payment up to those who aren’t carrying cash. Consumers can use the app to track their purchases and also gain a host of loyalty benefits, including discounts, punch cards, cash back and bonus credit. These benefits can be applied to all sorts of unattended businesses including vending machines, kiosks, office coffee services, laundromats, amusement machines, and kiddie rides and car washes.

Consumers can download the app for free at the  PlayStore  or via  iTunes .

PepsiCo Inc. , as part of its Beyond the Bottle initiative to reduce single-serve plastic bottles, has introduced a self-serve hydration system, allowing customers to stay hydrated while digitally tracking their hydration. The hydration system follows the company’s recent acquisition of SodaStream.

The hydration platform includes a dispenser, a smartphone app and a QR code sticker for reusable bottles. The system lets customers set their own daily hydration goals and automatically tracks their progress. It also saves customers’ product preference for future use, and tracks their environmental impact by counting the number of plastic bottles saved. All water is nano-filtered.

"This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline," said Jim Andrew, executive vice president of SodaStream and Beyond the Bottle Ventures. 

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